Rankings / Masters

Best Master's in Marketing

By David Krug, Co-Founder, CollegeRanker · Updated 2026-05-31 · 50 schools · Agent Insights

Schools Analyzed

$80,031

Avg. Earnings (10yr)

81%

Avg. Graduation Rate

$22,463

Avg. Net Price

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Choosing a master’s program in marketing can feel overwhelming, especially with so many options available. But looking at outcomes can help clarify the decision. For instance, graduates from the top schools on this list earn an average of $80,956 a year, which reflects the value of investing in the right education.

What distinguishes the strongest programs here are key metrics such as graduate earnings, mobility, debt levels, and completion rates. These factors not only indicate how well a program prepares students for the workforce but also highlight the financial implications of pursuing a master's degree. As you explore the list below, pay attention to how each school balances these elements; they can significantly impact your future.

Take CUNY Bernard M Baruch College and Babson College as examples. Baruch graduates earn $75,971 with a net price of just $3,033 and a debt of $11,512, making it a cost-effective option. In contrast, Babson graduates have earnings of $123,938, but they face a higher net price of $40,514 and a debt of $20,000. This contrast illustrates the tradeoffs between immediate financial considerations and potential long-term earnings.

Key Findings

CUNY Bernard M Baruch College graduates earn $75,971 on average, with a remarkably low net price of $3,033.

Washington and Lee University boasts an impressive 94% graduation rate, reflecting strong student support.

Babson College graduates have the highest average earnings at $123,938, but they also face a net price of $40,514.

Cornell University graduates carry an average debt of $14,000, one of the lowest among the top five programs.

Quick Numbers

Schools ranked 50

Avg. earnings at 10yr $80,031

Avg. graduation rate 81%

Avg. net price $22,463

Avg. median debt $18,985

How We Ranked

Master's programs ranked by graduate earnings, mobility, and program concentration in Business & Marketing

Read our full methodology →

Earnings vs. Cost

Each dot is a ranked school. Up = higher earnings. Right = higher cost. Top-left is the best value.

Graduation Rates

Longer bars = higher graduation rate.

Top 3

CUNY Bernard M Baruch College

New York, NY

Graduation72%

Earnings$75,971

Net Price$3,033

View full profile →

Washington and Lee University

Lexington, VA

Graduation94%

Earnings$94,810

Net Price$23,781

View full profile →

Babson College

Wellesley, MA

Graduation93%

Earnings$123,938

Net Price$40,514

View full profile →

Featured Programs From Accredited Schools

Accredited schools accepting applicants in this field.

Full Rankings

CUNY Bernard M Baruch College

New York, NY · 16,154 students · Public

CUNY Bernard M. Baruch College in New York City is an excellent choice for aspiring marketers looking to gain practical skills in a diverse environment. The Marketing master's program here emphasizes real-world applications and prepares students to tackle challenges in today’s fast-paced market, making it ideal for those who want to thrive in urban settings and dynamic industries.

48% accepted 72% graduate $75,971 earnings

Washington and Lee University

Lexington, VA · 1,881 students · Private nonprofit

Washington and Lee University offers an intimate setting for those pursuing a Marketing master's degree, where small class sizes foster close relationships and personalized learning. This program is perfect for students who are passionate about understanding consumer behavior and developing strategic marketing initiatives in a collaborative environment, all while being part of a rich academic tradition in Lexington, Virginia.

14% accepted 94% graduate $94,810 earnings

Washington's full profile

Babson College

Wellesley, MA · 2,728 students · Private nonprofit

Babson College is a prime choice for those looking to specialize in Marketing within a business-focused education. This program attracts entrepreneurial-minded students who wish to blend marketing principles with innovative business strategies. The collaborative learning environment encourages students to think critically about market dynamics while preparing them for leadership roles in various sectors.

17% accepted 93% graduate $123,938 earnings

Babson's full profile

CUNY Brooklyn College

Brooklyn, NY · 10,543 students · Public

The Marketing master's program at CUNY Brooklyn College is designed for aspiring marketers who want to harness the vibrant culture of Brooklyn while diving deep into critical marketing strategies. Students will explore practical applications of marketing theories in a diverse environment, preparing them for a range of careers in this dynamic field, from brand management to digital marketing. It's a good fit for those looking to balance academic rigor with real-world experience, often through community engagement and collaboration.

58% accepted 55% graduate $60,752 earnings

Fashion Institute of Technology

New York, NY · 7,637 students · Public

At the Fashion Institute of Technology, the Marketing master's program is perfect for those with a passion for fashion and consumer insights. Students engage in the dynamic world of marketing, focusing on brand management, digital strategies, and market trends within the creative industries. The school's unique location in New York City offers unparalleled access to the fashion industry, making it an exciting environment for students eager to make a mark in the field.

60% accepted 82% graduate $62,696 earnings

Fashion's full profile

Cornell University

Ithaca, NY · 15,995 students · Private nonprofit

The Marketing master's program at Cornell University is designed for ambitious individuals looking to excel in a fast-paced business environment. Students in this program immerse themselves in comprehensive marketing strategies while developing analytical skills that are essential in today’s data-driven world. With a collaborative atmosphere and a strong emphasis on real-world applications, this program attracts those eager to lead and innovate in various marketing fields.

9% accepted 95% graduate $104,043 earnings

Cornell's full profile

Emory University

Atlanta, GA · 7,298 students · Private nonprofit

At Emory University, the Marketing master's program invites creative thinkers ready to tackle complex business challenges. The program emphasizes both theoretical foundations and practical skills, ensuring that students are equipped to navigate the evolving landscape of marketing. Ideal for those who thrive in collaborative environments, students will find opportunities to work closely with faculty and peers on real-world projects that make a difference.

11% accepted 91% graduate $80,137 earnings

University of Georgia

Athens, GA · 32,137 students · Public

The Marketing master's program at the University of Georgia is a perfect match for students eager to understand consumer behavior and market dynamics. With a focus on practical skills and strategic thinking, this program equips students with the tools they need to succeed in a competitive job market. Collaborative projects and real-world case studies foster an engaging learning environment that prepares graduates for immediate impact in their careers.

38% accepted 89% graduate $68,726 earnings

University's full profile

University of Notre Dame

Notre Dame, IN · 8,818 students · Private nonprofit

At the University of Notre Dame, the Marketing master's program is designed for students who aspire to be leaders in the marketing field with a solid ethical foundation. The program encourages critical thinking and creativity, making it a great fit for those who want to make an impact in both the corporate world and their communities, all within the vibrant campus atmosphere of Notre Dame, Indiana.

11% accepted 96% graduate $99,980 earnings

University's full profile

#10

Bentley University

Waltham, MA · 4,474 students · Private nonprofit

At Bentley University, the Marketing master’s program is tailored for those who want to blend creativity with analytical thinking. This program is ideal for students aiming to navigate the complexities of consumer behavior and develop effective marketing strategies. With a focus on real-world applications, students engage in projects that prepare them for challenges in the fast-paced marketing landscape.

45% accepted 88% graduate $120,959 earnings

Bentley's full profile

#11

University of Richmond

University of Richmond, VA · 2,980 students · Private nonprofit

The Marketing master's program at the University of Richmond is designed for those who aim to excel in understanding market dynamics and consumer insights. Students engage in collaborative projects that enhance their strategic thinking and creativity, preparing them for impactful careers in marketing.

22% accepted 86% graduate $76,178 earnings

University's full profile

#12

San Jose State University

San Jose, CA · 27,601 students · Public

San Jose State University's Marketing master's program is ideal for students looking to break into the tech-savvy marketing field of Silicon Valley. The program focuses on practical skills and real-world applications, preparing students to navigate the fast-paced environment of digital marketing and consumer insights. Those who are adaptive and eager to learn will find this program a perfect fit for building a solid foundation in marketing strategies and innovations.

85% accepted 67% graduate $78,988 earnings

Saint Johns University

Collegeville, MN · 1,395 students · Private nonprofit

91% accepted 76% graduate $76,786 earnings

Boston College

Chestnut Hill, MA · 10,085 students · Private nonprofit

At Boston College, pursuing a Marketing master's degree offers a comprehensive education rooted in the liberal arts tradition. This program is ideal for those who want to develop strong analytical and creative skills, preparing graduates to tackle complex marketing challenges in today's fast-paced environment. Students engage in collaborative projects, gaining insights from a faculty dedicated to fostering critical thinking and innovation.

16% accepted 91% graduate $103,937 earnings

Boston's full profile

#15

University of Southern California

Los Angeles, CA · 20,443 students · Private nonprofit

The Marketing master's program at the University of Southern California is perfect for ambitious students eager to make a mark in the marketing field. Located in Los Angeles, this program immerses students in a creative and competitive environment where they can explore strategic marketing, digital communications, and brand management in depth. It appeals to those who aspire to combine analytical skills with creative problem-solving to influence market trends.

10% accepted 92% graduate $92,498 earnings

University's full profile

#16

Lehigh University

Bethlehem, PA · 5,898 students · Private nonprofit

Lehigh University’s Marketing master’s program is designed for students who are eager to dive deep into market dynamics and consumer insights. This program nurtures skills in both qualitative and quantitative analysis, preparing graduates to excel in various marketing roles. Students often collaborate on projects that emphasize strategic thinking and innovative marketing solutions, making it a great fit for aspiring leaders in the field.

26% accepted 89% graduate $105,584 earnings

Lehigh's full profile

#17

Trinity University

San Antonio, TX · 2,505 students · Private nonprofit

Trinity University’s Marketing master's program is ideal for creative thinkers who want to make a mark in the marketing field. The program emphasizes a blend of strategic and creative skills, ideal for those looking to innovate in areas like branding and advertising. Students work closely with faculty and peers, leveraging small class sizes for personalized feedback and collaboration on projects that mirror real-world challenges in marketing.

26% accepted 83% graduate $71,668 earnings

Trinity's full profile

#18

Ramapo College of New Jersey

Mahwah, NJ · 4,898 students · Public

The Marketing master's program at Ramapo College of New Jersey is tailored for students who are driven to understand the nuances of consumer behavior and brand development. This program equips students with the necessary skills to navigate a rapidly evolving marketplace while fostering critical thinking and creativity. It's a great fit for those who want to lead in the marketing field while benefiting from a collaborative learning environment.

71% accepted 71% graduate $67,541 earnings

Ramapo's full profile

#19

Santa Clara University

Santa Clara, CA · 6,552 students · Private nonprofit

At Santa Clara University, the Marketing master's program caters to ambitious students ready to dive deep into the complexities of modern marketing strategies. Participants will collaborate in a dynamic learning environment that emphasizes ethical marketing practices and data-driven decision-making, equipping them to lead in the rapidly evolving business landscape of Silicon Valley.

48% accepted 88% graduate $109,183 earnings

University of Florida

Gainesville, FL · 35,629 students · Public

The Marketing master's program at the University of Florida is tailored for students eager to blend creativity with data-driven decision-making. This program cultivates skills essential for navigating the complexities of digital marketing, consumer behavior, and brand management. Students will thrive in a collaborative environment, working on real-world projects that enhance their understanding of the marketing landscape.

24% accepted 91% graduate $71,588 earnings

University's full profile

#21

Florida International University

Miami, FL · 39,508 students · Public

Florida International University’s Marketing master's program is ideal for students eager to explore diverse marketing strategies in a multicultural setting. The program emphasizes real-world applications, enabling students to understand consumer behavior in various contexts while harnessing the power of digital marketing. This approach prepares graduates to address complex marketing challenges in today’s fast-paced environment, particularly in Miami’s vibrant and diverse market.

55% accepted 74% graduate $60,249 earnings

Florida's full profile

#22

Brigham Young University-Idaho

Rexburg, ID · 44,397 students · Private nonprofit

The Marketing master's program at Brigham Young University-Idaho is designed for students who seek to blend ethical decision-making with marketing strategies in a supportive community. This program emphasizes personal development and professional growth, making it ideal for those interested in creating meaningful connections between brands and consumers. Students will engage in real-world projects that prepare them for diverse marketing careers while aligning with their values.

96% accepted 55% graduate $53,406 earnings

Brigham's full profile

#23

Loyola University Maryland

Baltimore, MD · 3,869 students · Private nonprofit

75% accepted 80% graduate $82,652 earnings

Loyola's full profile

#24

Florida State University

Tallahassee, FL · 32,212 students · Public

Florida State University’s Marketing master's program is designed for students ready to dive deep into the dynamic world of marketing. Here, you’ll engage with real-world case studies and collaborative projects that reflect the vibrant business environment of Tallahassee. This program attracts those who are not just looking to learn the basics but want to develop innovative strategies and insights that drive successful marketing campaigns.

24% accepted 84% graduate $61,675 earnings

Florida's full profile

#25

Georgia Institute of Technology-Main Campus

Atlanta, GA · 18,785 students · Public

The Marketing master's program at Georgia Tech is designed for those who want to blend analytical skills with creative thinking. Students dive into market research, strategy development, and consumer behavior, preparing them to tackle real-world challenges in a tech-savvy environment. The program's emphasis on innovation aligns perfectly with Atlanta's vibrant business scene, making it an ideal choice for aspiring marketers who want to make an impact.

14% accepted 93% graduate $102,772 earnings

Georgia's full profile

#26

Virginia Polytechnic Institute and State University

Blacksburg, VA · 30,923 students · Public

At Virginia Tech, the Marketing master's program attracts students ready to engage deeply with analytics, strategic thinking, and innovative marketing solutions. The program fosters a collaborative atmosphere where students can work on real projects, preparing them for successful careers in various marketing roles. It’s a fit for those who are analytical and creative, eager to learn how to drive brand success in a competitive marketplace.

55% accepted 86% graduate $81,698 earnings

Virginia's full profile

#27

Georgetown University

Washington, DC · 7,569 students · Private nonprofit

Georgetown University's Marketing master's program caters to ambitious individuals who want to blend rigorous academic training with practical application in a global context. Students focus on strategic marketing, consumer behavior, and data-driven decision-making, making them well-equipped for leadership roles in various industries. The program's location in Washington, DC, provides unique networking opportunities and exposure to a diverse range of business environments.

13% accepted 95% graduate $103,494 earnings

Georgetown's full profile

#28

Northeastern University

Boston, MA · 17,326 students · Private nonprofit

Northeastern University's Marketing master's program focuses on experiential learning, making it an excellent choice for students eager to apply their skills in real-world settings. With a strong emphasis on co-op programs, students gain valuable industry experience while studying, which enhances their marketability upon graduation. This program attracts those who are ambitious and ready to engage with the marketing field through hands-on projects and networking opportunities.

5% accepted 90% graduate $92,538 earnings

Northeastern's full profile

#29

Fort Hays State University

Hays, KS · 9,733 students · Public

90% accepted 48% graduate $48,928 earnings

University of Pennsylvania

Philadelphia, PA · 10,650 students · Private nonprofit

The Marketing master's program at the University of Pennsylvania attracts students who are passionate about harnessing data and creativity to drive business results. This rigorous program emphasizes analytical skills and strategic insights essential in today’s marketplace, preparing students for leadership roles. With a diverse cohort, students engage in collaborative projects that foster networking and skill-sharing, creating a strong foundation for their future careers.

5% accepted 97% graduate $111,371 earnings

University's full profile

#31

University of North Carolina at Chapel Hill

Chapel Hill, NC · 20,752 students · Public

At the University of North Carolina at Chapel Hill, the Marketing master's program attracts students passionate about shaping brands and understanding market trends. Here, they can develop strategies that resonate in today’s fast-paced digital environment, while collaborating with peers who share their ambition and creativity.

15% accepted 92% graduate $72,200 earnings

University's full profile

#32

Wake Forest University

Winston-Salem, NC · 5,485 students · Private nonprofit

Wake Forest University’s Marketing master’s program is tailored for students ready to engage in rigorous analytical thinking and creative brand development. This program prepares students to tackle real-world marketing challenges, emphasizing the importance of ethical practices and innovative solutions in the industry.

22% accepted 90% graduate $78,158 earnings

San Diego State University

San Diego, CA · 35,377 students · Public

San Diego State University's Marketing master's program attracts individuals looking to enhance their skills in a vibrant, diverse environment. This program emphasizes real-world applications of marketing theories and strategies, making it ideal for those who thrive on collaboration and practical learning. Students are likely to engage in projects that connect them with the dynamic business community in San Diego, preparing them for an exciting career in various marketing roles.

36% accepted 77% graduate $64,909 earnings

University of San Diego

San Diego, CA · 5,671 students · Private nonprofit

52% accepted 83% graduate $86,522 earnings

University's full profile

#35

Washington University in St Louis

St. Louis, MO · 7,857 students · Private nonprofit

At Washington University in St. Louis, the Marketing master's program attracts students eager to blend creativity and data-driven strategies. This program is tailored for those who want to thrive in a fast-paced environment, preparing them for roles in brand management, consumer insights, and digital marketing. The collaborative atmosphere encourages students to think critically about market dynamics and consumer behavior, equipping them with tools to lead in the industry.

12% accepted 94% graduate $86,182 earnings

Washington's full profile

#36

Texas Christian University

Fort Worth, TX · 11,026 students · Private nonprofit

44% accepted 86% graduate $68,424 earnings

Florida Atlantic University

Boca Raton, FL · 23,757 students · Public

Florida Atlantic University's Marketing master's program is ideal for students ready to explore the intersection of creativity and analytical thinking in business. Participants will engage in hands-on learning that prepares them to tackle real marketing challenges, tapping into the diverse business community of Boca Raton and beyond.

66% accepted 63% graduate $56,746 earnings

Florida's full profile

#38

Brigham Young University

Provo, UT · 32,952 students · Private nonprofit

68% accepted 82% graduate $75,790 earnings

Brigham's full profile

#39

Saint Peter's University

Jersey City, NJ · 2,135 students · Private nonprofit

90% accepted 61% graduate $57,815 earnings

Trevecca Nazarene University

Nashville, TN · 1,737 students · Private nonprofit

69% accepted 54% graduate $49,378 earnings

Trevecca's full profile

#41

Rice University

Houston, TX · 4,776 students · Private nonprofit

At Rice University, the Marketing master’s program is crafted for those who aspire to be at the cutting edge of marketing theory and practice. This program attracts analytical thinkers and creative problem solvers eager to explore advanced marketing concepts. Students engage in a rigorous curriculum that prepares them for impactful roles in various sectors, emphasizing both strategic insight and practical implementation.

8% accepted 95% graduate $89,718 earnings

Carnegie Mellon University

Pittsburgh, PA · 7,304 students · Private nonprofit

The Marketing master's program at Carnegie Mellon is designed for those who are innovative and analytical, ready to tackle the complexities of consumer behavior and branding in a data-driven world. Here, students engage with a curriculum that emphasizes both theory and practical application, preparing them to excel in various marketing roles within dynamic industries. The program attracts individuals who are eager to blend creativity with quantitative skills, setting the stage for impactful careers in marketing strategy and management.

12% accepted 93% graduate $114,862 earnings

Carnegie's full profile

#43

University of Denver

Denver, CO · 6,025 students · Private nonprofit

78% accepted 77% graduate $71,155 earnings

University's full profile

#44

North Park University

Chicago, IL · 1,818 students · Private nonprofit

69% accepted 57% graduate $59,572 earnings

Boston University

Boston, MA · 18,248 students · Private nonprofit

11% accepted 89% graduate $83,238 earnings

Boston's full profile

#46

Wofford College

Spartanburg, SC · 1,816 students · Private nonprofit

52% accepted 82% graduate $68,964 earnings

Wofford's full profile

#47

State University of New York at Plattsburgh

Plattsburgh, NY · 3,769 students · Public

78% accepted 59% graduate $56,403 earnings

Villanova University

Villanova, PA · 6,938 students · Private nonprofit

27% accepted 92% graduate $100,423 earnings

Villanova's full profile

#49

CUNY Lehman College

Bronx, NY · 10,696 students · Public

57% accepted 50% graduate $58,013 earnings

University of Central Florida

Orlando, FL · 59,146 students · Public

40% accepted 77% graduate $58,308 earnings

University's full profile

In examining the data, we see a clear pattern emerge. Babson College stands out with the highest earnings at $123,938, significantly higher than CUNY Bernard M Baruch College's $75,971. However, this comes with a much steeper price tag; Babson's net price is $40,514 compared to Baruch's $3,033. This illustrates an important consideration: while higher earnings are appealing, they can also come with higher costs and debt.

As you sift through the 50 schools on this list, think about what matters most to you. Are you willing to take on more debt for potentially higher earnings? Or does a lower-cost program with solid outcomes better align with your financial situation? Consider factors like location, program fit, and campus culture in tandem with the data presented here. This holistic view will help you make a more informed decision.

Ultimately, the path from college to a stable life hinges on these choices. For many families, investing in a master's program is a significant decision that can shape future opportunities. Understanding the financial implications and outcomes of each program not only influences individual futures but also the broader landscape of career success. One choice today can lead to lasting stability tomorrow.

Data Sources

U.S. Dept of Education College Scorecard

Opportunity Insights Mobility Report Card

Social Capital Atlas

Times Higher Education World Rankings

NCES IPEDS

Sources & Citations

[1]

U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics. →

[2]

National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS). →

David Krug

Co-Founder, CollegeRanker

David Krug is the co-founder of CollegeRanker and a data systems architect focused on making institutional research accessible to families. He builds the data pipelines and ranking algorithms that power CollegeRanker, drawing from federal datasets and Raj Chetty's Opportunity Insights research to measure what traditional rankings ignore: whether a college actually changes a family's economic trajectory.

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