Rankings / Value
Most Affordable Colleges for Marketing
- 50
- Schools
- $54,633
- Avg. Earnings
- 54%
- Avg. Graduation
- $7,240
- Avg. Net Price
- $16,508
- Avg. Debt
CollegeRanker Research
What Surprised Us Most
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Graduate earnings span a wide band on this list, from $27,997 at the low end to $102,772 at the top. That 3.7× spread shows how much outcomes vary within a single category.
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CUNY Bernard M Baruch College offers the strongest payback. Graduates earn a median of $75,971 against $3,033 in annual net price, the best earnings-to-cost ratio in this ranking.
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Cost and quality are not at odds here. The most affordable school, CUNY Hunter College at $2,984 a year in net price, delivers earnings of $63,163, matching or exceeding the list average.
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Completion rates separate this field: Georgia Institute of Technology-Main Campus graduates 93% of its students, well above the 54% list average. Finishing what you start matters as much as where you start.
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Debt-to-earnings ratios favor Berea College: graduates owe only 0.08× their yearly income, the most manageable debt burden on the list.
Surprising Comparisons
- The top spot belongs to CUNY Bernard M Baruch College ($75,971 earnings), not the highest earner, Georgia Institute of Technology-Main Campus ($102,772). That is what weighting mobility and value over salary alone produces.
- Price and payoff diverge sharply here. CUNY Hunter College ($2,984/yr) and University of Georgia ($13,936/yr) produce graduates earning $63,163 and $68,726 respectively, a far narrower earnings gap than the $10,952 cost difference would suggest.
- On a cost-adjusted basis, CUNY Bernard M Baruch College outperforms Georgia Institute of Technology-Main Campus: similar career earnings at a much lower net price.
The Takeaway
The schools that win this ranking are not the priciest or the most selective. They turn students into earners without burying them in debt, which is exactly what our outcomes-first methodology is built to surface.
What This Means for Students
If you are choosing from this list, start with CUNY Bernard M Baruch College and Georgia Institute of Technology-Main Campus. Pull each school's net price for your income band, weigh projected earnings against the debt you would take on, and let payoff rather than prestige drive your shortlist.
Why this ranking matters
Business is one of the higher-return fields in the economy, but the payoff depends heavily on where you study it. Graduates of these programs earn a median of about $56K within a decade, and marketing manager roles are projected to grow 8%. We rank programs by the outcomes they produce for graduates, not by reputation.
How we measure this — full methodology →How we rank · 4 pillars
Federal-source data only. Build your own weighting →
Data Behind This Page Updated 2026-07-13
Source datasets
- Chetty, R., Friedman, J., Saez, E., Turner, N., & Yagan, D. (2017). Mobility Report Cards: The Role of Colleges in Intergenerational Mobility. NBER Working Paper No. 23618.
- U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics.
- National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS).
Methodology
Schools are scored on the CollegeRanker 4-Pillar Algorithm: Economic Outcomes (30%), Social Mobility (25–35%), Academic Quality (15–20%), and Value (20–25%). Every weight is published and every figure traces to a public dataset.
See the full methodology and weights →Confidence notes
- Earnings, completion, and debt figures come from federal administrative records — tax data and student-aid filings — not surveys or self-reports, the highest-confidence tier of education data available.
- Social-mobility estimates are drawn from de-identified tax records covering more than 30 million students (Opportunity Insights).
- Where an institution is missing a metric, it is excluded from that metric rather than imputed, so averages are never inflated by guesses.
Limitations
- Federal earnings data primarily cover students who received federal financial aid; outcomes for non-aided students may differ.
- Earnings are measured roughly ten years after enrollment, so they describe how earlier cohorts fared — historical outcomes, not guarantees of future results.
- An institution's field-of-study mix affects raw earnings; scores reflect measured outcomes and are not fully major-adjusted unless explicitly noted.
- Net price is an average; the actual cost a given student pays varies widely by family income.
At a Glance
How the Top Schools Compare
| School | Earnings | Net Price | Graduation | Score |
|---|---|---|---|---|
| 1 CUNY Bernard M Baruch College #1 overall | $75,971 ▲ +39% vs avg | $3,033 | 72% | 92 |
| 2 CUNY Brooklyn College #2 overall | $60,752 ▲ +11% vs avg | $3,103 | 55% | 90 |
| 3 CUNY Lehman College #3 overall | $58,013 ▲ +6% vs avg | $3,148 | 50% | 87 |
| $63,163 ▲ +16% vs avg | $2,984 | 59% | 86 | |
| $62,763 ▲ +15% vs avg | $4,195 | 56% | 86 |
Score uses our 4-pillar methodology. Earnings % is vs. this list's average.
See full ranking →Executive Summary
Most Affordable Colleges for Marketing
This analysis ranks 50 institutions on graduate earnings, social mobility, completion, and cost. Across the list, alumni earn a median of $54,633 ten years after enrolling, against an average graduation rate of 54% and an average net price of $7,240.
Key takeaways
- Strongest Earnings-to-Cost Ratio: CUNY Bernard M Baruch College — Net Price: $3,033 | Graduation Rate: 72%
- Strongest Completion Outcomes: Georgia Institute of Technology-Main Campus — 93% completion rate
- Highest Earnings Generator: Georgia Institute of Technology-Main Campus — Median alumni earnings: $102,772
Data Insight
The most expensive quartile of colleges costs 373% more than the most affordable — but their graduates earn just 34% more.
Management Education Analysis
What does this ranking tell us about leadership and management education?
$56,331
Median earnings (10yr)
53%
Median graduation rate
$7,634
Median net price
3.2%
Avg. mobility rate
Management education makes a blunt promise: pay now, earn more later. Top-tier programs keep that promise through network effects and placement outcomes. Many others raise earnings barely enough to cover their cost. The spread in outcomes across programs is wider here than in almost any other discipline.
Across the 50 schools on this list, graduates earn a median of $56,331 ten years after they first enrolled, about $8,331 more than the roughly $48,000 a typical American worker takes home. The median graduation rate is 53%. Net price, what students pay after grants, runs a median of $7,634 a year, with about $16,687 in median federal debt at graduation. An average of 44% of students receive Pell grants, and the typical school moves low-income students into the top income quintile at a rate of 3.2%.
In management education, network effects amplify everything. Graduates earn a median of $56,331 ten years after enrollment, and CUNY Bernard M Baruch College leads the field. The gap between the top and the middle is wide enough that school selection may be the most consequential financial decision in this category.
The podium
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Full rankings
Why it ranks #1
CUNY Bernard M Baruch College lands at #1 with a 92/100 composite, led by value per dollar (90/100) and pulled down by academic quality (73/100). Graduates earn a median $75,971 a decade after enrolling, 39% above this list's average, and net price runs $3,033 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what puts it near the top.
Pillar breakdown
Why it ranks #2
CUNY Brooklyn College lands at #2 with a 90/100 composite, led by value per dollar (91/100) and pulled down by academic quality (63/100). Graduates earn a median $60,752 a decade after enrolling, 11% above this list's average, and net price runs $3,103 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what puts it near the top.
Pillar breakdown
Why it ranks #3
CUNY Lehman College lands at #3 with a 87/100 composite, led by value per dollar (89/100) and pulled down by academic quality (58/100). Graduates earn a median $58,013 a decade after enrolling, 6% above this list's average, and net price runs $3,148 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what puts it near the top.
Pillar breakdown
Why it ranks #4
CUNY Hunter College lands at #4 with a 86/100 composite, led by value per dollar (91/100) and pulled down by academic quality (63/100). Graduates earn a median $63,163 a decade after enrolling, 16% above this list's average, and net price runs $2,984 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what puts it near the top.
Pillar breakdown
Why it ranks #5
CUNY Queens College lands at #5 with a 86/100 composite, led by value per dollar (90/100) and pulled down by academic quality (65/100). Graduates earn a median $62,763 a decade after enrolling, 15% above this list's average, and net price runs $4,195 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what puts it near the top.
Pillar breakdown
Why it ranks #6
University of Florida lands at #6 with a 86/100 composite, led by value per dollar (86/100) and pulled down by economic outcomes (76/100). Graduates earn a median $71,588 a decade after enrolling, 31% above this list's average, and net price runs $6,541 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what puts it near the top.
Pillar breakdown
Why it ranks #7
CUNY York College lands at #7 with a 85/100 composite, led by value per dollar (89/100) and pulled down by academic quality (48/100). Graduates earn a median $56,945 a decade after enrolling, 4% above this list's average, and net price runs $4,456 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what puts it near the top.
Pillar breakdown
Why it ranks #8
University of Florida-Online lands at #8 with a 83/100 composite, led by value per dollar (87/100) and pulled down by academic quality (68/100). Graduates earn a median $71,588 a decade after enrolling, 31% above this list's average, and net price runs $4,815 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what puts it near the top.
Pillar breakdown
Why it ranks #9
CUNY Medgar Evers College lands at #9 with a 82/100 composite, led by value per dollar (86/100) and pulled down by academic quality (38/100). Graduates earn a median $46,498 a decade after enrolling, 15% below this list's average, and net price runs $5,718 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what puts it near the top, even with below-average salaries.
Pillar breakdown
Why it ranks #10
Florida Atlantic University lands at #10 with a 82/100 composite, led by social mobility (81/100) and pulled down by economic outcomes (69/100). Graduates earn a median $56,746 a decade after enrolling, 4% above this list's average, and net price runs $8,752 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what puts it near the top.
Pillar breakdown
Why it ranks #11
Texas A & M International University lands at #11 with a 81/100 composite, led by value per dollar (83/100) and pulled down by academic quality (54/100). Graduates earn a median $48,386 a decade after enrolling, 11% below this list's average, and net price runs $3,637 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #12
Florida International University lands at #12 with a 81/100 composite, led by social mobility (82/100) and pulled down by academic quality (66/100). Graduates earn a median $60,249 a decade after enrolling, 10% above this list's average, and net price runs $9,288 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list.
Pillar breakdown
Why it ranks #13
Southeastern Oklahoma State University lands at #13 with a 81/100 composite, led by social mobility (83/100) and pulled down by academic quality (63/100). Graduates earn a median $45,079 a decade after enrolling, 17% below this list's average, and net price runs $8,039 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Chickasha, OK · 66% accepted · $6,624 net
Why it ranks #14
University of Science and Arts of Oklahoma lands at #14 with a 81/100 composite, led by social mobility (85/100) and pulled down by academic quality (55/100). Graduates earn a median $41,913 a decade after enrolling, 23% below this list's average, and net price runs $6,624 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #15
CUNY City College lands at #15 with a 81/100 composite, led by value per dollar (89/100) and pulled down by academic quality (63/100). Graduates earn a median $66,039 a decade after enrolling, 21% above this list's average, and net price runs $3,776 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list.
Pillar breakdown
Why it ranks #16
Northern Kentucky University lands at #16 with a 81/100 composite, led by social mobility (81/100) and pulled down by academic quality (59/100). Graduates earn a median $50,220 a decade after enrolling, 8% below this list's average, and net price runs $8,191 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #17
Indiana University-Kokomo lands at #17 with a 81/100 composite, led by value per dollar (84/100) and pulled down by academic quality (55/100). Graduates earn a median $49,917 a decade after enrolling, 9% below this list's average, and net price runs $3,968 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #18
University of South Florida lands at #18 with a 81/100 composite, led by social mobility (81/100) and pulled down by academic quality (66/100). Graduates earn a median $57,743 a decade after enrolling, 6% above this list's average, and net price runs $9,812 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list.
Pillar breakdown
Why it ranks #19
Christian Brothers University lands at #19 with a 81/100 composite, led by social mobility (80/100) and pulled down by economic outcomes (64/100). Graduates earn a median $57,478 a decade after enrolling, 5% above this list's average, and net price runs $9,854 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list.
Pillar breakdown
Why it ranks #20
Ferris State University lands at #20 with a 81/100 composite, led by social mobility (82/100) and pulled down by academic quality (62/100). Graduates earn a median $54,735 a decade after enrolling, 0% above this list's average, and net price runs $8,624 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list.
Pillar breakdown
Why it ranks #21
Berea College lands at #21 with a 80/100 composite, led by value per dollar (89/100) and pulled down by economic outcomes (68/100). Graduates earn a median $43,150 a decade after enrolling, 21% below this list's average, and net price runs $6,106 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #22
Elizabeth City State University lands at #22 with a 80/100 composite, led by social mobility (80/100) and pulled down by economic outcomes (56/100). Graduates earn a median $40,026 a decade after enrolling, 27% below this list's average, and net price runs $6,364 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #23
Florida State University lands at #23 with a 80/100 composite, led by social mobility (80/100) and pulled down by economic outcomes (71/100). Graduates earn a median $61,675 a decade after enrolling, 13% above this list's average, and net price runs $11,297 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list.
Pillar breakdown
Why it ranks #24
University of Puerto Rico-Aguadilla lands at #24 with a 80/100 composite, led by value per dollar (85/100) and pulled down by academic quality (61/100). Graduates earn a median $27,997 a decade after enrolling, 49% below this list's average, and net price runs $7,765 a year. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #25
Dalton State College lands at #25 with a 80/100 composite, led by value per dollar (84/100) and pulled down by academic quality (55/100). Graduates earn a median $40,251 a decade after enrolling, 26% below this list's average, and net price runs $5,012 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #26
University of North Florida lands at #26 with a 80/100 composite, led by social mobility (82/100) and pulled down by economic outcomes (70/100). Graduates earn a median $56,343 a decade after enrolling, 3% above this list's average, and net price runs $10,154 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list.
Pillar breakdown
Why it ranks #27
University of Virginia's College at Wise lands at #27 with a 80/100 composite, led by social mobility (92/100) and pulled down by economic outcomes (64/100). Graduates earn a median $45,325 a decade after enrolling, 17% below this list's average, and net price runs $9,210 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #28
Oakland University lands at #28 with a 80/100 composite, led by social mobility (80/100) and pulled down by academic quality (49/100). Graduates earn a median $58,612 a decade after enrolling, 7% above this list's average, and net price runs $9,120 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list.
Pillar breakdown
Chapel Hill, NC · 15% accepted · $11,655 net
Why it ranks #29
University of North Carolina at Chapel Hill lands at #29 with a 79/100 composite, led by academic quality (85/100) and pulled down by economic outcomes (77/100). Graduates earn a median $72,200 a decade after enrolling, 32% above this list's average, and net price runs $11,655 a year, above the field. Academics score well here, yet mobility (35%) and value (20%) carry the most weight, so outcome-per-dollar sets the final position.
Pillar breakdown
Why it ranks #30
Marshall University lands at #30 with a 79/100 composite, led by social mobility (82/100) and pulled down by academic quality (60/100). Graduates earn a median $46,354 a decade after enrolling, 15% below this list's average, and net price runs $7,502 a year. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #31
University of Central Florida lands at #31 with a 79/100 composite, led by academic quality (87/100) and pulled down by economic outcomes (70/100). Graduates earn a median $58,308 a decade after enrolling, 7% above this list's average, and net price runs $10,411 a year, above the field. Academics score well here, yet mobility (35%) and value (20%) carry the most weight, so outcome-per-dollar sets the final position.
Pillar breakdown
Los Angeles, CA · 91% accepted · $3,967 net
Why it ranks #32
California State University-Los Angeles lands at #32 with a 79/100 composite, led by value per dollar (86/100) and pulled down by academic quality (55/100). Graduates earn a median $59,211 a decade after enrolling, 8% above this list's average, and net price runs $3,967 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list.
Pillar breakdown
Why it ranks #33
Portland State University lands at #33 with a 79/100 composite, led by social mobility (83/100) and pulled down by academic quality (52/100). Graduates earn a median $57,906 a decade after enrolling, 6% above this list's average, and net price runs $9,552 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list.
Pillar breakdown
Atlanta, GA · 14% accepted · $12,116 net
Why it ranks #34
Georgia Institute of Technology-Main Campus lands at #34 with a 79/100 composite, led by academic quality (87/100) and pulled down by value per dollar (74/100). Graduates earn a median $102,772 a decade after enrolling, 88% above this list's average, and net price runs $12,116 a year, above the field. Academics score well here, yet mobility (35%) and value (20%) carry the most weight, so outcome-per-dollar sets the final position.
Pillar breakdown
Why it ranks #35
California State University-Fullerton lands at #35 with a 79/100 composite, led by value per dollar (83/100) and pulled down by social mobility (64/100). Graduates earn a median $62,951 a decade after enrolling, 15% above this list's average, and net price runs $6,555 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list.
Pillar breakdown
Why it ranks #36
Fayetteville State University lands at #36 with a 79/100 composite, led by social mobility (79/100) and pulled down by economic outcomes (56/100). Graduates earn a median $40,144 a decade after enrolling, 27% below this list's average, and net price runs $7,892 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
San Bernardino, CA · 94% accepted · $4,564 net
Why it ranks #37
California State University-San Bernardino lands at #37 with a 79/100 composite, led by value per dollar (83/100) and pulled down by academic quality (61/100). Graduates earn a median $59,977 a decade after enrolling, 10% above this list's average, and net price runs $4,564 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list.
Pillar breakdown
Why it ranks #38
University of West Florida lands at #38 with a 79/100 composite, led by social mobility (81/100) and pulled down by economic outcomes (65/100). Graduates earn a median $49,137 a decade after enrolling, 10% below this list's average, and net price runs $9,364 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #39
College of Staten Island CUNY lands at #39 with a 79/100 composite, led by value per dollar (85/100) and pulled down by academic quality (53/100). Graduates earn a median $53,501 a decade after enrolling, 2% below this list's average, and net price runs $5,579 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #40
Rhode Island College lands at #40 with a 79/100 composite, led by social mobility (83/100) and pulled down by economic outcomes (67/100). Graduates earn a median $56,318 a decade after enrolling, 3% above this list's average, and net price runs $9,478 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list.
Pillar breakdown
Why it ranks #41
Murray State University lands at #41 with a 79/100 composite, led by social mobility (82/100) and pulled down by economic outcomes (62/100). Graduates earn a median $44,737 a decade after enrolling, 18% below this list's average, and net price runs $9,096 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #42
Lamar University lands at #42 with a 79/100 composite, led by social mobility (82/100) and pulled down by academic quality (60/100). Graduates earn a median $49,652 a decade after enrolling, 9% below this list's average, and net price runs $9,366 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Edinburg, TX · 94% accepted · $4,831 net
Why it ranks #43
The University of Texas Rio Grande Valley lands at #43 with a 78/100 composite, led by value per dollar (83/100) and pulled down by social mobility (57/100). Graduates earn a median $49,620 a decade after enrolling, 9% below this list's average, and net price runs $4,831 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #44
California State University-Stanislaus lands at #44 with a 78/100 composite, led by value per dollar (83/100) and pulled down by social mobility (65/100). Graduates earn a median $63,188 a decade after enrolling, 16% above this list's average, and net price runs $6,067 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list.
Pillar breakdown
Why it ranks #45
University of Georgia lands at #45 with a 78/100 composite, led by social mobility (80/100) and pulled down by value per dollar (73/100). Graduates earn a median $68,726 a decade after enrolling, 26% above this list's average, and net price runs $13,936 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list.
Pillar breakdown
Why it ranks #46
Kentucky State University lands at #46 with a 78/100 composite, led by social mobility (84/100) and pulled down by academic quality (47/100). Graduates earn a median $36,382 a decade after enrolling, 33% below this list's average, and net price runs $8,040 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #47
Gordon State College lands at #47 with a 78/100 composite, led by social mobility (79/100) and pulled down by academic quality (41/100). Graduates earn a median $37,871 a decade after enrolling, 31% below this list's average, and net price runs $8,105 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Brooklyn, NY · 80% accepted · $5,127 net
Why it ranks #48
CUNY New York City College of Technology lands at #48 with a 78/100 composite, led by value per dollar (88/100) and pulled down by academic quality (45/100). Graduates earn a median $49,365 a decade after enrolling, 10% below this list's average, and net price runs $5,127 a year, well under the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #49
Abraham Baldwin Agricultural College lands at #49 with a 78/100 composite, led by value per dollar (79/100) and pulled down by academic quality (54/100). Graduates earn a median $34,996 a decade after enrolling, 36% below this list's average, and net price runs $6,842 a year. Because the methodology weights social mobility (35%) and value (20%) above prestige, that low cost is what carries it up the list, even with below-average salaries.
Pillar breakdown
Why it ranks #50
Clayton State University lands at #50 with a 78/100 composite, led by social mobility (79/100) and pulled down by academic quality (58/100). Graduates earn a median $49,179 a decade after enrolling, 10% below this list's average, and net price runs $8,365 a year, above the field. Because the methodology weights social mobility (35%) and value (20%) above prestige, that mobility is what carries it up the list, even with below-average salaries.
Pillar breakdown
Cut it by what you care about
The same 50 schools, re-ranked by the outcome that matters to you.
Where the programs — and the jobs are
Top states on this list
Where these graduates work
Graduates of these programs most often become Marketing Managers and related roles — a field with $156,580 median pay and 8% projected growth.
See the Marketing Manager career guide →When considering a degree in marketing, affordability is often top of mind. The schools on this list balance low net prices with solid program offerings, making them appealing options for students looking to enter the business world without accumulating crippling debt. For many, college is a significant investment, and finding a path that maximizes value is essential.
What sets these colleges apart is their performance in key areas: earnings potential, graduation rates, debt levels, and overall student mobility. The institutions listed below have been selected based on their affordability and the concentration of programs in Business and Marketing. As you review the rankings, pay attention to both the net price of attendance and the average earnings of graduates, as these figures paint a clearer picture of the return on investment.
Take CUNY Bernard M Baruch College and CUNY Brooklyn College, for example. Baruch graduates earn an average of $75,971, significantly higher than Brooklyn's $60,752. However, both schools have comparable debt levels. Baruch's lower graduation rate of 72% compared to Brooklyn's 55% raises questions about student success and support. This contrast illustrates how outcomes can vary greatly even among affordable options, which is crucial for prospective students to consider.
The story behind the ranking
A ranking gives you an order; these charts give you the shape. They show how this group of schools spreads across the four things that decide whether a degree pays off — what graduates earn, whether they finish, how far they move up, and what it costs. Look for the standouts, the outliers, and the trade-offs the list alone can't show.
Earnings Outcomes
What graduates earn 10 years after enrolling. Data from College Scorecard.
Distribution of Median Earnings
Earnings vs. Net Price
Top-left = best value. Top-ranked schools are highlighted.
Completion & Access
Graduation rates and who gets in. Data from College Scorecard & IPEDS.
Graduation Rates
Pell Grant Rate vs. Graduation Rate
Right = more low-income students. Higher = more graduate.
What the Mobility Data Says
The backbone of this ranking is social-mobility data from Raj Chetty's Mobility Report Card, which draws on more than 30 million tax records. A school's mobility rate is the share of its students who move from the bottom income quintile to the top. Among the 37 schools on this list with available data, that rate averages 3.2%. CUNY Bernard M Baruch College leads the group at 12.9%, with CUNY Lehman College (10.2%) and CUNY Brooklyn College (8.1%) close behind.
Who gets in matters as much as what happens after. Across these schools, an average of 14.6% of students start in the bottom income quintile. CUNY Lehman College leads at 36.7%, which signals an admissions door that is actually open to low-income students. Schools that pair high access with high mobility are the ones driving generational change.
Once low-income students enroll, their odds of reaching the top income quintile average 23.3% across this list. Georgia Institute of Technology-Main Campus posts the highest success rate at 57.5%. Access without completion and career momentum is an incomplete picture, and this is the number that completes it.
Social capital, measured by economic connectedness, captures the degree of cross-class friendship on campus, another dimension Opportunity Insights ties to long-run outcomes. Across these schools it averages 1.44 against a national benchmark of 1.0. CUNY Queens College reaches 1.82, the highest on the list.
Mobility, access, and social-capital figures from Raj Chetty's Mobility Report Card & the Opportunity Insights Social Capital Atlas.
Cost & Debt
What families actually pay and what students owe. Data from College Scorecard.
Median Debt at Graduation
Where These Schools Are Located
CUNY Bernard M Baruch College stands out with its impressive average earnings of $75,971, which is $15,219 more than CUNY Lehman College's $58,013. This discrepancy highlights the importance of considering potential income when choosing a program. Despite the higher earnings, Baruch's graduation rate of 72% indicates that some students may struggle to complete their degree, while Lehman has a slightly lower net price, making it a more affordable choice overall.
As you sort through the 50 schools on this list, think about your priorities. Are you willing to pay a slightly higher net price for potentially higher earnings, or is minimizing debt more important to you? Consider factors like location, campus culture, and specific program strengths that can impact your experience and outcomes. This is about finding the right fit for your unique situation.
Looking at the bigger picture, the data reflects a crucial reality: education can significantly influence long-term financial stability. One family's decision to invest in a marketing degree at an affordable college could lead to greater opportunities and earnings, ultimately shaping their path to a stable life. Balancing cost with quality and potential outcomes is essential as we navigate these choices.
Data Sources
U.S. Dept of Education College Scorecard
Opportunity Insights Mobility Report Card
Social Capital Atlas
Times Higher Education World Rankings
NCES IPEDS
Frequently Asked Questions
Most Affordable Colleges for Marketing: Your Questions, Answered
What is the #1 school in the Most Affordable Colleges for Marketing ranking? +
CUNY Bernard M Baruch College in New York, NY ranks #1 in our 2026 Most Affordable Colleges for Marketing ranking. It earns the top spot on the strength of a median $75,971 in graduate earnings ten years after enrollment and a 72% graduation rate. Our score is built entirely from federal data on graduation rates, graduate earnings, debt, and social mobility. Reputation surveys play no part.
Which school has the highest graduate earnings? +
Georgia Institute of Technology-Main Campus posts the highest median earnings on this list: $102,772 ten years after enrollment, well above the $54,633 average across the 50 ranked schools with earnings data. Earnings that outpace cost are what separate a degree that pays off from one that does not.
Which school offers the best value? +
On a pure return-on-cost basis, CUNY Bernard M Baruch College leads: graduates earn a median $75,971 against net price of about $3,033 a year, the strongest earnings-to-cost ratio in the ranking. Applicants should weigh that payback against sticker price rather than prestige.
Which school has the highest graduation rate? +
Georgia Institute of Technology-Main Campus has the highest graduation rate in this ranking at 93%, compared with a 54% average across the list. Completion matters because the students who finish are the ones who actually capture the earnings and mobility gains a degree promises.
How much does it cost to attend these schools? +
The average net price, meaning what students actually pay after grants and scholarships, is about $7,240 a year across the 50 ranked schools with cost data. CUNY Hunter College is among the most affordable at roughly $2,984. Net price is a far better guide to affordability than the published sticker price.
How is the Most Affordable Colleges for Marketing ranking calculated? +
We score every school on a four-pillar algorithm: economic outcomes (graduate earnings and debt), social mobility (Raj Chetty's Mobility Report Card, built on more than 30 million anonymized tax records), academic quality (graduation and retention), and value (net price and loan burden). Social mobility carries the heaviest weight, so schools that lift low-income students into higher earnings rank above those that simply admit wealthy students. Every input comes from federal data, and schools that withhold their numbers are scored lower for it.
How many schools are ranked and where does the data come from? +
This ranking evaluates 50 institutions using the U.S. Department of Education's College Scorecard, the Opportunity Insights Mobility Report Card and Social Capital Atlas, Times Higher Education, and NCES IPEDS. There are no opinion surveys or paid placements. The order is determined by the data alone and refreshed as new federal figures are released.
Sources & Citations
Chetty, R., Friedman, J., Saez, E., Turner, N., & Yagan, D. (2017). Mobility Report Cards: The Role of Colleges in Intergenerational Mobility. NBER Working Paper No. 23618. →
U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics. →
National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS). →
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