Rankings / Value

Most Affordable Colleges for Marketing

By David Krug, Co-Founder, CollegeRanker · Updated 2026-05-31 · 50 schools · Agent Insights

Schools Analyzed

$54,723

Avg. Earnings (10yr)

54%

Avg. Graduation Rate

$7,289

Avg. Net Price

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When considering a degree in marketing, affordability is often top of mind. The schools on this list balance low net prices with solid program offerings, making them appealing options for students looking to enter the business world without accumulating crippling debt. For many, college is a significant investment, and finding a path that maximizes value is essential.

What sets these colleges apart is their performance in key areas: earnings potential, graduation rates, debt levels, and overall student mobility. The institutions listed below have been selected based on their affordability and the concentration of programs in Business and Marketing. As you review the rankings, pay attention to both the net price of attendance and the average earnings of graduates, as these figures paint a clearer picture of the return on investment.

Take CUNY Bernard M Baruch College and CUNY Brooklyn College, for example. Baruch graduates earn an average of $75,971, significantly higher than Brooklyn's $60,752. However, both schools have comparable debt levels. Baruch's lower graduation rate of 72% compared to Brooklyn's 55% raises questions about student success and support. This contrast illustrates how outcomes can vary greatly even among affordable options, which is crucial for prospective students to consider.

Key Findings

CUNY Bernard M Baruch College graduates earn an average of $75,971, the highest on this list.

CUNY Brooklyn College has a lower graduation rate of 55%, despite a similar debt level to Baruch.

The average earnings across these schools is $54,271, showing strong potential for marketing graduates.

CUNY Lehman College's net price of $3,148 is one of the lowest, making it a budget-friendly option.

Quick Numbers

Schools ranked 50

Avg. earnings at 10yr $54,723

Avg. graduation rate 54%

Avg. net price $7,289

Avg. median debt $16,096

How We Ranked

Ranked by affordability with program concentration in Business & Marketing

Read our full methodology →

Earnings vs. Cost

Each dot is a ranked school. Up = higher earnings. Right = higher cost. Top-left is the best value.

Graduation Rates

Longer bars = higher graduation rate.

Top 3

CUNY Bernard M Baruch College

New York, NY

Graduation72%

Earnings$75,971

Net Price$3,033

View full profile →

CUNY Brooklyn College

Brooklyn, NY

Graduation55%

Earnings$60,752

Net Price$3,103

View full profile →

CUNY Lehman College

Bronx, NY

Graduation50%

Earnings$58,013

Net Price$3,148

View full profile →

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Full Rankings

CUNY Bernard M Baruch College

New York, NY · 16,154 students · Public

With a robust student body of over 16,000, CUNY Bernard M. Baruch College is a hub for diverse perspectives and academic growth in New York City. The college's strong graduation rate of 72% and a notable median earnings figure of $75,971 after ten years suggest that students here are equipped for success in the workforce.

48% accepted 72% graduate $75,971 earnings

CUNY Brooklyn College

Brooklyn, NY · 10,543 students · Public

CUNY Brooklyn College, nestled in the vibrant borough of Brooklyn, enrolls over 10,500 students, fostering a rich community of learners. With a graduation rate of 55% and median earnings of $60,752 after ten years, the college shapes graduates who find their footing in a range of fields, although there is room for improvement in completion rates.

58% accepted 55% graduate $60,752 earnings

CUNY Lehman College

Bronx, NY · 10,696 students · Public

CUNY Lehman College, located in the Bronx, serves over 10,000 students and emphasizes access to education for a diverse population. With a graduation rate of 50% and median earnings of $58,013 after ten years, Lehman plays an essential role in helping students navigate their career paths, even if the graduation numbers show there’s more work to be done.

57% accepted 50% graduate $58,013 earnings

CUNY Hunter College

New York, NY · 16,289 students · Public

CUNY Hunter College is located in Manhattan, offering students not just an education but a vibrant urban experience. With 16,289 students and a graduation rate of 59%, it caters to a wide range of academic interests and backgrounds, creating a dynamic learning environment that many find invigorating.

54% accepted 59% graduate $63,163 earnings

CUNY Queens College

Queens, NY · 12,550 students · Public

With a diverse student body of 12,550, CUNY Queens College is right in the heart of Queens, New York, an area known for its vibrant culture and community. The college’s graduation rate of 56% suggests that while some students face challenges, many are finding their path to success in a supportive environment that values education and inclusivity.

64% accepted 56% graduate $62,763 earnings

University of Florida

Gainesville, FL · 35,629 students · Public

Home to over 35,600 students, the University of Florida in Gainesville boasts an impressive graduation rate of 91%, reflecting its commitment to student success. The university's large campus offers a wealth of resources and opportunities, attracting students who thrive in an active, research-oriented environment.

24% accepted 91% graduate $71,588 earnings

University's full profile

CUNY York College

Jamaica, NY · 4,345 students · Public

At CUNY York College, located in Jamaica, New York, the focus is on accessibility and diversity within a smaller college environment of 4,345 students. While the graduation rate is lower at 31%, the median earnings of $56,945 at the 10-year mark show that students who complete their degrees can find rewarding careers, particularly in fields that resonate with the local community.

64% accepted 31% graduate $56,945 earnings

University of Florida-Online

Gainesville, FL · 4,627 students · Public

University of Florida-Online presents a unique opportunity for those looking to balance education and life. With a graduation rate of 81%, this program yields impressive outcomes, as evidenced by a median earning of $71,588 after ten years, equipping students for professional success in various industries.

61% accepted 81% graduate $71,588 earnings

University's full profile

Florida International University

Miami, FL · 39,508 students · Public

Florida International University in Miami is home to a dynamic student body of over 39,000. With a strong graduation rate of 74%, it’s clear that many students find the support they need to succeed and earn their degrees.

55% accepted 74% graduate $60,249 earnings

Florida's full profile

#10

CUNY Medgar Evers College

Brooklyn, NY · 3,233 students · Public

CUNY Medgar Evers College in Brooklyn is an option worth considering for students who want to be part of a diverse urban campus. With an acceptance rate of 86%, it attracts a wide array of students, although the graduation rate sits at just 21%, suggesting some challenges in student completion that the college is working to address.

86% accepted 21% graduate $46,498 earnings

Florida Atlantic University

Boca Raton, FL · 23,757 students · Public

With nearly 24,000 students in a vibrant coastal city, Florida Atlantic University creates an inviting atmosphere that blends education with life in the sun. The school has a graduation rate of 63%, suggesting that many students find a path to success here and complete their degrees.

66% accepted 63% graduate $56,746 earnings

Florida's full profile

#12

University of Science and Arts of Oklahoma

Chickasha, OK · 941 students · Public

With a small student body of just 941, the University of Science and Arts of Oklahoma offers a unique, intimate educational experience. This setting can foster strong relationships between students and faculty, which is beneficial for personalized learning and academic growth.

66% accepted 41% graduate $41,913 earnings

University's full profile

#13

Southeastern Oklahoma State University

Durant, OK · 3,018 students · Public

With a graduation rate of just 32%, Southeastern Oklahoma State University presents a unique challenge for students looking to complete their degree. However, the potential for financial success is evident with median earnings of $45,079 ten years after graduation, suggesting that those who do graduate can find solid job opportunities in their fields.

76% accepted 32% graduate $45,079 earnings

Southeastern's full profile

#14

Texas A & M International University

Laredo, TX · 6,667 students · Public

With a student body of 6,667, Texas A&M International University is situated in Laredo, Texas, and plays a vital role in the local community. The university's median earnings at 10 years post-graduation stand at $48,386, hinting at the potential for solid job opportunities for graduates, especially in a region where the economy is diversifying.

44% accepted 48% graduate $48,386 earnings

CUNY City College

New York, NY · 12,505 students · Public

CUNY City College stands as a beacon of opportunity in New York City, hosting over 12,500 students and a diverse array of programs. With a graduation rate of 56%, the college offers students a chance to thrive academically and financially, as evidenced by median earnings of $66,039 a decade after graduation.

60% accepted 56% graduate $66,039 earnings

Northern Kentucky University

Highland Heights, KY · 8,246 students · Public

With a comfortable student population of over 8,200, Northern Kentucky University fosters a sense of community while offering a range of programs. The university's location in Highland Heights provides a blend of suburban and urban experiences, making it appealing for students looking for both quiet study spaces and vibrant city life.

68% accepted 50% graduate $50,220 earnings

Northern's full profile

#17

Indiana University-Kokomo

Kokomo, IN · 2,352 students · Public

With a smaller student population of 2,352, Indiana University-Kokomo offers a more intimate college experience, which can be ideal for students seeking personalized attention. However, the graduation rate of 45% highlights that some students may struggle to complete their degrees, suggesting a need for stronger support systems to help them succeed.

86% accepted 45% graduate $49,917 earnings

Indiana's full profile

#18

University of South Florida

Tampa, FL · 37,207 students · Public

The University of South Florida in Tampa is a vibrant hub for over 37,000 students, combining a diverse community with strong academic programs. With a graduation rate of 76%, students here benefit from a supportive environment that promotes success and offers a range of resources to help them thrive.

43% accepted 76% graduate $57,743 earnings

University's full profile

#19

Berea College

Berea, KY · 1,513 students · Private nonprofit

Berea College in Kentucky is unique, being a private nonprofit institution that enrolls just 1,513 students and emphasizes affordability and access. With a graduation rate of 60%, it stands out for its commitment to providing a quality education without the hefty price tag, as all students receive financial aid that keeps the net price at $6,106.

19% accepted 60% graduate $43,150 earnings

Dalton State College

Dalton, GA · 4,553 students · Public

Dalton State College serves a diverse student body in Georgia and has an acceptance rate of 100%, recognizing the potential in every applicant. Although the graduation rate is lower at 28%, the college fosters an environment that encourages personal growth and development, which can lead to median earnings of $40,251 ten years post-graduation, showing that dedication can lead to success regardless of when you finish your degree.

28% graduate $40,251 earnings

Dalton's full profile

#21

Ferris State University

Big Rapids, MI · 8,106 students · Public

91% accepted 47% graduate $54,735 earnings

Ferris's full profile

#22

University of Puerto Rico-Aguadilla

Aguadilla, PR · 1,883 students · Public

Nestled in Aguadilla, the University of Puerto Rico-Aguadilla offers a close-knit community atmosphere with a smaller enrollment of 1,883 students. While the graduation rate is 47%, the university strives to support its students, with an impressive 83% of them receiving Pell Grants, showing its commitment to accessibility and helping those in need.

81% accepted 47% graduate $27,997 earnings

University's full profile

#23

Oakland University

Rochester Hills, MI · 12,351 students · Public

88% accepted 57% graduate $58,612 earnings

Oakland's full profile

#24

Elizabeth City State University

Elizabeth City, NC · 1,975 students · Public

64% accepted 46% graduate $40,026 earnings

Elizabeth's full profile

#25

Christian Brothers University

Memphis, TN · 905 students · Private nonprofit

Nestled in Memphis, Tennessee, Christian Brothers University is a small, private nonprofit institution with about 905 students. This close community fosters meaningful connections and mentorship opportunities, which can be crucial for personal and professional growth. With a graduation rate of 55%, students often find the support they need to navigate their academic journey successfully.

87% accepted 55% graduate $57,478 earnings

Christian's full profile

#26

Marshall University

Huntington, WV · 7,266 students · Public

96% accepted 50% graduate $46,354 earnings

Marshall's full profile

#27

University of Virginia's College at Wise

Wise, VA · 1,101 students · Public

29% accepted 48% graduate $45,325 earnings

University's full profile

#28

University of North Florida

Jacksonville, FL · 13,359 students · Public

Located in Jacksonville, the University of North Florida serves over 13,000 students and is known for its diverse academic options. The campus is designed to promote collaboration and engagement, helping students connect both inside and outside the classroom, which can lead to a fulfilling college experience.

53% accepted 69% graduate $56,343 earnings

University's full profile

#29

University of Central Florida

Orlando, FL · 59,146 students · Public

With a sprawling campus in Orlando, the University of Central Florida serves over 59,000 students, making it one of the largest universities in the nation. A graduation rate of 77% reflects the university's commitment to helping students succeed, and its diverse offerings mean students can explore various paths, from engineering to liberal arts.

40% accepted 77% graduate $58,308 earnings

University's full profile

#30

Florida State University

Tallahassee, FL · 32,212 students · Public

Florida State University in Tallahassee is an appealing choice for students, with an impressive graduation rate of 84%. This strong performance reflects a commitment to supporting students as they pursue their academic goals in a lively and engaging campus environment.

24% accepted 84% graduate $61,675 earnings

Florida's full profile

#31

University of North Carolina at Chapel Hill

Chapel Hill, NC · 20,752 students · Public

15% accepted 92% graduate $72,200 earnings

University's full profile

#32

Fayetteville State University

Fayetteville, NC · 5,762 students · Public

82% accepted 37% graduate $40,144 earnings

Fayetteville's full profile

#33

California State University-Los Angeles

Los Angeles, CA · 19,562 students · Public

With a robust acceptance rate of 91%, California State University-Los Angeles welcomes a diverse student body and offers a vibrant urban campus experience in Los Angeles. The university's focus on accessibility is evident, with 66% of its students receiving Pell Grants, reflecting its commitment to supporting those from lower-income backgrounds.

91% accepted 53% graduate $59,211 earnings

California's full profile

#34

Portland State University

Portland, OR · 13,182 students · Public

91% accepted 53% graduate $57,906 earnings

Portland's full profile

#35

Rhode Island College

Providence, RI · 5,049 students · Public

92% accepted 47% graduate $56,318 earnings

Georgia Institute of Technology-Main Campus

Atlanta, GA · 18,785 students · Public

The Georgia Institute of Technology in Atlanta is a hub for innovation and research, serving around 18,785 students. With an impressive graduation rate of 93%, it attracts high-achieving students who are eager to delve into challenging fields like engineering and computer science. The vibrant campus life and strong industry connections further enhance its appeal for prospective students.

14% accepted 93% graduate $102,772 earnings

Georgia's full profile

#37

California State University-Fullerton

Fullerton, CA · 38,546 students · Public

California State University-Fullerton is located in a thriving city that offers a dynamic environment for students. With a graduation rate of 70% and a large student body of 38,546, it emphasizes both student success and diversity, catering to a wide range of backgrounds, including 48% of students who are Pell Grant recipients.

91% accepted 70% graduate $62,951 earnings

California's full profile

#38

College of Staten Island CUNY

Staten Island, NY · 9,657 students · Public

With a diverse student body of nearly 10,000, the College of Staten Island CUNY is an accessible option for many aspiring students. Its 92% acceptance rate suggests a welcoming environment, where students can focus on their education and personal growth rather than just meeting rigid admission criteria.

92% accepted 33% graduate $53,501 earnings

College's full profile

#39

California State University-San Bernardino

San Bernardino, CA · 15,023 students · Public

California State University-San Bernardino serves over 15,000 students in a vibrant, multicultural setting. With a strong 94% acceptance rate, it offers a welcoming atmosphere for students from various backgrounds who are eager to pursue higher education.

94% accepted 55% graduate $59,977 earnings

California's full profile

#40

Clayton State University

Morrow, GA · 4,348 students · Public

68% accepted 38% graduate $49,179 earnings

Clayton's full profile

#41

Murray State University

Murray, KY · 6,688 students · Public

86% accepted 60% graduate $44,737 earnings

Murray's full profile

#42

University of West Florida

Pensacola, FL · 9,330 students · Public

58% accepted 60% graduate $49,137 earnings

University's full profile

#43

Lamar University

Beaumont, TX · 8,150 students · Public

86% accepted 37% graduate $49,652 earnings

The University of Texas Rio Grande Valley

Edinburg, TX · 28,666 students · Public

The University of Texas Rio Grande Valley offers a welcoming environment for students, with a strong acceptance rate of 94%. This university serves a large student population of 28,666 and emphasizes inclusion, as evidenced by the 65% of students who receive Pell Grants, highlighting its dedication to making education accessible for everyone.

94% accepted 50% graduate $49,620 earnings

University of Georgia

Athens, GA · 32,137 students · Public

38% accepted 89% graduate $68,726 earnings

University's full profile

#46

Northwestern Oklahoma State University

Alva, OK · 1,498 students · Public

65% accepted 33% graduate $44,358 earnings

Northwestern's full profile

#47

Abraham Baldwin Agricultural College

Tifton, GA · 3,208 students · Public

76% accepted 33% graduate $34,996 earnings

Abraham's full profile

#48

California State University-Stanislaus

Turlock, CA · 8,385 students · Public

California State University-Stanislaus is located in Turlock, California, and serves a diverse student body of more than 8,300. The school has a graduation rate of 56%, and graduates can expect to earn a median income of $63,188 a decade after starting their studies, suggesting strong career prospects for degree holders.

98% accepted 56% graduate $63,188 earnings

California's full profile

#49

CUNY New York City College of Technology

Brooklyn, NY · 13,580 students · Public

CUNY New York City College of Technology in Brooklyn presents a unique opportunity for students in an urban environment. Despite a graduation rate of only 20%, the school provides a pathway to a median income of $49,365 after ten years, demonstrating that even non-traditional paths can lead to rewarding careers.

80% accepted 20% graduate $49,365 earnings

University of Puerto Rico-Bayamon

Bayamon, PR · 2,851 students · Public

For students considering a more affordable pathway to higher education, the University of Puerto Rico-Bayamon presents an intriguing option. The graduation rate is lower at 34%, but the university serves a significant number of Pell Grant recipients, at 87%, highlighting its commitment to making education accessible for low-income students.

35% accepted 34% graduate $34,409 earnings

University's full profile

CUNY Bernard M Baruch College stands out with its impressive average earnings of $75,971, which is $15,219 more than CUNY Lehman College's $58,013. This discrepancy highlights the importance of considering potential income when choosing a program. Despite the higher earnings, Baruch's graduation rate of 72% indicates that some students may struggle to complete their degree, while Lehman has a slightly lower net price, making it a more affordable choice overall.

As you sort through the 50 schools on this list, think about your priorities. Are you willing to pay a slightly higher net price for potentially higher earnings, or is minimizing debt more important to you? Consider factors like location, campus culture, and specific program strengths that can impact your experience and outcomes. This is about finding the right fit for your unique situation.

Looking at the bigger picture, the data reflects a crucial reality: education can significantly influence long-term financial stability. One family's decision to invest in a marketing degree at an affordable college could lead to greater opportunities and earnings, ultimately shaping their path to a stable life. Balancing cost with quality and potential outcomes is essential as we navigate these choices.

Data Sources

U.S. Dept of Education College Scorecard

Opportunity Insights Mobility Report Card

Social Capital Atlas

Times Higher Education World Rankings

NCES IPEDS

Sources & Citations

[1]

Chetty, R., Friedman, J., Saez, E., Turner, N., & Yagan, D. (2017). Mobility Report Cards: The Role of Colleges in Intergenerational Mobility. NBER Working Paper No. 23618. →

[2]

U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics. →

[3]

National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS). →

David Krug

Co-Founder, CollegeRanker

David Krug is the co-founder of CollegeRanker and a data systems architect focused on making institutional research accessible to families. He builds the data pipelines and ranking algorithms that power CollegeRanker, drawing from federal datasets and Raj Chetty's Opportunity Insights research to measure what traditional rankings ignore: whether a college actually changes a family's economic trajectory.

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