Rankings / Bachelors

Best Bachelor's in Marketing

By David Krug, Co-Founder, CollegeRanker · Updated 2026-05-31 · 50 schools · Agent Insights

Schools Analyzed

$80,266

Avg. Earnings (10yr)

81%

Avg. Graduation Rate

$22,564

Avg. Net Price

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Choosing the right bachelor's program in marketing can significantly impact your career trajectory. With an average earning potential of $81,165 among the top programs, students are looking for a solid return on their investment in education. These schools not only emphasize marketing coursework but also prioritize outcomes that matter in today’s job market.

The best marketing programs on this list stand out due to their strong graduation rates, earnings potential, and manageable debt levels. For instance, schools like Babson College and Washington and Lee University excel in preparing students for high-paying roles while maintaining impressive completion rates. Understanding how each school performs in these areas will help you make an informed choice.

Consider CUNY Bernard M Baruch College and the University of Notre Dame. While Baruch has a lower net price of $3,033 and a solid graduation rate of 72%, Notre Dame offers significantly higher average earnings at $99,980 and a graduation rate of 96%. This contrast highlights the tradeoffs between cost and potential income, a crucial factor in your decision-making process.

Key Findings

Graduates of Babson College earn an average of $123,938, making it the top earner on this list.

CUNY Bernard M Baruch College has one of the lowest net prices at $3,033, appealing for budget-conscious students.

The average graduation rate across these top 50 schools is 82%, indicating strong program support.

Washington and Lee University boasts a remarkable 94% graduation rate, emphasizing its commitment to student success.

Quick Numbers

Schools ranked 50

Avg. earnings at 10yr $80,266

Avg. graduation rate 81%

Avg. net price $22,564

Avg. median debt $19,206

How We Ranked

Bachelor's programs ranked by outcomes, mobility, and program concentration in Business & Marketing

Read our full methodology →

Earnings vs. Cost

Each dot is a ranked school. Up = higher earnings. Right = higher cost. Top-left is the best value.

Graduation Rates

Longer bars = higher graduation rate.

Top 3

CUNY Bernard M Baruch College

New York, NY

Graduation72%

Earnings$75,971

Net Price$3,033

View full profile →

Washington and Lee University

Lexington, VA

Graduation94%

Earnings$94,810

Net Price$23,781

View full profile →

Babson College

Wellesley, MA

Graduation93%

Earnings$123,938

Net Price$40,514

View full profile →

Featured Programs From Accredited Schools

Accredited schools accepting applicants in this field.

Full Rankings

CUNY Bernard M Baruch College

New York, NY · 16,154 students · Public

The Marketing bachelor's program at CUNY Bernard M. Baruch College is ideal for students seeking a practical approach to business and advertising in the bustling heart of New York City. Students can expect to engage in real-world projects, learning to navigate the complexities of consumer behavior and digital marketing strategies that are essential in today’s marketplace.

48% accepted 72% graduate $75,971 earnings

Washington and Lee University

Lexington, VA · 1,881 students · Private nonprofit

At Washington and Lee University, the Marketing bachelor's program attracts students who are passionate about strategic thinking and effective communication in a close-knit, supportive environment. Here, students dive deep into the principles of marketing and brand development, preparing for careers where creativity meets analysis, often working on projects that involve real clients and challenges.

14% accepted 94% graduate $94,810 earnings

Washington's full profile

Babson College

Wellesley, MA · 2,728 students · Private nonprofit

Babson College’s Marketing bachelor's program is designed for entrepreneurial-minded students eager to understand the intersection of business and creativity. The curriculum encourages innovation and critical thinking, preparing students to tackle marketing challenges in a rapidly changing environment, often collaborating on projects that stimulate real-world problem-solving.

17% accepted 93% graduate $123,938 earnings

Babson's full profile

CUNY Brooklyn College

Brooklyn, NY · 10,543 students · Public

The Marketing bachelor's program at CUNY Brooklyn College caters to students who are creative, analytical, and ready to explore the dynamic world of consumer behavior. Here, students dive into essential marketing principles while studying in a diverse urban setting that mirrors the complexities of real-world markets. This program is ideal for those looking to understand marketing from a cultural and practical perspective, preparing them for various roles in the industry.

58% accepted 55% graduate $60,752 earnings

Cornell University

Ithaca, NY · 15,995 students · Private nonprofit

Cornell University's Marketing bachelor's program is ideal for students who thrive in a collaborative environment and are eager to blend creativity with data-driven strategies. Here, you'll focus on understanding consumer behavior, brand management, and digital marketing, all while learning from a diverse group of peers and faculty who value inclusivity and innovation in business education.

9% accepted 95% graduate $104,043 earnings

Cornell's full profile

Emory University

Atlanta, GA · 7,298 students · Private nonprofit

At Emory University, the Marketing bachelor's program attracts students who are passionate about leveraging marketing to create impactful business solutions. The curriculum emphasizes real-world applications and encourages you to think critically about market trends, making it a great fit for those who enjoy blending analytical skills with creative thinking.

11% accepted 91% graduate $80,137 earnings

University of Georgia

Athens, GA · 32,137 students · Public

The Marketing bachelor's program at the University of Georgia is perfect for students who are eager to dive into the dynamic world of marketing within a vibrant, team-oriented setting. You’ll engage with hands-on projects and case studies that reflect real-world challenges, preparing you to adapt to various roles in the marketing field, from digital branding to consumer insights.

38% accepted 89% graduate $68,726 earnings

University's full profile

University of Notre Dame

Notre Dame, IN · 8,818 students · Private nonprofit

The Marketing bachelor's program at the University of Notre Dame is tailored for students who want to blend analytical skills with creative marketing strategies. Students learn in an enriching environment that emphasizes ethical leadership and innovation, gearing them toward impactful roles in various industries, from retail to technology.

11% accepted 96% graduate $99,980 earnings

University's full profile

Bentley University

Waltham, MA · 4,474 students · Private nonprofit

Bentley University’s Marketing bachelor’s program is designed for students eager to dive into the intersection of creativity and analytics. Here, you’ll learn to craft compelling campaigns while analyzing consumer behavior, making it a great fit for those who thrive in dynamic environments and enjoy solving real-world business challenges. The curriculum is tailored to give you both theoretical insights and practical skills, preparing you for a variety of roles in this fast-paced field.

45% accepted 88% graduate $120,959 earnings

Bentley's full profile

#10

University of Richmond

University of Richmond, VA · 2,980 students · Private nonprofit

The Marketing bachelor's program at the University of Richmond is tailored for students who want to blend analytical skills with creativity. This program emphasizes real-world applications, enabling students to work on projects that reflect current market trends, a great fit for those looking to innovate in the marketing space and build a solid foundation for their careers.

22% accepted 86% graduate $76,178 earnings

University's full profile

#11

San Jose State University

San Jose, CA · 27,601 students · Public

At San Jose State University, the Marketing bachelor's program is tailored for students eager to dive into the fast-paced world of digital marketing and brand management. This program caters to those interested in blending creativity and technology, helping students develop the skills needed to succeed in a competitive job market. Collaboration with local businesses offers practical experience, making it a great choice for hands-on learners.

85% accepted 67% graduate $78,988 earnings

Saint Johns University

Collegeville, MN · 1,395 students · Private nonprofit

91% accepted 76% graduate $76,786 earnings

Boston College

Chestnut Hill, MA · 10,085 students · Private nonprofit

At Boston College, the Marketing bachelor's program attracts students who are not only business-minded but also passionate about societal impact. This program emphasizes critical thinking and strategic decision-making, preparing students to navigate the complexities of modern marketing. With a strong focus on ethics and leadership, students are encouraged to develop authentic brand strategies that resonate in today’s marketplace.

16% accepted 91% graduate $103,937 earnings

Boston's full profile

#14

University of Southern California

Los Angeles, CA · 20,443 students · Private nonprofit

The Marketing bachelor's program at the University of Southern California is designed for students who are passionate about brand storytelling and consumer behavior. Here, students dive into a vibrant curriculum that connects marketing principles with real-world applications, preparing them for dynamic careers in various industries from entertainment to tech. It's a place where creativity meets strategic thinking, and students learn how to leverage insights to drive marketing success.

10% accepted 92% graduate $92,498 earnings

University's full profile

#15

Lehigh University

Bethlehem, PA · 5,898 students · Private nonprofit

At Lehigh University, the Marketing bachelor's program caters to students who are not only passionate about marketing but also excited to engage with a diverse range of business disciplines. This program encourages innovative thinking and strategic problem-solving, equipping you with the tools to tackle contemporary marketing challenges. It’s ideal for those who want to blend creativity with analytical skills while preparing for various roles in a competitive marketplace.

26% accepted 89% graduate $105,584 earnings

Lehigh's full profile

#16

Trinity University

San Antonio, TX · 2,505 students · Private nonprofit

At Trinity University, the Marketing bachelor's program welcomes students who are curious about consumer dynamics and passionate about driving brand success. This program encourages you to think strategically and creatively, equipping you to navigate the complexities of the marketing landscape. Students here are often those who enjoy hands-on projects and collaborative learning experiences that prepare them for real-world challenges in marketing.

26% accepted 83% graduate $71,668 earnings

Trinity's full profile

#17

Ramapo College of New Jersey

Mahwah, NJ · 4,898 students · Public

At Ramapo College of New Jersey, the Marketing bachelor's program attracts driven individuals ready to explore the intersection of creativity and business strategy. Students engage in hands-on projects and collaborative learning experiences, honing their skills in areas like market research, advertising, and consumer engagement. This program nurtures a community of innovative thinkers who are prepared to tackle the challenges of the marketing industry.

71% accepted 71% graduate $67,541 earnings

Ramapo's full profile

#18

Santa Clara University

Santa Clara, CA · 6,552 students · Private nonprofit

Santa Clara University’s Marketing bachelor's program is designed for students who aspire to lead in the competitive business landscape. With an emphasis on ethical marketing practices and innovative strategies, students engage in rigorous coursework that prepares them for high-impact roles in diverse industries. Students thrive in a collaborative environment that fosters creativity and critical analysis, essential for successful marketing careers.

48% accepted 88% graduate $109,183 earnings

University of Florida

Gainesville, FL · 35,629 students · Public

The Marketing bachelor's program at the University of Florida is designed for innovative thinkers who are eager to delve into market research and consumer insights. Students here engage with contemporary marketing strategies in a collaborative environment, preparing them for a variety of roles in business and beyond. The program’s emphasis on real-world applications means students are well-equipped to tackle marketing challenges as they arise.

24% accepted 91% graduate $71,588 earnings

University's full profile

#20

Florida International University

Miami, FL · 39,508 students · Public

Florida International University's Marketing bachelor's program is ideal for students eager to explore the vibrant marketing scene in a culturally diverse environment. This program focuses on practical marketing skills and real-world applications, catering to those who want to launch their careers in a dynamic market. Students engage in collaborative projects that mirror industry challenges, preparing them to be competitive in various marketing roles.

55% accepted 74% graduate $60,249 earnings

Florida's full profile

#21

Loyola University Maryland

Baltimore, MD · 3,869 students · Private nonprofit

75% accepted 80% graduate $82,652 earnings

Loyola's full profile

#22

Florida State University

Tallahassee, FL · 32,212 students · Public

The Marketing bachelor's program at Florida State University attracts students who want to blend creativity with strategic thinking in a supportive academic environment. Emphasizing both theoretical knowledge and practical experience, the program prepares students for careers where they can influence consumer decisions and brand perceptions. This path is well-suited for those looking to develop their skills in communication, analytics, and digital marketing.

24% accepted 84% graduate $61,675 earnings

Florida's full profile

#23

Georgia Institute of Technology-Main Campus

Atlanta, GA · 18,785 students · Public

The Marketing bachelor's program at Georgia Tech is designed for analytical thinkers who want to dive deep into consumer behavior and market trends. Students here engage with data-driven marketing strategies, ideal for those who thrive in a tech-savvy environment and want to harness innovative tools to connect with audiences. This path prepares graduates for a variety of roles in the ever-evolving marketing landscape, combining creativity with strategic insight.

14% accepted 93% graduate $102,772 earnings

Georgia's full profile

#24

Virginia Polytechnic Institute and State University

Blacksburg, VA · 30,923 students · Public

Students pursuing a Marketing bachelor's degree at Virginia Tech will find a program that emphasizes creativity and data-driven decision-making. Those who thrive here often enjoy a blend of analytical skills and innovative thinking, preparing for roles that range from brand management to market research. The collaborative environment fosters teamwork, allowing students to connect their ideas with real-world applications.

55% accepted 86% graduate $81,698 earnings

Virginia's full profile

#25

Georgetown University

Washington, DC · 7,569 students · Private nonprofit

At Georgetown, the Marketing bachelor's program attracts students passionate about understanding market dynamics and consumer engagement in a global context. The program emphasizes ethical marketing practices and the importance of storytelling in brand development, making it a great fit for those who want to create meaningful connections through strategic communication. Students are prepared for various careers that blend analytical skills with creative marketing solutions.

13% accepted 95% graduate $103,494 earnings

Georgetown's full profile

#26

Northeastern University

Boston, MA · 17,326 students · Private nonprofit

Northeastern University’s Marketing bachelor's program is for students who want to combine theory with hands-on experience in a vibrant, urban setting. The program emphasizes experiential learning, allowing students to connect with industry leaders and apply their knowledge in real-world contexts. This prepares them for a range of careers, from digital marketing to brand management, ensuring they are ready for the fast-paced marketing landscape.

5% accepted 90% graduate $92,538 earnings

Northeastern's full profile

#27

Fort Hays State University

Hays, KS · 9,733 students · Public

90% accepted 48% graduate $48,928 earnings

University of Pennsylvania

Philadelphia, PA · 10,650 students · Private nonprofit

If you're looking for a Marketing bachelor's program that blends rigorous academics with hands-on experience, the University of Pennsylvania is for you. The program challenges students to explore various marketing disciplines, including strategic communication and market research, preparing them to tackle complex business problems with confidence and creativity.

5% accepted 97% graduate $111,371 earnings

University's full profile

#29

University of North Carolina at Chapel Hill

Chapel Hill, NC · 20,752 students · Public

The Marketing bachelor's program at the University of North Carolina at Chapel Hill is ideal for students eager to dive into the dynamic world of consumer behavior and brand strategy. Here, students not only learn the fundamentals of marketing but also engage with the vibrant community on campus, bringing real-world issues into their studies and preparing to make an impact in the field.

15% accepted 92% graduate $72,200 earnings

University's full profile

#30

Wake Forest University

Winston-Salem, NC · 5,485 students · Private nonprofit

At Wake Forest University, students pursuing a Marketing bachelor's degree engage with a curriculum that emphasizes critical thinking and creativity in a collaborative environment. This program attracts those who are not just interested in numbers but also in storytelling and the psychology behind consumer choices, making it perfect for aspiring marketers eager to make a difference in the industry.

22% accepted 90% graduate $78,158 earnings

San Diego State University

San Diego, CA · 35,377 students · Public

Students in the Marketing bachelor's program at San Diego State University will immerse themselves in an environment that prioritizes creativity and strategic thinking. The program prepares you to tackle real-world marketing challenges and explore the latest trends in digital marketing and consumer behavior. If you thrive in a fast-paced, collaborative setting and want to develop skills that are in high demand, this program could be your launching pad into the marketing world.

36% accepted 77% graduate $64,909 earnings

University of San Diego

San Diego, CA · 5,671 students · Private nonprofit

52% accepted 83% graduate $86,522 earnings

University's full profile

#33

Washington University in St Louis

St. Louis, MO · 7,857 students · Private nonprofit

Students pursuing a Marketing bachelor's degree at Washington University in St. Louis will find a curriculum that emphasizes analytical skills and creative problem-solving. This program is ideal for those who want to understand market dynamics and consumer psychology while engaging with hands-on projects that simulate real-world challenges. With a focus on both strategic thinking and innovative approaches, graduates are well-prepared to enter a competitive job market.

12% accepted 94% graduate $86,182 earnings

Washington's full profile

#34

Texas Christian University

Fort Worth, TX · 11,026 students · Private nonprofit

44% accepted 86% graduate $68,424 earnings

Florida Atlantic University

Boca Raton, FL · 23,757 students · Public

The Marketing bachelor's program at Florida Atlantic University is ideal for students looking to engage with a vibrant and diverse community. Here, you'll explore marketing strategies, consumer behavior, and digital marketing in a curriculum that emphasizes real-world applications, preparing you to thrive in a constantly evolving marketplace. The program encourages collaboration and creativity, making it a great fit for those passionate about connecting with people and brands.

66% accepted 63% graduate $56,746 earnings

Florida's full profile

#36

Brigham Young University

Provo, UT · 32,952 students · Private nonprofit

68% accepted 82% graduate $75,790 earnings

Brigham's full profile

#37

Saint Peter's University

Jersey City, NJ · 2,135 students · Private nonprofit

90% accepted 61% graduate $57,815 earnings

Trevecca Nazarene University

Nashville, TN · 1,737 students · Private nonprofit

69% accepted 54% graduate $49,378 earnings

Trevecca's full profile

#39

Rice University

Houston, TX · 4,776 students · Private nonprofit

Rice University’s Marketing bachelor’s program attracts ambitious students eager to engage in a rigorous academic environment. This program is designed for those who are analytical yet creative, aiming to understand the complexities of market dynamics and consumer behavior. It’s a fit for individuals who want to develop strong strategic thinking skills while preparing for impactful careers in marketing.

8% accepted 95% graduate $89,718 earnings

Carnegie Mellon University

Pittsburgh, PA · 7,304 students · Private nonprofit

Carnegie Mellon University’s Marketing bachelor's program caters to students who are both innovative and strategic thinkers. With a strong emphasis on data analysis and consumer insights, students engage in a rigorous curriculum that prepares them for high-level marketing roles across various industries. The collaborative atmosphere encourages creativity, allowing students to develop their unique marketing perspectives while working on real-world challenges.

12% accepted 93% graduate $114,862 earnings

Carnegie's full profile

#41

University of Denver

Denver, CO · 6,025 students · Private nonprofit

78% accepted 77% graduate $71,155 earnings

University's full profile

#42

North Park University

Chicago, IL · 1,818 students · Private nonprofit

69% accepted 57% graduate $59,572 earnings

Boston University

Boston, MA · 18,248 students · Private nonprofit

11% accepted 89% graduate $83,238 earnings

Boston's full profile

#44

Wofford College

Spartanburg, SC · 1,816 students · Private nonprofit

52% accepted 82% graduate $68,964 earnings

Wofford's full profile

#45

State University of New York at Plattsburgh

Plattsburgh, NY · 3,769 students · Public

78% accepted 59% graduate $56,403 earnings

Villanova University

Villanova, PA · 6,938 students · Private nonprofit

27% accepted 92% graduate $100,423 earnings

Villanova's full profile

#47

CUNY Lehman College

Bronx, NY · 10,696 students · Public

57% accepted 50% graduate $58,013 earnings

University of Central Florida

Orlando, FL · 59,146 students · Public

40% accepted 77% graduate $58,308 earnings

University's full profile

#49

University of North Florida

Jacksonville, FL · 13,359 students · Public

53% accepted 69% graduate $56,343 earnings

University's full profile

#50

Clemson University

Clemson, SC · 23,300 students · Public

38% accepted 87% graduate $71,513 earnings

Clemson's full profile

When we look closely at the data, a clear pattern emerges. Babson College outperforms CUNY Bernard M Baruch College not only in earnings, with graduates making $123,938 compared to Baruch’s $75,971, but also in graduation rates. While Baruch has a respectable 72% graduation rate, Babson's stands at 93%, showing that a more supportive academic environment can lead to better outcomes.

Now that you’ve seen the rankings, it’s time to weigh this data against your priorities. Consider what matters most to you: Is it the location of the school, the culture on campus, or the financial implications of tuition and debt? Make a list of your top criteria and see how each school aligns with your personal goals. This approach will help clarify which program might be the best fit for you.

The stakes are high when it comes to choosing a college that will set the course for your future. A degree in marketing can lead to a stable career, but the choice of institution can impact your path significantly. Each family's situation is unique, and by examining these outcomes, you can make a more informed decision that aligns with your financial and professional aspirations.

Data Sources

U.S. Dept of Education College Scorecard

Opportunity Insights Mobility Report Card

Social Capital Atlas

Times Higher Education World Rankings

NCES IPEDS

Sources & Citations

[1]

U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics. →

[2]

National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS). →

David Krug

Co-Founder, CollegeRanker

David Krug is the co-founder of CollegeRanker and a data systems architect focused on making institutional research accessible to families. He builds the data pipelines and ranking algorithms that power CollegeRanker, drawing from federal datasets and Raj Chetty's Opportunity Insights research to measure what traditional rankings ignore: whether a college actually changes a family's economic trajectory.

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