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Best Online Marketing Programs
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Choosing the right online marketing program can be a daunting task. With so many options available, students are looking for programs that not only fit their needs but also lead to solid outcomes post-graduation. The average earnings for graduates in this field hover around $63,331, a figure that underscores the importance of finding a reputable program.
What sets the top schools apart in this ranking is their ability to deliver on key outcomes: high earnings, favorable graduation rates, manageable debt levels, and overall value. A closer look reveals that the leading programs not only prepare students for the workforce but also help them avoid overwhelming student debt, which averages $15,487 among the schools listed here.
For instance, the University of Florida-Online stands out with an impressive $71,588 in earnings and an 81% graduation rate, making it a strong contender for aspiring marketers. In contrast, Western Governors University offers lower earnings at $60,615 and a modest graduation rate of 48%. This difference highlights the trade-offs students must consider when evaluating their choices.
How We Ranked
Online Marketing programs ranked by outcomes, value, and program concentration
Read our full methodology →Key Findings
University of Florida-Online graduates earn an average of $71,588, the highest on this list.
Western Governors University has a graduation rate of only 48%, significantly lower than top-performing schools.
Embry-Riddle Aeronautical University-Worldwide has the highest debt at $23,666, raising questions about financial return.
The average net price across these programs is $12,811, with significant variation that can impact affordability.
Quick Numbers
Earnings Outcomes
What graduates earn 10 years after enrolling. Data from College Scorecard.
Distribution of Median Earnings
Earnings vs. Net Price
Top-left = best value. Top-ranked schools are highlighted.
Completion & Access
Graduation rates and who gets in. Data from College Scorecard & IPEDS.
Graduation Rates
Pell Grant Rate vs. Graduation Rate
Right = more low-income students. Higher = more graduate.
Cost & Debt
What families actually pay and what students owe. Data from College Scorecard.
Median Debt at Graduation
Where These Schools Are Located
Rank Overview
All ranked schools. Bar length shows earnings relative to the top school.
| # | School | Earnings | Grad Rate | Net Price | Debt | Pell % |
|---|---|---|---|---|---|---|
| #1 | University of Florida-Online Gainesville, FL | $72K | 81% | $5K | $15K | 22% |
| #2 | Western Governors University Salt Lake City, UT | $61K | 48% | $13K | $11K | 39% |
| #3 | Embry-Riddle Aeronautical … Daytona Beach, FL | $84K | 21% | $19K | $24K | 26% |
| #4 | University of New Hampshir… Manchester, NH | $66K | 22% | $11K | $27K | 32% |
| #5 | University of Arkansas Gra… LIttle Rock, AR | $63K | 32% | $8K | $22K | 72% |
| #6 | Arizona State University D… Scottsdale, AZ | $63K | 29% | — | $20K | 40% |
| #7 | University of Maryland Glo… Adelphi, MD | $65K | 31% | $22K | $21K | 29% |
| #8 | Touro University Worldwide Los Alamitos, CA | $41K | 36% | $19K | $25K | 51% |
| #9 | Northwest University-Cente… Kirkland, WA | $55K | 40% | $36K | $21K | 18% |
| #10 | Los Angeles Pacific Univer… San Dimas, CA | — | 29% | $23K | $19K | 52% |
| #11 | University of the People Pasadena, CA | — | 35% | — | — | 0% |
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With a solid graduation rate of 81%, the University of Florida-Online has established itself as a reliable option for students aiming for an online education. Its median earnings after ten years reach $71,588, showing that graduates often find successful careers in their fields. This school is designed for those who are self-motivated and ready to balance their studies with other life commitments, making it an excellent choice for busy adults returning to education.
Pillar breakdown
Western Governors University is unique, driven by its mission to provide accessible education to a wide-ranging student population. With a remarkable enrollment of over 155,000 students, the university emphasizes flexibility and self-directed learning, making it ideal for those juggling work or family responsibilities. This online format suits learners who prefer to progress at their own pace while still receiving a quality education.
Pillar breakdown
Daytona Beach, FL · 58% accepted · $18,725 net
For students interested in aviation and aerospace, Embry-Riddle Aeronautical University-Worldwide delivers specialized education that aligns with industry needs. With a median earning potential of $84,131 after ten years, graduates are well-positioned for lucrative careers. However, it’s important to note the university has a graduation rate of just 21%, suggesting that persistence and dedication are crucial for success here.
Pillar breakdown
Manchester, NH · $10,864 net
The University of New Hampshire College of Professional Studies Online caters to adult learners and those looking to advance their careers through online education. However, its graduation rate stands at a challenging 22%, suggesting students may face hurdles in completing their programs. Despite this, the university’s focus on professional development can be beneficial for motivated individuals eager to enhance their skills in a flexible environment.
Pillar breakdown
With a focus on accessibility, the University of Arkansas Grantham serves a diverse student body, with 72% of students receiving Pell Grants. Despite a graduation rate of 32%, the school supports its learners through dedicated resources aimed at helping them succeed in their studies and future careers.
Pillar breakdown
Arizona State University Digital Immersion presents an exciting opportunity for students interested in a flexible, tech-driven education. With a large enrollment of 53,782, the university fosters a vibrant community, but it also faces a graduation rate of 29%, prompting a focus on improving student retention and support services.
Pillar breakdown
Located in Adelphi, the University of Maryland Global Campus caters to a large student population with 49,664 attendees, emphasizing flexibility for non-traditional students. The graduation rate of 31% highlights the challenges many students face, but the university is committed to providing resources that enhance student engagement and success.
Pillar breakdown
Touro University Worldwide offers a smaller, more intimate learning environment with just 454 students, fostering close connections between faculty and learners. With a graduation rate of 36%, the school actively supports its students in navigating their academic journeys, which can lead to rewarding outcomes in their professional lives.
Pillar breakdown
Kirkland, WA · $35,671 net
With a focus on online and extended education, Northwest University in Kirkland, WA, caters to students seeking flexibility in their learning. The small community of 405 students fosters a close-knit environment, which can enhance personal connections and support among peers and faculty alike.
Pillar breakdown
Los Angeles Pacific University may appeal to those looking for a supportive community in sunny San Dimas, CA. With 1,483 students enrolled, the university fosters an intimate atmosphere where collaboration and shared experiences are at the forefront of the learning journey.
Pillar breakdown
Located in Pasadena, CA, University of the People presents a unique opportunity for students interested in a fully online educational experience. With a student body of 22,688, it stands out as one of the largest tuition-free institutions, promoting accessibility for diverse learners across the globe.
Pillar breakdown
When we look closely at the data, a clear pattern emerges: the University of Florida-Online not only leads in earnings but also boasts a strong graduation rate of 81%. In comparison, Embry-Riddle Aeronautical University-Worldwide, while offering higher earnings at $84,131, has a concerning graduation rate of just 21%. This suggests that while some programs may promise high salaries, they may not adequately support students in completing their degrees.
As you sift through these schools, think about what matters most to you. Are you prioritizing lower tuition costs or potential earnings? For example, the University of Arkansas Grantham offers a net price of $8,370 but a lower graduation rate of 32%. Weigh these factors against your own goals and circumstances to make an informed decision. Consider your preferred learning environment and how each program aligns with your career aspirations.
Ultimately, this data highlights the critical link between education and financial stability. The decision you make today can significantly impact your family’s future. With average earnings of $63,331 for graduates, a strategic choice in your program may pave the way for a more secure life post-graduation, making it imperative to choose wisely.
Data Sources
U.S. Dept of Education College Scorecard
Opportunity Insights Mobility Report Card
Social Capital Atlas
Times Higher Education World Rankings
NCES IPEDS
Sources & Citations
David Krug
Co-Founder, CollegeRanker
David Krug is the co-founder of CollegeRanker and a data systems architect focused on making institutional research accessible to families. He builds the data pipelines and ranking algorithms that power CollegeRanker, drawing from federal datasets and Raj Chetty's Opportunity Insights research to measure what traditional rankings ignore: whether a college actually changes a family's economic trajectory.
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