# Best Bachelor's in Marketing

> CollegeRanker Agent Insights — structured data for AI systems
> Updated: 2026-05-31 | Schools: 50 | Category: Bachelors
> Source: https://www.collegeranker.com/rankings/best-bachelors-marketing

## Methodology

Bachelor's programs ranked by outcomes, mobility, and program concentration in Business & Marketing

CollegeRanker uses a 4-pillar algorithm: Academic Quality (15-20%), Economic Outcomes (30%), Social Mobility (25-35%), Value & Affordability (20-25%). Social mobility data from Raj Chetty's Opportunity Insights Mobility Report Card (30M+ anonymized tax records). No subjective surveys.

## Summary

Choosing the right bachelor's program in marketing can significantly impact your career trajectory. With an average earning potential of $81,165 among the top programs, students are looking for a solid return on their investment in education. These schools not only emphasize marketing coursework but also prioritize outcomes that matter in today’s job market.

The best marketing programs on this list stand out due to their strong graduation rates, earnings potential, and manageable debt levels. For instance, schools like Babson College and Washington and Lee University excel in preparing students for high-paying roles while maintaining impressive completion rates. Understanding how each school performs in these areas will help you make an informed choice.

Consider CUNY Bernard M Baruch College and the University of Notre Dame. While Baruch has a lower net price of $3,033 and a solid graduation rate of 72%, Notre Dame offers significantly higher average earnings at $99,980 and a graduation rate of 96%. This contrast highlights the tradeoffs between cost and potential income, a crucial factor in your decision-making process.

## Key Findings

- Graduates of Babson College earn an average of $123,938, making it the top earner on this list.
- CUNY Bernard M Baruch College has one of the lowest net prices at $3,033, appealing for budget-conscious students.
- The average graduation rate across these top 50 schools is 82%, indicating strong program support.
- Washington and Lee University boasts a remarkable 94% graduation rate, emphasizing its commitment to student success.

## Rankings

| Rank | School | Location | Graduation | Earnings (10yr) | Net Price | Median Debt | Debt/Earnings |
|------|--------|----------|------------|-----------------|-----------|-------------|---------------|
| 1 | [CUNY Bernard M Baruch College](https://www.collegeranker.com/colleges/cuny-bernard-m-baruch-college) | New York, NY | 72% | $75,971 | $3,033 | $11,512 | 0.15x |
| 2 | [Washington and Lee University](https://www.collegeranker.com/colleges/washington-and-lee-university) | Lexington, VA | 94% | $94,810 | $23,781 | $19,500 | 0.21x |
| 3 | [Babson College](https://www.collegeranker.com/colleges/babson-college) | Wellesley, MA | 93% | $123,938 | $40,514 | $20,000 | 0.16x |
| 4 | [CUNY Brooklyn College](https://www.collegeranker.com/colleges/cuny-brooklyn-college) | Brooklyn, NY | 55% | $60,752 | $3,103 | $11,000 | 0.18x |
| 5 | [Cornell University](https://www.collegeranker.com/colleges/cornell-university) | Ithaca, NY | 95% | $104,043 | $28,690 | $14,000 | 0.13x |
| 6 | [Emory University](https://www.collegeranker.com/colleges/emory-university) | Atlanta, GA | 91% | $80,137 | $22,585 | $18,250 | 0.23x |
| 7 | [University of Georgia](https://www.collegeranker.com/colleges/university-of-georgia) | Athens, GA | 89% | $68,726 | $13,936 | $18,500 | 0.27x |
| 8 | [University of Notre Dame](https://www.collegeranker.com/colleges/university-of-notre-dame) | Notre Dame, IN | 96% | $99,980 | $26,780 | $19,000 | 0.19x |
| 9 | [Bentley University](https://www.collegeranker.com/colleges/bentley-university) | Waltham, MA | 88% | $120,959 | $37,930 | $25,023 | 0.21x |
| 10 | [University of Richmond](https://www.collegeranker.com/colleges/university-of-richmond) | University of Richmond, VA | 86% | $76,178 | $31,309 | $21,000 | 0.28x |
| 11 | [San Jose State University](https://www.collegeranker.com/colleges/san-jose-state-university) | San Jose, CA | 67% | $78,988 | $13,760 | $15,000 | 0.19x |
| 12 | [Saint Johns University](https://www.collegeranker.com/colleges/saint-johns-university) | Collegeville, MN | 76% | $76,786 | $25,672 | $27,000 | 0.35x |
| 13 | [Boston College](https://www.collegeranker.com/colleges/boston-college) | Chestnut Hill, MA | 91% | $103,937 | $41,704 | $19,000 | 0.18x |
| 14 | [University of Southern California](https://www.collegeranker.com/colleges/university-of-southern-california) | Los Angeles, CA | 92% | $92,498 | $32,740 | $18,000 | 0.19x |
| 15 | [Lehigh University](https://www.collegeranker.com/colleges/lehigh-university) | Bethlehem, PA | 89% | $105,584 | $36,931 | $21,960 | 0.21x |
| 16 | [Trinity University](https://www.collegeranker.com/colleges/trinity-university) | San Antonio, TX | 83% | $71,668 | $23,464 | $22,954 | 0.32x |
| 17 | [Ramapo College of New Jersey](https://www.collegeranker.com/colleges/ramapo-college-of-new-jersey) | Mahwah, NJ | 71% | $67,541 | $18,173 | $21,000 | 0.31x |
| 18 | [Santa Clara University](https://www.collegeranker.com/colleges/santa-clara-university) | Santa Clara, CA | 88% | $109,183 | $50,062 | $19,162 | 0.18x |
| 19 | [University of Florida](https://www.collegeranker.com/colleges/university-of-florida) | Gainesville, FL | 91% | $71,588 | $6,541 | $15,000 | 0.21x |
| 20 | [Florida International University](https://www.collegeranker.com/colleges/florida-international-university) | Miami, FL | 74% | $60,249 | $9,288 | $16,500 | 0.27x |
| 21 | [Loyola University Maryland](https://www.collegeranker.com/colleges/loyola-university-maryland) | Baltimore, MD | 80% | $82,652 | $30,574 | $27,000 | 0.33x |
| 22 | [Florida State University](https://www.collegeranker.com/colleges/florida-state-university) | Tallahassee, FL | 84% | $61,675 | $11,297 | $18,000 | 0.29x |
| 23 | [Georgia Institute of Technology-Main Campus](https://www.collegeranker.com/colleges/georgia-institute-of-technology-main-campus) | Atlanta, GA | 93% | $102,772 | $12,116 | $21,672 | 0.21x |
| 24 | [Virginia Polytechnic Institute and State University](https://www.collegeranker.com/colleges/virginia-polytechnic-institute-and-state-university) | Blacksburg, VA | 86% | $81,698 | $24,953 | $21,500 | 0.26x |
| 25 | [Georgetown University](https://www.collegeranker.com/colleges/georgetown-university) | Washington, DC | 95% | $103,494 | $40,815 | $15,500 | 0.15x |
| 26 | [Northeastern University](https://www.collegeranker.com/colleges/northeastern-university) | Boston, MA | 90% | $92,538 | $30,915 | $24,250 | 0.26x |
| 27 | [Fort Hays State University](https://www.collegeranker.com/colleges/fort-hays-state-university) | Hays, KS | 48% | $48,928 | $12,569 | $21,000 | 0.43x |
| 28 | [University of Pennsylvania](https://www.collegeranker.com/colleges/university-of-pennsylvania) | Philadelphia, PA | 97% | $111,371 | $28,699 | $15,715 | 0.14x |
| 29 | [University of North Carolina at Chapel Hill](https://www.collegeranker.com/colleges/university-of-north-carolina-at-chapel-hill) | Chapel Hill, NC | 92% | $72,200 | $11,655 | $14,000 | 0.19x |
| 30 | [Wake Forest University](https://www.collegeranker.com/colleges/wake-forest-university) | Winston-Salem, NC | 90% | $78,158 | $28,719 | $21,500 | 0.28x |
| 31 | [San Diego State University](https://www.collegeranker.com/colleges/san-diego-state-university) | San Diego, CA | 77% | $64,909 | $15,364 | $15,000 | 0.23x |
| 32 | [University of San Diego](https://www.collegeranker.com/colleges/university-of-san-diego) | San Diego, CA | 83% | $86,522 | $30,365 | $22,940 | 0.27x |
| 33 | [Washington University in St Louis](https://www.collegeranker.com/colleges/washington-university-in-st-louis) | St. Louis, MO | 94% | $86,182 | $21,786 | $17,500 | 0.2x |
| 34 | [Texas Christian University](https://www.collegeranker.com/colleges/texas-christian-university) | Fort Worth, TX | 86% | $68,424 | $36,660 | $21,500 | 0.31x |
| 35 | [Florida Atlantic University](https://www.collegeranker.com/colleges/florida-atlantic-university) | Boca Raton, FL | 63% | $56,746 | $8,752 | $17,236 | 0.3x |
| 36 | [Brigham Young University](https://www.collegeranker.com/colleges/brigham-young-university) | Provo, UT | 82% | $75,790 | $15,564 | $11,069 | 0.15x |
| 37 | [Saint Peter's University](https://www.collegeranker.com/colleges/saint-peters-university) | Jersey City, NJ | 61% | $57,815 | $12,199 | $20,500 | 0.35x |
| 38 | [Trevecca Nazarene University](https://www.collegeranker.com/colleges/trevecca-nazarene-university) | Nashville, TN | 54% | $49,378 | $16,813 | $18,744 | 0.38x |
| 39 | [Rice University](https://www.collegeranker.com/colleges/rice-university) | Houston, TX | 95% | $89,718 | $13,370 | $11,000 | 0.12x |
| 40 | [Carnegie Mellon University](https://www.collegeranker.com/colleges/carnegie-mellon-university) | Pittsburgh, PA | 93% | $114,862 | $31,944 | $21,750 | 0.19x |
| 41 | [University of Denver](https://www.collegeranker.com/colleges/university-of-denver) | Denver, CO | 77% | $71,155 | $36,131 | $21,844 | 0.31x |
| 42 | [North Park University](https://www.collegeranker.com/colleges/north-park-university) | Chicago, IL | 57% | $59,572 | $16,948 | $25,500 | 0.43x |
| 43 | [Boston University](https://www.collegeranker.com/colleges/boston-university) | Boston, MA | 89% | $83,238 | $24,402 | $23,250 | 0.28x |
| 44 | [Wofford College](https://www.collegeranker.com/colleges/wofford-college) | Spartanburg, SC | 82% | $68,964 | $18,732 | $25,732 | 0.37x |
| 45 | [State University of New York at Plattsburgh](https://www.collegeranker.com/colleges/state-university-of-new-york-at-plattsburgh) | Plattsburgh, NY | 59% | $56,403 | $17,156 | $21,196 | 0.38x |
| 46 | [Villanova University](https://www.collegeranker.com/colleges/villanova-university) | Villanova, PA | 92% | $100,423 | $43,756 | $25,874 | 0.26x |
| 47 | [CUNY Lehman College](https://www.collegeranker.com/colleges/cuny-lehman-college) | Bronx, NY | 50% | $58,013 | $3,148 | $10,950 | 0.19x |
| 48 | [University of Central Florida](https://www.collegeranker.com/colleges/university-of-central-florida) | Orlando, FL | 77% | $58,308 | $10,411 | $18,190 | 0.31x |
| 49 | [University of North Florida](https://www.collegeranker.com/colleges/university-of-north-florida) | Jacksonville, FL | 69% | $56,343 | $10,154 | $15,531 | 0.28x |
| 50 | [Clemson University](https://www.collegeranker.com/colleges/clemson-university) | Clemson, SC | 87% | $71,513 | $22,253 | $21,500 | 0.3x |

## Data Sources

- U.S. Department of Education College Scorecard (https://collegescorecard.ed.gov)
- Opportunity Insights Mobility Report Card (https://opportunityinsights.org/data)
- Opportunity Insights Social Capital Atlas
- Times Higher Education World University Rankings
- NCES IPEDS

## Citation

CollegeRanker. "Best Bachelor's in Marketing." CollegeRanker.com, 2026-05-31. https://www.collegeranker.com/rankings/best-bachelors-marketing

## License

This data summary is provided for informational purposes. Underlying data from federal sources (College Scorecard, IPEDS) is public domain. Opportunity Insights data is available under their data use agreement at https://opportunityinsights.org/data/.