Rankings / By Major

Best Colleges for Marketing

By David Krug, Co-Founder, CollegeRanker · Updated 2026-05-31 · 50 schools · Agent Insights

Schools Analyzed

$80,266

Avg. Earnings (10yr)

81%

Avg. Graduation Rate

$22,564

Avg. Net Price

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Choosing the right college for a marketing degree can set the stage for a successful career. With average earnings of $81,165 for graduates in this field, it's essential to consider not just the prestige of a school, but also its outcomes and overall value. Many students and families are weighing options that balance cost, potential earnings, and graduation rates right now.

What distinguishes the top schools in marketing from the rest? Key metrics such as earnings, graduation rates, student debt, and the potential for upward mobility play significant roles. For instance, schools like Babson College and Washington and Lee University stand out with impressive earnings and graduation rates, but they come with different price tags and debt levels. Understanding these outcomes is crucial for making an informed decision.

Take, for example, CUNY Bernard M Baruch College and Cornell University. Baruch has a net price of just $3,033 and a graduation rate of 72%, while Cornell's net price is significantly higher at $28,690, but it boasts a 95% graduation rate. This contrast highlights the trade-offs families face: lower debt and cost at Baruch versus higher earning potential at Cornell. Both paths offer unique advantages, making it important to assess what aligns best with personal goals and financial situations.

Key Findings

Average earnings for marketing graduates are $81,165.

Babson College graduates earn $123,938 on average, the highest in this ranking.

CUNY Bernard M Baruch College has the lowest net price at $3,033.

Washington and Lee University has a graduation rate of 94%, one of the highest in this list.

Quick Numbers

Schools ranked 50

Avg. earnings at 10yr $80,266

Avg. graduation rate 81%

Avg. net price $22,564

Avg. median debt $19,206

How We Ranked

Composite score + program concentration bonus for Business & Marketing

Read our full methodology →

Earnings vs. Cost

Each dot is a ranked school. Up = higher earnings. Right = higher cost. Top-left is the best value.

Graduation Rates

Longer bars = higher graduation rate.

Top 3

CUNY Bernard M Baruch College

New York, NY

Graduation72%

Earnings$75,971

Net Price$3,033

View full profile →

Washington and Lee University

Lexington, VA

Graduation94%

Earnings$94,810

Net Price$23,781

View full profile →

Babson College

Wellesley, MA

Graduation93%

Earnings$123,938

Net Price$40,514

View full profile →

Featured Programs From Accredited Schools

Accredited schools accepting applicants in this field.

Full Rankings

CUNY Bernard M Baruch College

New York, NY · 16,154 students · Public

At CUNY Bernard M. Baruch College, the Marketing program is tailored for students eager to engage with the dynamic world of consumer behavior and brand strategy. Here, aspiring marketers can dive into real-world projects and internships that connect classroom theory to practice, all while being part of a diverse urban environment that reflects the pulse of New York City.

48% accepted 72% graduate $75,971 earnings

Washington and Lee University

Lexington, VA · 1,881 students · Private nonprofit

Washington and Lee University’s Marketing program attracts students who thrive in a collaborative and rigorous academic environment. Those pursuing this path can expect to engage deeply with marketing principles, focusing on both analytical and creative strategies that prepare them for leadership roles in the field. The close-knit community fosters mentorship and networking opportunities, essential for budding marketers.

14% accepted 94% graduate $94,810 earnings

Washington's full profile

Babson College

Wellesley, MA · 2,728 students · Private nonprofit

Babson College’s Marketing program is designed for entrepreneurial-minded students who aspire to innovate in the marketing field. With a curriculum that emphasizes experiential learning, students are encouraged to develop their own marketing strategies and tackle real-world challenges, all while benefitting from a supportive network of peers and industry experts in a focused environment.

17% accepted 93% graduate $123,938 earnings

Babson's full profile

CUNY Brooklyn College

Brooklyn, NY · 10,543 students · Public

At CUNY Brooklyn College, the Marketing program is tailored for students eager to delve into the dynamic world of consumer behavior and brand strategy. Here, students can expect to engage in hands-on projects that allow for creativity and analysis, preparing them for a career in various marketing roles. The vibrant atmosphere of Brooklyn reflects the diverse perspectives students will encounter, opening doors to a multitude of opportunities in one of the most bustling markets in the country.

58% accepted 55% graduate $60,752 earnings

Cornell University

Ithaca, NY · 15,995 students · Private nonprofit

The Marketing program at Cornell University attracts students who are eager to blend creativity with analytics in a competitive business environment. Here, you’ll work toward mastering the strategies that drive effective marketing campaigns, while also diving into consumer behavior and digital marketing trends. Cornell’s collaborative culture supports hands-on projects and networking opportunities that prepare you for real-world challenges in marketing.

9% accepted 95% graduate $104,043 earnings

Cornell's full profile

Emory University

Atlanta, GA · 7,298 students · Private nonprofit

At Emory University, the Marketing program is designed for students who are passionate about understanding market dynamics and crafting compelling brand narratives. This path is ideal for those who enjoy a blend of theoretical knowledge and practical application, engaging with real businesses and case studies. The program emphasizes ethical marketing practices, preparing students to make an impact in diverse settings.

11% accepted 91% graduate $80,137 earnings

University of Georgia

Athens, GA · 32,137 students · Public

The Marketing program at the University of Georgia caters to students who are ready to explore the nuances of consumer behavior and strategic marketing. This program is a great fit for individuals looking to develop strong analytical skills and creativity, with an emphasis on real-world applications through projects and internships. The vibrant campus community enhances learning with diverse perspectives, preparing students for various roles in the marketing landscape.

38% accepted 89% graduate $68,726 earnings

University's full profile

University of Notre Dame

Notre Dame, IN · 8,818 students · Private nonprofit

The Marketing program at the University of Notre Dame cultivates a unique blend of strategic thinking and ethical considerations, making it a great fit for students who wish to not only succeed but also make a positive impact in the business world. Students will engage with challenging coursework and collaborative projects, preparing them for a range of roles in marketing, from brand management to digital strategy, all within a supportive and vibrant campus culture.

11% accepted 96% graduate $99,980 earnings

University's full profile

Bentley University

Waltham, MA · 4,474 students · Private nonprofit

Bentley University's Marketing program is designed for students who are ready to dive into the world of business with a focus on consumer behavior and brand strategy. Here, aspiring marketers get hands-on experience while developing skills in data analysis and digital marketing, preparing them for a dynamic career in an evolving field. Students work collaboratively on projects, which helps them build the teamwork and communication skills essential for success in marketing roles.

45% accepted 88% graduate $120,959 earnings

Bentley's full profile

#10

University of Richmond

University of Richmond, VA · 2,980 students · Private nonprofit

The Marketing program at the University of Richmond is crafted for students who aspire to blend creativity with analytical skills. Here, students explore effective marketing strategies through a rigorous curriculum and experiential learning opportunities. This program attracts those who are eager to engage with both traditional and digital marketing channels, aiming to make a lasting impact in their future careers.

22% accepted 86% graduate $76,178 earnings

University's full profile

#11

San Jose State University

San Jose, CA · 27,601 students · Public

At San Jose State University, aspiring marketers can immerse themselves in an environment that emphasizes innovation and creativity in marketing practice. The program caters to students who are ready to engage with the tech-driven landscape of Silicon Valley, where they will learn about digital marketing, data analytics, and consumer insights. This hands-on approach equips students with the skills needed to thrive in various marketing roles.

85% accepted 67% graduate $78,988 earnings

Saint Johns University

Collegeville, MN · 1,395 students · Private nonprofit

91% accepted 76% graduate $76,786 earnings

Boston College

Chestnut Hill, MA · 10,085 students · Private nonprofit

Boston College’s Marketing program attracts students who are not only analytical but also creative, ideal for those keen on influencing consumer trends and behaviors. This program emphasizes a blend of theory and practical experience, preparing students for a range of careers in fields such as brand management and digital marketing. The collaborative environment encourages networking with peers and industry professionals, which can be invaluable as students begin their careers in a competitive job market.

16% accepted 91% graduate $103,937 earnings

Boston's full profile

#14

University of Southern California

Los Angeles, CA · 20,443 students · Private nonprofit

At the University of Southern California, the Marketing program caters to creative and analytical thinkers eager to explore consumer behavior, branding, and digital marketing strategies. Students will immerse themselves in real-world projects, gaining hands-on experience that prepares them for the fast-paced business environment of Los Angeles, a hub for marketing and media industries.

10% accepted 92% graduate $92,498 earnings

University's full profile

#15

Lehigh University

Bethlehem, PA · 5,898 students · Private nonprofit

At Lehigh University, the Marketing program is tailored for students interested in the intersection of creativity and analytics. It’s a great fit for those who want to understand market trends and consumer behavior while developing innovative marketing strategies. Students engage in real-world case studies and projects, allowing them to apply theoretical knowledge in practical settings, which is vital for success in today’s competitive job market.

26% accepted 89% graduate $105,584 earnings

Lehigh's full profile

#16

Trinity University

San Antonio, TX · 2,505 students · Private nonprofit

At Trinity University, the Marketing program is perfect for students who are passionate about storytelling and data-driven strategies. Here, students dive into market research and consumer psychology, learning how to craft compelling marketing campaigns that resonate with diverse audiences. The close-knit community encourages collaboration and innovation, making it an ideal setting for those looking to make an impact in the marketing field.

26% accepted 83% graduate $71,668 earnings

Trinity's full profile

#17

Ramapo College of New Jersey

Mahwah, NJ · 4,898 students · Public

Ramapo College of New Jersey offers a Marketing program tailored for students who are passionate about creativity and data-driven strategies. Here, students dive into various facets of marketing, understanding how to engage consumers effectively. The program emphasizes a blend of theory and practice, equipping students to think critically and innovatively as they build their marketing skills.

71% accepted 71% graduate $67,541 earnings

Ramapo's full profile

#18

Santa Clara University

Santa Clara, CA · 6,552 students · Private nonprofit

Santa Clara University’s Marketing program is ideal for ambitious students ready to merge creativity with analytical skills. The program prepares students for versatile careers, focusing on strategic thinking and innovative problem-solving within the marketing realm. Here, students collaborate on projects that connect them with Silicon Valley businesses, enhancing their learning experience through practical applications in a vibrant business environment.

48% accepted 88% graduate $109,183 earnings

University of Florida

Gainesville, FL · 35,629 students · Public

Students pursuing Marketing at the University of Florida are stepping into a program designed for those who are eager to innovate within the consumer marketplace. The curriculum blends creativity with analytical skills, enabling students to tackle real-world marketing challenges and develop strategies that resonate with diverse audiences. The culture at UF fosters collaboration, allowing students to learn from one another while accessing the rich resources available in a large public university setting.

24% accepted 91% graduate $71,588 earnings

University's full profile

#20

Florida International University

Miami, FL · 39,508 students · Public

The Marketing program at Florida International University is a great fit for students who thrive in a diverse, multicultural environment and are interested in the latest trends and technologies in marketing. Here, students learn to navigate the complexities of consumer behavior and digital marketing strategies, preparing them for a variety of roles in the industry. The vibrant Miami setting enhances this learning experience, offering numerous opportunities for real-world application through local businesses and events.

55% accepted 74% graduate $60,249 earnings

Florida's full profile

#21

Loyola University Maryland

Baltimore, MD · 3,869 students · Private nonprofit

75% accepted 80% graduate $82,652 earnings

Loyola's full profile

#22

Florida State University

Tallahassee, FL · 32,212 students · Public

Florida State University's Marketing program attracts students eager to explore the creative and analytical sides of marketing. The program prepares students to develop effective marketing strategies, emphasizing critical thinking and communication skills, essential for any marketing career. Located in Tallahassee, students benefit from both academic rigor and a close-knit campus community that fosters collaboration and innovation.

24% accepted 84% graduate $61,675 earnings

Florida's full profile

#23

Georgia Institute of Technology-Main Campus

Atlanta, GA · 18,785 students · Public

The Marketing program at Georgia Tech is ideal for analytical thinkers who love to blend creativity with data-driven strategies. Students here will dive into the intersection of technology and marketing, preparing for dynamic roles in a fast-paced environment where innovation is key. With Atlanta as a backdrop, students can also tap into a vibrant business ecosystem, gaining hands-on experience through internships and networking opportunities.

14% accepted 93% graduate $102,772 earnings

Georgia's full profile

#24

Virginia Polytechnic Institute and State University

Blacksburg, VA · 30,923 students · Public

Virginia Tech's Marketing program is an excellent fit for students eager to blend creativity with analytical skills. Students dive into a curriculum that emphasizes real-world applications, preparing them for various roles in advertising, digital marketing, and brand management. The collaborative environment fosters innovative thinking and teamwork, essential traits in today’s marketing landscape.

55% accepted 86% graduate $81,698 earnings

Virginia's full profile

#25

Georgetown University

Washington, DC · 7,569 students · Private nonprofit

At Georgetown, students pursuing Marketing will find a program that's well-suited for those eager to engage with global brands and strategic communication. The curriculum is designed to cultivate critical thinking and creativity, essential skills for addressing complex marketing challenges in today's interconnected world. Being in Washington, DC, students have unique access to influential organizations and a wealth of internship opportunities.

13% accepted 95% graduate $103,494 earnings

Georgetown's full profile

#26

Northeastern University

Boston, MA · 17,326 students · Private nonprofit

At Northeastern University, the Marketing program is designed for students who thrive in fast-paced environments and are eager to engage with cutting-edge marketing practices. The emphasis on experiential learning means students participate in co-op programs, gaining invaluable real-world experience while still in school. This approach not only enhances their understanding of marketing principles but also equips them with the practical skills necessary to excel in their careers.

5% accepted 90% graduate $92,538 earnings

Northeastern's full profile

#27

Fort Hays State University

Hays, KS · 9,733 students · Public

90% accepted 48% graduate $48,928 earnings

University of Pennsylvania

Philadelphia, PA · 10,650 students · Private nonprofit

Penn's Marketing program is tailored for ambitious students who are eager to merge innovation with strategic thinking in a fast-paced business world. Students here engage deeply with market research, consumer insights, and brand management, fostering skills that are essential for success. The collaborative environment encourages networking and mentorship, enriching the educational experience and preparing students for impactful careers in marketing.

5% accepted 97% graduate $111,371 earnings

University's full profile

#29

University of North Carolina at Chapel Hill

Chapel Hill, NC · 20,752 students · Public

The Marketing program at the University of North Carolina at Chapel Hill is ideal for those who are creative, data-driven, and eager to understand consumer behavior. Students dive into real-world projects, collaborating with local businesses and developing marketing strategies that resonate in today's dynamic market. This hands-on approach prepares graduates to tackle real challenges in the field, building skills that employers value highly.

15% accepted 92% graduate $72,200 earnings

University's full profile

#30

Wake Forest University

Winston-Salem, NC · 5,485 students · Private nonprofit

At Wake Forest University, the Marketing program caters to students who are passionate about storytelling and strategic thinking. Here, you'll engage with a close-knit community that values collaboration and innovation, preparing you for a variety of roles in marketing, from brand management to digital marketing. The curriculum encourages students to think critically and creatively, ensuring that they can adapt to the ever-evolving landscape of marketing.

22% accepted 90% graduate $78,158 earnings

San Diego State University

San Diego, CA · 35,377 students · Public

At San Diego State University, the Marketing program immerses students in a curriculum designed for those who are passionate about consumer behavior and brand management. With a focus on practical experience and teamwork, students learn to navigate the complexities of modern marketing in a city known for its vibrant business landscape. This program is a perfect fit for creative thinkers eager to make a mark in the marketing world.

36% accepted 77% graduate $64,909 earnings

University of San Diego

San Diego, CA · 5,671 students · Private nonprofit

52% accepted 83% graduate $86,522 earnings

University's full profile

#33

Washington University in St Louis

St. Louis, MO · 7,857 students · Private nonprofit

Washington University in St. Louis invites students passionate about understanding market dynamics to its Marketing program, where they can engage in critical thinking and innovative strategies. The program encourages collaboration and creativity, making it ideal for those who thrive in a supportive environment and want to make an impact in the world of business and marketing.

12% accepted 94% graduate $86,182 earnings

Washington's full profile

#34

Texas Christian University

Fort Worth, TX · 11,026 students · Private nonprofit

44% accepted 86% graduate $68,424 earnings

Florida Atlantic University

Boca Raton, FL · 23,757 students · Public

At Florida Atlantic University, students pursuing a Marketing degree engage in a dynamic program that aligns with the vibrant business environment of Boca Raton. Ideal for those who are creative and data-driven, this path emphasizes understanding consumer behavior, digital marketing, and strategic planning, preparing graduates for a competitive job market in a region known for its entrepreneurial spirit.

66% accepted 63% graduate $56,746 earnings

Florida's full profile

#36

Brigham Young University

Provo, UT · 32,952 students · Private nonprofit

68% accepted 82% graduate $75,790 earnings

Brigham's full profile

#37

Saint Peter's University

Jersey City, NJ · 2,135 students · Private nonprofit

90% accepted 61% graduate $57,815 earnings

Trevecca Nazarene University

Nashville, TN · 1,737 students · Private nonprofit

69% accepted 54% graduate $49,378 earnings

Trevecca's full profile

#39

Rice University

Houston, TX · 4,776 students · Private nonprofit

Rice University’s Marketing program is perfect for students who thrive in a rigorous academic environment and are eager to combine analytical skills with creative thinking. This program emphasizes a strong theoretical foundation alongside practical applications, preparing students for diverse careers in marketing. Students engage in collaborative projects, which foster the critical thinking and teamwork skills that are crucial in today’s marketing landscape.

8% accepted 95% graduate $89,718 earnings

Carnegie Mellon University

Pittsburgh, PA · 7,304 students · Private nonprofit

Carnegie Mellon’s Marketing program is ideal for students looking to combine innovation with strategic thinking. The program emphasizes data-driven decision-making and creative strategies, making it attractive to those who want to lead in the evolving marketing landscape. Students here engage with cutting-edge tools and concepts, preparing them for high-impact roles in various sectors.

12% accepted 93% graduate $114,862 earnings

Carnegie's full profile

#41

University of Denver

Denver, CO · 6,025 students · Private nonprofit

78% accepted 77% graduate $71,155 earnings

University's full profile

#42

North Park University

Chicago, IL · 1,818 students · Private nonprofit

69% accepted 57% graduate $59,572 earnings

Boston University

Boston, MA · 18,248 students · Private nonprofit

11% accepted 89% graduate $83,238 earnings

Boston's full profile

#44

Wofford College

Spartanburg, SC · 1,816 students · Private nonprofit

52% accepted 82% graduate $68,964 earnings

Wofford's full profile

#45

State University of New York at Plattsburgh

Plattsburgh, NY · 3,769 students · Public

78% accepted 59% graduate $56,403 earnings

Villanova University

Villanova, PA · 6,938 students · Private nonprofit

27% accepted 92% graduate $100,423 earnings

Villanova's full profile

#47

CUNY Lehman College

Bronx, NY · 10,696 students · Public

57% accepted 50% graduate $58,013 earnings

University of Central Florida

Orlando, FL · 59,146 students · Public

40% accepted 77% graduate $58,308 earnings

University's full profile

#49

University of North Florida

Jacksonville, FL · 13,359 students · Public

53% accepted 69% graduate $56,343 earnings

University's full profile

#50

Clemson University

Clemson, SC · 23,300 students · Public

38% accepted 87% graduate $71,513 earnings

Clemson's full profile

Examining the data reveals an interesting trend: while Babson College leads in earnings, CUNY Bernard M Baruch College offers lower costs and still decent outcomes. Babson graduates earn an average of $123,938, but they also accumulate $40,514 in debt, compared to Baruch's average debt of just $11,512. This suggests that while Babson may promise higher earnings, the cost of attending could be a significant factor for many families.

After reviewing the 50 schools listed, it's essential to weigh these numbers against personal priorities. Consider factors like location, the specific marketing programs offered, campus culture, and financial implications. For instance, if minimizing debt is a top priority, Baruch stands out as a strong contender. On the other hand, if long-term earning potential is more critical, Babson might warrant the higher investment.

The data underscores a crucial reality: the path from college to financial stability is influenced heavily by the choices we make now. For many families, selecting the right college for marketing isn't just about immediate outcomes; it's about setting up a future where their investment pays off. Balancing cost, potential earnings, and fit will help families navigate this important decision.

Data Sources

U.S. Dept of Education College Scorecard

Opportunity Insights Mobility Report Card

Social Capital Atlas

Times Higher Education World Rankings

NCES IPEDS

Sources & Citations

[1]

U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics. →

[2]

National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS). →

David Krug

Co-Founder, CollegeRanker

David Krug is the co-founder of CollegeRanker and a data systems architect focused on making institutional research accessible to families. He builds the data pipelines and ranking algorithms that power CollegeRanker, drawing from federal datasets and Raj Chetty's Opportunity Insights research to measure what traditional rankings ignore: whether a college actually changes a family's economic trajectory.

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