Rankings / Value
Best ROI Colleges for Business
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When considering a college degree in business or marketing, the return on investment (ROI) can be a key factor in your decision. With average earnings of $83,616 for graduates from the top schools on this list, it's clear that some institutions provide significant financial benefits post-graduation.
The schools featured here stand out due to their impressive earnings, graduation rates, and manageable debt levels. Graduating from a school with a high ROI means not only securing a job but also doing so without being burdened by overwhelming debt. This list below highlights schools that excel in these areas, making it easier for students and families to make informed choices.
Take, for example, Cornell University and CUNY Bernard M Baruch College. While Cornell graduates earn an average of $104,043, Baruch graduates earn $75,971. However, Baruch's net price is significantly lower at just $3,033, compared to Cornell's $28,690. This contrast exemplifies the trade-offs families might consider as they weigh financial factors against potential earnings.
Key Findings
Cornell University graduates earn an average of $104,043, the highest on this list.
CUNY Bernard M Baruch College has a remarkably low net price of $3,033.
Graduation rates for the top schools average 85%, with University of Pennsylvania at 97%.
Debt levels vary significantly, with Rice University graduates averaging $11,000.
Quick Numbers
How We Ranked
Ranked by return on investment with program concentration in Business & Marketing
Read our full methodology →Earnings vs. Cost
Each dot is a ranked school. Up = higher earnings. Right = higher cost. Top-left is the best value.
Graduation Rates
Longer bars = higher graduation rate.
Top 3
CUNY Bernard M Baruch College
New York, NY
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Cornell University
Ithaca, NY
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Washington and Lee University
Lexington, VA
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Full Rankings
CUNY Bernard M Baruch College
New York, NY · 16,154 students · Public
Cornell University
Ithaca, NY · 15,995 students · Private nonprofit
Washington and Lee University
Lexington, VA · 1,881 students · Private nonprofit
University of Pennsylvania
Philadelphia, PA · 10,650 students · Private nonprofit
Rice University
Houston, TX · 4,776 students · Private nonprofit
Georgia Institute of Technology-Main Campus
Atlanta, GA · 18,785 students · Public
University of Florida
Gainesville, FL · 35,629 students · Public
University of North Carolina at Chapel Hill
Chapel Hill, NC · 20,752 students · Public
Babson College
Wellesley, MA · 2,728 students · Private nonprofit
CUNY Brooklyn College
Brooklyn, NY · 10,543 students · Public
Emory University
Atlanta, GA · 7,298 students · Private nonprofit
University of Notre Dame
Notre Dame, IN · 8,818 students · Private nonprofit
Washington University in St Louis
St. Louis, MO · 7,857 students · Private nonprofit
Carnegie Mellon University
Pittsburgh, PA · 7,304 students · Private nonprofit
University of Georgia
Athens, GA · 32,137 students · Public
Northwestern University
Evanston, IL · 9,201 students · Private nonprofit
Georgetown University
Washington, DC · 7,569 students · Private nonprofit
Brigham Young University
Provo, UT · 32,952 students · Private nonprofit
Boston College
Chestnut Hill, MA · 10,085 students · Private nonprofit
CUNY Queens College
Queens, NY · 12,550 students · Public
San Jose State University
San Jose, CA · 27,601 students · Public
Bentley University
Waltham, MA · 4,474 students · Private nonprofit
University of Southern California
Los Angeles, CA · 20,443 students · Private nonprofit
Claremont McKenna College
Claremont, CA · 1,388 students · Private nonprofit
William & Mary
Williamsburg, VA · 7,055 students · Public
University of Central Florida
Orlando, FL · 59,146 students · Public
Florida International University
Miami, FL · 39,508 students · Public
Florida State University
Tallahassee, FL · 32,212 students · Public
CUNY Hunter College
New York, NY · 16,289 students · Public
CUNY Lehman College
Bronx, NY · 10,696 students · Public
Northeastern University
Boston, MA · 17,326 students · Private nonprofit
Boston University
Boston, MA · 18,248 students · Private nonprofit
University of North Florida
Jacksonville, FL · 13,359 students · Public
Wake Forest University
Winston-Salem, NC · 5,485 students · Private nonprofit
Virginia Polytechnic Institute and State University
Blacksburg, VA · 30,923 students · Public
Ramapo College of New Jersey
Mahwah, NJ · 4,898 students · Public
Florida Atlantic University
Boca Raton, FL · 23,757 students · Public
University of Richmond
University of Richmond, VA · 2,980 students · Private nonprofit
Trinity University
San Antonio, TX · 2,505 students · Private nonprofit
Lehigh University
Bethlehem, PA · 5,898 students · Private nonprofit
Binghamton University
Vestal, NY · 14,655 students · Public
The University of Texas at Austin
Austin, TX · 42,855 students · Public
University of Florida-Online
Gainesville, FL · 4,627 students · Public
Santa Clara University
Santa Clara, CA · 6,552 students · Private nonprofit
University of South Florida
Tampa, FL · 37,207 students · Public
Saint Johns University
Collegeville, MN · 1,395 students · Private nonprofit
SUNY Maritime College
Throggs Neck, NY · 1,285 students · Public
San Diego State University
San Diego, CA · 35,377 students · Public
George Mason University
Fairfax, VA · 27,752 students · Public
University of Utah
Salt Lake City, UT · 27,264 students · Public
The data reveals a compelling pattern: Cornell University outperforms CUNY Bernard M Baruch College in earnings, but the financial commitment is much higher at Cornell. Graduates from Cornell earn $104,043, while Baruch graduates earn $75,971. Yet, Baruch's lower net price of $3,033 compared to Cornell's $28,690 makes it an attractive option for budget-conscious students.
As you sift through the 50 colleges listed, think about your own priorities. Are you willing to invest more in tuition for potentially higher earnings, or do you prefer a more affordable option? Consider factors like location, campus culture, and program focus. Balancing these elements with the financial data can help you find the best fit.
At the end of the day, choosing the right college is about setting the stage for a stable future. A family's decision to invest in education can shape career paths and financial stability for years to come. By understanding the data, families can make choices that align with their financial goals and aspirations.
Data Sources
U.S. Dept of Education College Scorecard
Opportunity Insights Mobility Report Card
Social Capital Atlas
Times Higher Education World Rankings
NCES IPEDS
Sources & Citations
Chetty, R., Friedman, J., Saez, E., Turner, N., & Yagan, D. (2017). Mobility Report Cards: The Role of Colleges in Intergenerational Mobility. NBER Working Paper No. 23618. →
U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics. →
National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS). →
David Krug
Co-Founder, CollegeRanker
David Krug is the co-founder of CollegeRanker and a data systems architect focused on making institutional research accessible to families. He builds the data pipelines and ranking algorithms that power CollegeRanker, drawing from federal datasets and Raj Chetty's Opportunity Insights research to measure what traditional rankings ignore: whether a college actually changes a family's economic trajectory.
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