# Best HBCUs for Marketing

> CollegeRanker Agent Insights — structured data for AI systems
> Updated: 2026-05-31 | Schools: 50 | Category: HBCU
> Source: https://www.collegeranker.com/rankings/best-hbcu-marketing

## Methodology

HBCUs ranked by outcomes and program concentration in Business & Marketing

CollegeRanker uses a 4-pillar algorithm: Academic Quality (15-20%), Economic Outcomes (30%), Social Mobility (25-35%), Value & Affordability (20-25%). Social mobility data from Raj Chetty's Opportunity Insights Mobility Report Card (30M+ anonymized tax records). No subjective surveys.

## Summary

When considering higher education, many students are exploring Historically Black Colleges and Universities (HBCUs) known for their commitment to student success. This list focuses on the best HBCUs for marketing programs, where the emphasis is on preparing students for careers in business and marketing. The average earnings for graduates from these institutions is $41,414, highlighting their potential financial benefits.

What sets the top schools apart in this ranking are key outcomes such as graduation rates, average earnings, debt levels, and the ability to promote upward mobility. For instance, the graduation rate across these schools averages 37%, but some institutions exceed that significantly, while others lag behind. The data below provides insights into how each school fares, allowing prospective students and families to weigh their options carefully.

Consider Hampton University, with impressive average earnings of $59,159 and a graduation rate of 56%, compared to Fayetteville State University, where graduates earn $40,144 with a 37% graduation rate. The difference in earnings represents a substantial potential income gap, but the choice may also depend on factors like campus culture and financial aid packages available at each institution.

## Key Findings

- Hampton University graduates earn an average of $59,159, the highest on this list.
- The average graduation rate for these schools is 37%, with Hampton leading at 56%.
- Fayetteville State University has a net price of $7,892, while Elizabeth City State University’s is just $6,364.
- Average debt for graduates hovers around $22,987, with West Virginia State University slightly lower at $23,338.

## Rankings

| Rank | School | Location | Graduation | Earnings (10yr) | Net Price | Median Debt | Debt/Earnings |
|------|--------|----------|------------|-----------------|-----------|-------------|---------------|
| 1 | [Hampton University](https://www.collegeranker.com/colleges/hampton-university) | Hampton, VA | 56% | $59,159 | $25,319 | $25,442 | 0.43x |
| 2 | [Fayetteville State University](https://www.collegeranker.com/colleges/fayetteville-state-university) | Fayetteville, NC | 37% | $40,144 | $7,892 | $22,987 | 0.57x |
| 3 | [Virginia State University](https://www.collegeranker.com/colleges/virginia-state-university) | Petersburg, VA | 40% | $45,543 | $15,840 | $26,500 | 0.58x |
| 4 | [Morehouse College](https://www.collegeranker.com/colleges/morehouse-college) | Atlanta, GA | 56% | $52,889 | $39,013 | $25,000 | 0.47x |
| 5 | [Central State University](https://www.collegeranker.com/colleges/central-state-university) | Wilberforce, OH | 24% | $33,267 | $13,096 | $30,739 | 0.92x |
| 6 | [Philander Smith University](https://www.collegeranker.com/colleges/philander-smith-university) | Little Rock, AR | 31% | $38,427 | $14,224 | $24,736 | 0.64x |
| 7 | [West Virginia State University](https://www.collegeranker.com/colleges/west-virginia-state-university) | Institute, WV | 36% | $40,492 | $11,139 | $23,338 | 0.58x |
| 8 | [University of the Virgin Islands](https://www.collegeranker.com/colleges/university-of-the-virgin-islands) | Charlotte Amalie, VI | 28% | $38,681 | $7,469 | $16,800 | 0.43x |
| 9 | [Elizabeth City State University](https://www.collegeranker.com/colleges/elizabeth-city-state-university) | Elizabeth City, NC | 46% | $40,026 | $6,364 | $21,463 | 0.54x |
| 10 | [Florida Agricultural and Mechanical University](https://www.collegeranker.com/colleges/florida-agricultural-and-mechanical-university) | Tallahassee, FL | 53% | $44,349 | $13,739 | $23,548 | 0.53x |
| 11 | [Lincoln University](https://www.collegeranker.com/colleges/lincoln-university-pa) | Lincoln University, PA | 48% | $43,167 | $14,977 | $28,250 | 0.65x |
| 12 | [North Carolina A & T State University](https://www.collegeranker.com/colleges/north-carolina-a-t-state-university) | Greensboro, NC | 56% | $44,440 | $10,846 | $27,000 | 0.61x |
| 13 | [Xavier University of Louisiana](https://www.collegeranker.com/colleges/xavier-university-of-louisiana) | New Orleans, LA | 49% | $52,184 | $17,127 | $24,053 | 0.46x |
| 14 | [Clark Atlanta University](https://www.collegeranker.com/colleges/clark-atlanta-university) | Atlanta, GA | 48% | $42,712 | $37,702 | $27,000 | 0.63x |
| 15 | [Kentucky State University](https://www.collegeranker.com/colleges/kentucky-state-university) | Frankfort, KY | 30% | $36,382 | $8,040 | $25,938 | 0.71x |
| 16 | [Savannah State University](https://www.collegeranker.com/colleges/savannah-state-university) | Savannah, GA | 27% | $37,981 | $8,172 | $28,000 | 0.74x |
| 17 | [Tennessee State University](https://www.collegeranker.com/colleges/tennessee-state-university) | Nashville, TN | 33% | $42,730 | $15,796 | $27,000 | 0.63x |
| 18 | [North Carolina Central University](https://www.collegeranker.com/colleges/north-carolina-central-university) | Durham, NC | 44% | $42,968 | $15,359 | $28,250 | 0.66x |
| 19 | [Norfolk State University](https://www.collegeranker.com/colleges/norfolk-state-university) | Norfolk, VA | 36% | $44,666 | $15,282 | $29,000 | 0.65x |
| 20 | [Winston-Salem State University](https://www.collegeranker.com/colleges/winston-salem-state-university) | Winston-Salem, NC | 48% | $45,344 | $13,479 | $25,000 | 0.55x |
| 21 | [University of Arkansas at Pine Bluff](https://www.collegeranker.com/colleges/university-of-arkansas-at-pine-bluff) | Pine Bluff, AR | 40% | $35,550 | $12,653 | $24,202 | 0.68x |
| 22 | [Texas Southern University](https://www.collegeranker.com/colleges/texas-southern-university) | Houston, TX | 21% | $38,924 | $16,590 | $29,000 | 0.75x |
| 23 | [Fort Valley State University](https://www.collegeranker.com/colleges/fort-valley-state-university) | Fort Valley, GA | 43% | $36,666 | $10,338 | $31,000 | 0.85x |
| 24 | [Howard University](https://www.collegeranker.com/colleges/howard-university) | Washington, DC | 69% | $63,066 | $50,539 | $24,500 | 0.39x |
| 25 | [Stillman College](https://www.collegeranker.com/colleges/stillman-college) | Tuscaloosa, AL | 32% | $35,421 | $15,258 | $29,067 | 0.82x |
| 26 | [Dillard University](https://www.collegeranker.com/colleges/dillard-university) | New Orleans, LA | 44% | $39,196 | $22,094 | $31,000 | 0.79x |
| 27 | [Claflin University](https://www.collegeranker.com/colleges/claflin-university) | Orangeburg, SC | 50% | $40,304 | $17,800 | $29,000 | 0.72x |
| 28 | [Florida Memorial University](https://www.collegeranker.com/colleges/florida-memorial-university) | Miami Gardens, FL | 31% | $36,624 | $23,238 | $30,063 | 0.82x |
| 29 | [Mississippi Valley State University](https://www.collegeranker.com/colleges/mississippi-valley-state-university) | Itta Bena, MS | 24% | $31,919 | $9,686 | $28,413 | 0.89x |
| 30 | [Shaw University](https://www.collegeranker.com/colleges/shaw-university) | Raleigh, NC | 21% | $34,409 | $16,512 | $32,500 | 0.94x |
| 31 | [Virginia Union University](https://www.collegeranker.com/colleges/virginia-union-university) | Richmond, VA | 39% | $38,275 | $13,235 | $29,000 | 0.76x |
| 32 | [Morgan State University](https://www.collegeranker.com/colleges/morgan-state-university) | Baltimore, MD | 41% | $50,698 | $14,985 | $27,250 | 0.54x |
| 33 | [South Carolina State University](https://www.collegeranker.com/colleges/south-carolina-state-university) | Orangeburg, SC | 33% | $38,262 | $18,097 | $31,000 | 0.81x |
| 34 | [University of the District of Columbia](https://www.collegeranker.com/colleges/university-of-the-district-of-columbia) | Washington, DC | 30% | $44,236 | $10,648 | $24,872 | 0.56x |
| 35 | [Cheyney University of Pennsylvania](https://www.collegeranker.com/colleges/cheyney-university-of-pennsylvania) | Cheyney, PA | 24% | $37,837 | $14,265 | $21,785 | 0.58x |
| 36 | [Wiley University](https://www.collegeranker.com/colleges/wiley-university) | Marshall, TX | 22% | $33,159 | $7,092 | $24,989 | 0.75x |
| 37 | [Paine College](https://www.collegeranker.com/colleges/paine-college) | Augusta, GA | 17% | $33,338 | $16,670 | N/A | N/A |
| 38 | [Prairie View A & M University](https://www.collegeranker.com/colleges/prairie-view-a-m-university) | Prairie View, TX | 43% | $45,411 | $13,570 | $27,000 | 0.59x |
| 39 | [Rust College](https://www.collegeranker.com/colleges/rust-college) | Holly Springs, MS | 17% | $32,275 | $12,587 | $26,159 | 0.81x |
| 40 | [Tuskegee University](https://www.collegeranker.com/colleges/tuskegee-university) | Tuskegee, AL | 56% | $49,641 | $35,013 | $27,000 | 0.54x |
| 41 | [Le Moyne-Owen College](https://www.collegeranker.com/colleges/le-moyne-owen-college) | Memphis, TN | 26% | $35,594 | $7,099 | $28,070 | 0.79x |
| 42 | [Bowie State University](https://www.collegeranker.com/colleges/bowie-state-university) | Bowie, MD | 38% | $54,537 | $19,298 | $22,985 | 0.42x |
| 43 | [Grambling State University](https://www.collegeranker.com/colleges/grambling-state-university) | Grambling, LA | 34% | $41,109 | $19,809 | $36,500 | 0.89x |
| 44 | [Paul Quinn College](https://www.collegeranker.com/colleges/paul-quinn-college) | Dallas, TX | 33% | $29,288 | $12,709 | $23,373 | 0.8x |
| 45 | [University of Maryland Eastern Shore](https://www.collegeranker.com/colleges/university-of-maryland-eastern-shore) | Princess Anne, MD | 35% | $47,697 | $13,338 | $27,000 | 0.57x |
| 46 | [Albany State University](https://www.collegeranker.com/colleges/albany-state-university) | Albany, GA | 27% | $40,674 | $11,898 | $25,024 | 0.62x |
| 47 | [Huston-Tillotson University](https://www.collegeranker.com/colleges/huston-tillotson-university) | Austin, TX | 35% | $42,937 | $19,719 | $30,750 | 0.72x |
| 48 | [Southern University at New Orleans](https://www.collegeranker.com/colleges/southern-university-at-new-orleans) | New Orleans, LA | 16% | $34,042 | $14,810 | $31,000 | 0.91x |
| 49 | [Jackson State University](https://www.collegeranker.com/colleges/jackson-state-university) | Jackson, MS | 41% | $39,060 | $23,836 | $30,470 | 0.78x |
| 50 | [Livingstone College](https://www.collegeranker.com/colleges/livingstone-college) | Salisbury, NC | 26% | $32,600 | $13,479 | $31,125 | 0.95x |

## Data Sources

- U.S. Department of Education College Scorecard (https://collegescorecard.ed.gov)
- Opportunity Insights Mobility Report Card (https://opportunityinsights.org/data)
- Opportunity Insights Social Capital Atlas
- Times Higher Education World University Rankings
- NCES IPEDS

## Citation

CollegeRanker. "Best HBCUs for Marketing." CollegeRanker.com, 2026-05-31. https://www.collegeranker.com/rankings/best-hbcu-marketing

## License

This data summary is provided for informational purposes. Underlying data from federal sources (College Scorecard, IPEDS) is public domain. Opportunity Insights data is available under their data use agreement at https://opportunityinsights.org/data/.