Skip to content
CollegeRanker
Colleges / MI / Midland
Northwood University logo

Northwood University

Private nonprofit Midland, MI · Urban · Great Lakes · 93% data
A- Earnings B+ Social Mobility B- Selectivity
62%
C+
Graduation Rate
About half of students who start complete their degree
$63,075
A-
Earnings (10yr)
Well above the typical college graduate
$27,232
D
Net Price
59% more than the typical college
65%
B-
Acceptance Rate
Accessible to most qualified applicants
Earnings +55% vs avg
Graduation +9% vs avg
Net Price 59% vs avg
Mobility Top 20%

Bottom line: A C+ overall grade — average outcomes for a U.S. college. 13.9× return on investment — every $1 spent returns $13.9 over 20 years.

13.9× return on investment

Every $1 spent returns $13.9 over 20 years — debt pays back in ~under a year. Net gain: $1,408,971.

AD Powered by BestColleges

Quick Degree Finder

Find an Accredited Program

Accepting applicants in this field now.

Results are sponsored program matches from BestColleges, our advertising partner. Privacy Terms

What The Data Says

1

A C+ overall — outcomes trail most U.S. colleges on measured metrics.

2

Graduates earn 55% more than the national college median.

3

Social mobility rate of 2.36% — an engine of upward economic mobility.

4

Every $1 invested returns $13.9 over 20 years — an exceptional return.

Why Northwood University Matters

Northwood University is a private special-focus institution in Midland, MI and its outcomes are not an accident. They are driven by a well-connected, high-opportunity alumni network and a strong record of moving students up the income ladder. The result: graduate earnings well above the typical college.

Interpretation generated from this school's federal outcomes, research, and mobility data.

Institutional Profile

Institution Type
Private Special-Focus Institution
Carnegie Class
Special Focus
Enrollment
1,974
Setting
Urban
Primary Strengths
Business & Marketing, Computer Science & IT, Health Professions, Communications

Why students choose Northwood University

Influential alumni network
High cross-class social capital and reach
Engine of upward mobility
A strong record of moving students up the income ladder
Strength in Business & Marketing
Its most-awarded field of study

CollegeRanker Report Card

Graded on outcomes, against every U.S. college.

C+
Top 42% overall
A-
Earnings
$63,075 median
C-
Value
2.3× net price
D
Affordability
$27,232/yr net
C+
Graduation
62% graduate
B+
Social Mobility
2.4% climb Q1→Q5
B-
Selectivity
65% admit rate
D+
Diversity
0.46 index

Each grade is this school's national percentile on a real outcome — earnings, value, mobility, and more.

How we grade →

Overview

With an enrollment of nearly 2,000 students, Northwood University in Midland, MI, is a solid choice for those interested in practical, career-focused education. It’s especially appealing to individuals aiming for degrees in Business & Marketing, Computer Science & IT, Health Professions, or Communications. The acceptance rate of 65% suggests that while the school is selective, there's also a welcoming atmosphere for students who are ready to engage with their studies.

When we look at what graduates earn a decade after leaving Northwood, the average figure is $63,075. This number reflects the strong professional pathways that students can take after graduation. Affordability is also a key point—though the net price sits at $27,232, the median debt is manageable at $20,842, making it a reasonable option for many. This balance between cost and potential earnings is vital for anyone considering their long-term financial future.

In practical terms, Northwood seems to suit students who are driven and focused on building their careers. Those who thrive here often take advantage of the university's strong connections in business and industry. With a Pell Grant rate of 26%, the school does cater to some students from lower-income backgrounds, which can further enhance the diversity of ideas and experiences in the classroom. Overall, if you're looking for a supportive environment that prioritizes career readiness, Northwood may be a fitting choice.

Rankings

1

Can I Get In?

How selective Northwood University is — and how your numbers stack up.

Tool

Will I Be Accepted?

Enter your credentials to see your chances at this school.

3.0
Test Score
1050
21

Academics & Admissions

Is It Hard to Get Into Northwood University? Acceptance Rate & Requirements

Based in Midland, Michigan, Northwood University admits a majority of applicants, with an acceptance rate of roughly 65%. The school reports a graduation rate of roughly 62%.

Acceptance Rate 65%
Retention Rate 79%
Full-Time Faculty 22%
Faculty Salary (mo) $8,840
Student–Faculty Ratio 8:1
Diversity Index 0.46
First-Gen Students 40%
Applicants 1,368
Admitted 1,090
2

Can I Afford It?

What you'll actually pay after grants and aid — not the sticker price.

Cost & Financial Aid

How Much Does It Cost to Attend Northwood University? Tuition, Net Price & Aid

When weighing the true cost of attending Northwood University, prospective students should look past the published sticker price of $34,400 in tuition. The figure that matters more is the average net price — the actual out-of-pocket cost after federal grants, institutional scholarships, and student loans — which works out to about $27,232 for families who qualify for aid. Students from families earning under $30,000 typically pay closer to $25,700 after need-based grants. Graduates leave with a median federal student-loan debt of about $20,842.

$34,400
In-State Tuition
$34,400
Out-of-State
$27,232
Avg Net Price
$20,842
Median Debt
26%
Pell Grant Rate
45%
Federal Loan Rate

What Families Actually Pay

$25,700
Family Income $0–$30K
$25,913
Family Income $30K–$48K
$25,906
Family Income $48K–$75K
$28,224
Family Income $110K+
3

What Happens After?

Earnings, debt, and where graduates actually land.

Graduate Outcomes

Is Northwood University Worth It? Graduate Earnings & ROI

Ten years out, alumni of Northwood University earn a median of $63,075, roughly in line with national averages for graduates.

$54,058
6 Years After Entry
$57,649
8 Years
$63,075
10 Years
0.33x
Debt-to-Earnings
75%
Earning > $25K

Earnings Trajectory

$54,058 6yr $57,649 8yr $63,075 10yr

Graduation by Timeframe

43%
100% (147)
43%
100% (147)
43%
100% (147)
43%
100% (147)

How Northwood Compares

Dot right of center = above national average.

NATIONAL AVGGraduation62%Earnings 10yr$63KNet Price$27KRetention79%Median Debt$21KPell Grant Rate26%

Net Price by Family Income

What families actually pay after aid, by income bracket.

$26K$0-30K$26K$30-48K$26K$48-75K$28K$110K+

The Mobility Equation

Mobility = Access x Success. How many low-income students get in, and how many reach the top 20%?

ACCESS% from bottom 20%9.7%SUCCESS% who reach top 20%24.4%MOBILITY2.36%

College ROI Calculator

Is Northwood University Worth It?

A data-driven look at the return on your educational investment — using real federal data.

Yes — for most students, Northwood University delivers a positive return. Over four years, the typical net price is $27,232/year ($108,928 total). Graduates earn $63,075 at ten years, and over a 20-year career we project $1,517,899 in total earnings — a net gain of $1,408,971 (13.9× your investment). The median debt is $20,842, which takes less than a year to pay back at typical earnings. With a 62% graduation rate, the path to that return is well-tested. This is a exceptional ROI compared to national averages.

$108,928
Total Cost (4yr)
$1,517,899
Projected 20yr Earnings
$1,408,971
Net Return
13.9×
ROI Multiple
$27,232
Cost Per Year
$20,842
Median Debt
Less than 1 yr
Debt Payback
62%
Graduation Rate
4

Does It Change Lives?

Mobility, social capital, and innovation — does it move people up?

Social Mobility

Data: Raj Chetty's Mobility Report Card · 30M+ anonymized tax records

Does Northwood University Drive Upward Mobility? Economic Mobility & Low-Income Outcomes

Northwood University is a genuine engine of upward mobility: its mobility rate — the share of students who start in the bottom income quintile and climb to the top — is 2.36%, among the highest in the country. About 9.7% of students come from families in the bottom income quintile. Among bottom-quintile students who attend, roughly 24.4% go on to reach the top of the income ladder. The median family income of students sits near $86,000, a useful read on the campus's socioeconomic mix.

2.36%
Mobility Rate
Bottom 20% → Top 20%
24.4%
Success Rate
If bottom 20% get in
9.7%
From Bottom 20%
Share of students
$86,000
Parent Median Income

Social Capital

Data: Opportunity Insights Social Capital Atlas

How Connected Is Northwood University? Social Capital & Cross-Class Networks

Social capital — the web of cross-class friendships that researchers link to long-run upward mobility — runs high at Northwood University, with an economic connectedness score of 1.62 (about 1.0 is the national norm). Its friending bias is low (0.01), a sign that students from different economic backgrounds genuinely mix rather than self-segregate. Around 5% of students take part in civic and volunteering activity.

1.62
Economic Connectedness
Cross-class friendships
0.01
Friending Bias
Lower = more inclusive
5.2%
Volunteering Rate
1.00
Support Ratio
Community support

Research Note

267%
Low-income students at colleges in the top quartile of economic connectedness are 267% more likely to reach the top income quintile than peers at the least-connected schools.
Data from CollegeRanker’s review of 5,745 U.S. colleges (n=1,503). Quartile comparison of mean bottom-quintile success rate, split by economic connectedness (Opportunity Insights Social Capital Atlas × Mobility Report Card).

Institutional Finances

Data: NCES IPEDS

Endowment
Total Expenses
$7,963,258
Federal Grants
$-10,333,411
Investment Income

Top Programs

The fields Northwood University awards the most degrees in, by share of completions. Each links to its degree guide — with salary, growth, and the schools with the strongest outcomes.

Frequently Asked Questions

Is It Hard to Get Into Northwood University? Acceptance Rate & Requirements +

Based in Midland, Michigan, Northwood University admits a majority of applicants, with an acceptance rate of roughly 65%. The school reports a graduation rate of roughly 62%.

How Much Does It Cost to Attend Northwood University? Tuition, Net Price & Aid +

When weighing the true cost of attending Northwood University, prospective students should look past the published sticker price of $34,400 in tuition. The figure that matters more is the average net price — the actual out-of-pocket cost after federal grants, institutional scholarships, and student loans — which works out to about $27,232 for families who qualify for aid. Students from families earning under $30,000 typically pay closer to $25,700 after need-based grants. Graduates leave with a median federal student-loan debt of about $20,842.

Is Northwood University Worth It? Graduate Earnings & ROI +

Ten years out, alumni of Northwood University earn a median of $63,075, roughly in line with national averages for graduates.

Does Northwood University Drive Upward Mobility? Economic Mobility & Low-Income Outcomes +

Northwood University is a genuine engine of upward mobility: its mobility rate — the share of students who start in the bottom income quintile and climb to the top — is 2.36%, among the highest in the country. About 9.7% of students come from families in the bottom income quintile. Among bottom-quintile students who attend, roughly 24.4% go on to reach the top of the income ladder. The median family income of students sits near $86,000, a useful read on the campus's socioeconomic mix.

How Connected Is Northwood University? Social Capital & Cross-Class Networks +

Social capital — the web of cross-class friendships that researchers link to long-run upward mobility — runs high at Northwood University, with an economic connectedness score of 1.62 (about 1.0 is the national norm). Its friending bias is low (0.01), a sign that students from different economic backgrounds genuinely mix rather than self-segregate. Around 5% of students take part in civic and volunteering activity.

Similar Schools

Schools with similar outcomes, selectivity, and student profiles to Northwood University.

The State of American Higher Education Outcomes for 2026 — report cover Download PDF

The 2026 Annual Report

The State of American Higher Education Outcomes

Every state graded on what graduates earn, how far they climb, and what college really costs — the hidden geography of economic mobility, in one report.

Free · 21 pages · 5,745 institutions · 100% federal data, no surveys