What Is An Advertising Manager?
An Advertising Manager is a professional responsible for overseeing the development, implementation, and management of advertising campaigns and strategies for a company or organization. Their primary goal is to increase brand awareness and generate interest in the products or services offered by their employer. Advertising Managers typically work closely with marketing teams, creative departments, and media outlets to ensure the success of advertising efforts.
Advertising Manager Duties
The primary duties of an Advertising Manager include:
- Developing and executing advertising strategies to meet the company’s marketing objectives.
- Coordinating with marketing teams, creative departments, and media outlets to ensure the timely and effective delivery of advertising materials.
- Monitoring competitor advertising strategies and industry trends to inform and adjust the company’s advertising efforts.
- Managing budgets and negotiating contracts with media outlets, vendors, and other partners.
- Analyzing the effectiveness of advertising campaigns by tracking key performance indicators (KPIs) and adjusting strategies as needed.
- Ensuring compliance with relevant advertising regulations and industry best practices.
- Collaborating with cross-functional teams to optimize advertising efforts and drive business results.
Day In The Life of an Advertising Manager
A day in the life of an Advertising Manager can vary greatly depending on the size of the organization and the ongoing campaigns. However, some activities are likely to be a part of their daily routine:
- Reviewing and approving creative materials, such as advertisements, promotional materials, and digital media.
- Meeting with marketing teams to discuss campaign objectives, target audiences, and advertising channels.
- Analyzing campaign performance data and making recommendations for improvements or adjustments.
- Coordinating with media outlets to plan and negotiate advertising placements and schedules.
- Keeping up to date with industry trends, competitor activities, and emerging advertising technologies.
Advertising Manager Work Schedule
Advertising Managers typically work full-time, with many working over 40 hours per week due to the fast-paced nature of the industry and the need to stay ahead of competitors. They may be required to work evenings and weekends to meet deadlines or attend industry events. The role can be mentally demanding, with a need for strong creative, strategic, and analytical skills, as well as the ability to manage multiple projects and teams simultaneously.
Growth Of The Advertising Manager Career
According to the U.S. Bureau of Labor Statistics, the job growth rate for Advertising, Promotions, and Marketing Managers is projected to grow 6% from 2019 to 2029, which is slightly faster than the average for all occupations. This growth is driven by the increasing importance of advertising and marketing efforts in the global marketplace, as well as the ongoing evolution of digital advertising channels.
Upward mobility for Advertising Managers can include roles such as Senior Advertising Manager, Director of Advertising, or even Chief Marketing Officer (CMO) within an organization.
Typical Advertising Manager Employers
Advertising Managers can find employment in a variety of organizations, including:
- Advertising agencies
- Marketing and public relations firms
- Large corporations with in-house marketing departments
- Non-profit organizations and government agencies
- Self-employment or freelance opportunities
How To Become An Advertising Manager
To pursue a career as an Advertising Manager, candidates typically need a bachelor’s degree in a related field such as advertising, marketing, communications, or business administration. Some positions may require a master’s degree, particularly for leadership roles or positions in larger organizations. In addition to formal education, experience in the advertising or marketing industry is often required, with many professionals working their way up from entry-level positions.
Certifications and licensures may also be beneficial, such as those offered by the American Advertising Federation (AAF) or the Interactive Advertising Bureau (IAB).
Advertising Manager Salary Data
According to the U.S. Bureau of Labor Statistics, the median annual wage for Advertising, Promotions, and Marketing Managers was $141,490 as of May 2020. The lowest 10% earned less than $63,710, and the highest 10% earned more than $208,000.
Popular Colleges for Advertising Managers
Some popular colleges and universities for Advertising Manager degree programs include:
- University of Florida
- Michigan State University
- Syracuse University
- University of Texas at Austin
- University of Illinois at Urbana-Champaign
Job Growth Projections And Forecast for Advertising Managers
As previously mentioned, the job growth rate for Advertising, Promotions, and Marketing Managers is projected to grow 6% from 2019 to 2029. This growth is fueled by the increased importance of effective advertising strategies and the continued expansion of digital advertising channels. As of 2020, there were 314,900 professionals employed in Advertising, Promotions, and Marketing Manager positions, with an estimated 18,800 new jobs expected to be added by 2029.