Rankings / Value

Best ROI Colleges for Marketing

By David Krug, Co-Founder, CollegeRanker · Updated 2026-05-31 · 50 schools · Agent Insights

Schools Analyzed

$82,191

Avg. Earnings (10yr)

82%

Avg. Graduation Rate

$20,619

Avg. Net Price

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If you’re considering a degree in marketing, you’re likely looking for a school that offers a solid return on your investment. With average earnings in this field reaching $83,616, the right program can set you up for a rewarding career.

The best schools on this list stand out based on critical metrics like earnings, graduation rates, debt levels, and mobility. Schools that lead in these areas typically help graduates secure high-paying jobs while keeping student debt manageable. The list below highlights institutions that not only excel academically but also prepare students for financial success after graduation.

Take Cornell University and CUNY Bernard M Baruch College as examples. Cornell graduates earn an impressive $104,043 annually, but they also face a net price of $28,690 and an average debt of $14,000. In contrast, Baruch College graduates earn $75,971 with a much lower net price of $3,033 and an average debt of $11,512. This contrast illustrates the trade-offs potential students must consider when weighing their options.

Key Findings

Cornell University graduates earn $104,043 on average after graduation.

CUNY Bernard M Baruch College has a remarkably low net price of $3,033.

University of Pennsylvania boasts a 97% graduation rate.

Washington and Lee University students have an average debt of $19,500.

Quick Numbers

Schools ranked 50

Avg. earnings at 10yr $82,191

Avg. graduation rate 82%

Avg. net price $20,619

Avg. median debt $17,780

How We Ranked

Ranked by return on investment with program concentration in Business & Marketing

Read our full methodology →

Earnings vs. Cost

Each dot is a ranked school. Up = higher earnings. Right = higher cost. Top-left is the best value.

Graduation Rates

Longer bars = higher graduation rate.

Top 3

CUNY Bernard M Baruch College

New York, NY

Graduation72%

Earnings$75,971

Net Price$3,033

View full profile →

Cornell University

Ithaca, NY

Graduation95%

Earnings$104,043

Net Price$28,690

View full profile →

Washington and Lee University

Lexington, VA

Graduation94%

Earnings$94,810

Net Price$23,781

View full profile →

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Full Rankings

CUNY Bernard M Baruch College

New York, NY · 16,154 students · Public

CUNY Bernard M Baruch College is a great option for students who want to stay in the heart of New York City while pursuing their education. With a graduation rate of 72%, Baruch offers a supportive environment for students, many of whom benefit from its strong focus on business and public affairs, leading to median earnings of $75,971 ten years after graduation.

48% accepted 72% graduate $75,971 earnings

Cornell University

Ithaca, NY · 15,995 students · Private nonprofit

With a 95% graduation rate, Cornell University in Ithaca, NY, is a top choice for students looking to make the most of their college experience. The university's commitment to research and academic excellence is reflected in its strong median earnings of $104,043 a decade after graduation, suggesting that graduates leave well-prepared for successful careers.

9% accepted 95% graduate $104,043 earnings

Cornell's full profile

Washington and Lee University

Lexington, VA · 1,881 students · Private nonprofit

Washington and Lee University, nestled in Lexington, VA, is known for its close-knit community and high academic standards, reflected in a 94% graduation rate. Graduates earn a median income of $94,810 ten years post-graduation, showcasing the university's commitment to preparing students for successful careers in various fields.

14% accepted 94% graduate $94,810 earnings

Washington's full profile

University of Pennsylvania

Philadelphia, PA · 10,650 students · Private nonprofit

The University of Pennsylvania, located in Philadelphia, is known for its rigorous academics and a strong focus on research and innovation, boasting a graduation rate of 97%. With median earnings of $111,371 ten years after graduation, students are well-prepared for lucrative careers, making UPenn an attractive choice for ambitious individuals with big dreams.

5% accepted 97% graduate $111,371 earnings

University's full profile

Rice University

Houston, TX · 4,776 students · Private nonprofit

With a graduation rate of 95%, Rice University is known for its rigorous academic environment and commitment to student success. Located in Houston, Texas, this private nonprofit school emphasizes small class sizes, fostering close relationships between students and faculty, which can be invaluable for personal and professional growth.

8% accepted 95% graduate $89,718 earnings

Georgia Institute of Technology-Main Campus

Atlanta, GA · 18,785 students · Public

Ready to dive into the tech world? Georgia Tech, located in the heart of Atlanta, has a vibrant community of over 18,000 students who are passionate about innovation and engineering. With a graduation rate of 93%, the university prepares students for high-demand careers in technology and beyond, making it a hotspot for aspiring professionals.

14% accepted 93% graduate $102,772 earnings

Georgia's full profile

University of Florida

Gainesville, FL · 35,629 students · Public

The University of Florida in Gainesville is a vibrant campus that draws over 35,000 students with its blend of academic rigor and spirited college life. With a graduation rate of 91%, students engage in a variety of programs that encourage exploration and personal growth, fostering a dynamic learning atmosphere.

24% accepted 91% graduate $71,588 earnings

University's full profile

University of North Carolina at Chapel Hill

Chapel Hill, NC · 20,752 students · Public

The University of North Carolina at Chapel Hill is a vibrant public institution with a graduation rate of 92% and a large student body of over 20,000. Known for its strong sense of community and commitment to public service, it attracts students who are eager to engage in both academic and extracurricular activities that foster personal growth and development.

15% accepted 92% graduate $72,200 earnings

University's full profile

Babson College

Wellesley, MA · 2,728 students · Private nonprofit

With a strong focus on entrepreneurship, Babson College in Wellesley, MA, cultivates a unique environment for those looking to break into the business world. The student body of 2,728 is supported by a 93% graduation rate, highlighting the institution's commitment to student success and meaningful learning experiences.

17% accepted 93% graduate $123,938 earnings

Babson's full profile

#10

CUNY Brooklyn College

Brooklyn, NY · 10,543 students · Public

With over 10,500 students, CUNY Brooklyn College cultivates a diverse and dynamic community in the heart of Brooklyn. The college is committed to accessibility and is known for its strong emphasis on liberal arts education, making it a solid choice for students seeking a well-rounded academic experience.

58% accepted 55% graduate $60,752 earnings

Emory University

Atlanta, GA · 7,298 students · Private nonprofit

Emory University in Atlanta is known for its strong academic programs and close-knit community, with a graduation rate of 91%. With a focus on interdisciplinary studies and research opportunities, Emory attracts students who are curious and ambitious, ready to explore their passions in a supportive environment.

11% accepted 91% graduate $80,137 earnings

University of Notre Dame

Notre Dame, IN · 8,818 students · Private nonprofit

Nestled in Notre Dame, Indiana, this private nonprofit university has a rich tradition and a strong sense of community. With a remarkable 96% graduation rate, Notre Dame focuses on shaping students not just academically, but also morally and socially, preparing them to be leaders in various fields.

11% accepted 96% graduate $99,980 earnings

University's full profile

#13

Washington University in St Louis

St. Louis, MO · 7,857 students · Private nonprofit

With a graduation rate of 94%, Washington University in St. Louis is a strong contender for students seeking both academic rigor and a supportive environment. The commitment to student success is evident, as nearly 18% of its students receive Pell Grants, reflecting a dedication to accessibility and diversity on campus.

12% accepted 94% graduate $86,182 earnings

Washington's full profile

#14

Carnegie Mellon University

Pittsburgh, PA · 7,304 students · Private nonprofit

Carnegie Mellon University in Pittsburgh is known for its strong emphasis on technology and the arts, with a graduation rate of 93%. This focus creates a dynamic environment where creativity meets innovation, making it particularly appealing for students interested in fields like computer science, engineering, and the performing arts.

12% accepted 93% graduate $114,862 earnings

Carnegie's full profile

#15

University of Georgia

Athens, GA · 32,137 students · Public

The University of Georgia in Athens attracts a large student body of over 32,000, with a graduation rate of 89%. This public university is known for its vibrant campus life and strong traditions, making it a great choice for students seeking both academic rigor and a lively social scene.

38% accepted 89% graduate $68,726 earnings

University's full profile

#16

Northwestern University

Evanston, IL · 9,201 students · Private nonprofit

Nestled in Evanston, IL, Northwestern University is renowned for its rigorous academic programs and vibrant campus life. With a strong graduation rate of 96% among its 9,201 students, this private nonprofit fosters an environment where students are not only challenged but supported throughout their educational journeys.

8% accepted 96% graduate $89,363 earnings

Northwestern's full profile

#17

Georgetown University

Washington, DC · 7,569 students · Private nonprofit

With a graduation rate of 95%, Georgetown University in Washington, DC, cultivates a strong academic environment that many students find compelling. The university's location in the nation's capital also opens doors to unique internships and job opportunities, making it a great fit for those interested in politics, international relations, or business.

13% accepted 95% graduate $103,494 earnings

Georgetown's full profile

#18

Brigham Young University

Provo, UT · 32,952 students · Private nonprofit

Brigham Young University attracts a diverse group of students with its emphasis on both academic success and personal development. The university has a graduation rate of 82% and is located in the beautiful setting of Provo, Utah, offering a supportive community and a strong value system that resonates with many.

68% accepted 82% graduate $75,790 earnings

Brigham's full profile

#19

Boston College

Chestnut Hill, MA · 10,085 students · Private nonprofit

Located in Chestnut Hill, Boston College combines a commitment to Jesuit values with a strong emphasis on academic rigor. With 10,085 students, this private nonprofit institution fosters a close-knit community where students can engage deeply with their studies and extracurricular activities.

16% accepted 91% graduate $103,937 earnings

Boston's full profile

#20

CUNY Queens College

Queens, NY · 12,550 students · Public

Located in the diverse borough of Queens, CUNY Queens College serves over 12,500 students who benefit from a vibrant academic environment. The college has a strong commitment to accessibility, with 47% of its students receiving Pell Grants, highlighting its role in providing higher education to those from lower-income backgrounds. With a graduation rate of 56%, many students find their path to success through dedicated faculty and a supportive campus community.

64% accepted 56% graduate $62,763 earnings

San Jose State University

San Jose, CA · 27,601 students · Public

85% accepted 67% graduate $78,988 earnings

Bentley University

Waltham, MA · 4,474 students · Private nonprofit

With a median earning of $120,959 at ten years after graduation, Bentley University in Waltham, MA, positions its students for significant financial success. This private nonprofit school focuses on business education and has an impressive 88% graduation rate, which suggests that students find the support they need to succeed in their studies and transition into the workforce.

45% accepted 88% graduate $120,959 earnings

Bentley's full profile

#23

University of Southern California

Los Angeles, CA · 20,443 students · Private nonprofit

With a graduation rate of 92%, the University of Southern California is a hub for students who are serious about their futures. Located in Los Angeles, this school offers a vibrant campus life and access to a vast network of industry connections that can be invaluable in fields like entertainment, business, and technology.

10% accepted 92% graduate $92,498 earnings

University's full profile

#24

Claremont McKenna College

Claremont, CA · 1,388 students · Private nonprofit

Claremont McKenna College offers an intimate learning environment with a graduation rate of 93%, attracting students who value a personalized educational experience. With around 1,400 students, the campus fosters close relationships and a collaborative spirit, which is reflected in its strong emphasis on leadership and public affairs.

10% accepted 93% graduate $104,736 earnings

Claremont's full profile

#25

William & Mary

Williamsburg, VA · 7,055 students · Public

With a graduation rate of 90%, William & Mary in Williamsburg, VA, is not just a historic institution but a place where students are primed for success. The school attracts a diverse group of learners, with 12% of students receiving Pell Grants, indicating a commitment to inclusivity and support for those who need it most.

34% accepted 90% graduate $73,490 earnings

William's full profile

#26

University of Central Florida

Orlando, FL · 59,146 students · Public

Home to a staggering 59,146 students, the University of Central Florida in Orlando is not just large; it’s a vibrant community where students can connect and grow. With a graduation rate of 77%, UCF emphasizes both academic achievement and student engagement, offering a wide array of programs and resources to help students succeed.

40% accepted 77% graduate $58,308 earnings

University's full profile

#27

Florida International University

Miami, FL · 39,508 students · Public

Florida International University in Miami is a vibrant public institution with over 39,500 students, known for its commitment to diversity and accessibility. With a graduation rate of 74%, the university offers a supportive environment for students from all walks of life. The median earnings of $60,249 after ten years highlight the potential for financial success post-graduation, particularly in the bustling job market of South Florida.

55% accepted 74% graduate $60,249 earnings

Florida's full profile

#28

Florida State University

Tallahassee, FL · 32,212 students · Public

With a robust graduation rate of 84%, Florida State University is a solid choice for students seeking a supportive academic environment. The campus buzzes with over 32,000 students, creating a vibrant community where diverse interests thrive, from athletics to the arts.

24% accepted 84% graduate $61,675 earnings

Florida's full profile

#29

CUNY Hunter College

New York, NY · 16,289 students · Public

54% accepted 59% graduate $63,163 earnings

CUNY Lehman College

Bronx, NY · 10,696 students · Public

CUNY Lehman College sits in the Bronx, home to over 10,000 students, and offers a strong commitment to advancing educational equity. This school excels in serving a diverse population, with 60% of students receiving Pell Grants, reflecting its dedication to supporting those from lower-income backgrounds and fostering an inclusive learning environment.

57% accepted 50% graduate $58,013 earnings

Northeastern University

Boston, MA · 17,326 students · Private nonprofit

Northeastern University offers a unique academic experience in Boston, where over 17,000 students benefit from a focus on experiential learning. The co-op program is particularly attractive, allowing students to gain real-world experience while studying, which sets them up for success after graduation.

5% accepted 90% graduate $92,538 earnings

Northeastern's full profile

#32

Boston University

Boston, MA · 18,248 students · Private nonprofit

Boston University is a bustling hub located in the heart of Boston, serving nearly 18,248 students and fostering a rich academic and social environment. With a graduation rate of 89%, it reflects a strong commitment to student success, providing resources that help students finish their degrees and reach their goals.

11% accepted 89% graduate $83,238 earnings

Boston's full profile

#33

University of North Florida

Jacksonville, FL · 13,359 students · Public

53% accepted 69% graduate $56,343 earnings

University's full profile

#34

Wake Forest University

Winston-Salem, NC · 5,485 students · Private nonprofit

Wake Forest University, nestled in Winston-Salem, North Carolina, attracts students seeking a rigorous academic experience combined with a close-knit community. With a graduation rate of 90%, it’s clear that the university prioritizes student success, fostering an environment where learners can thrive. This institution supports just over 5,400 students, creating strong connections between peers and faculty that enhance the educational journey.

22% accepted 90% graduate $78,158 earnings

Virginia Polytechnic Institute and State University

Blacksburg, VA · 30,923 students · Public

Virginia Tech is a public university in Blacksburg known for its strong engineering and technical programs, serving nearly 31,000 students. With an impressive graduation rate of 86%, the university emphasizes not only academic excellence but also a vibrant campus life that many students find fulfilling. This combination attracts a broad range of students, fostering a collaborative culture where innovation and teamwork are prioritized.

55% accepted 86% graduate $81,698 earnings

Virginia's full profile

#36

Ramapo College of New Jersey

Mahwah, NJ · 4,898 students · Public

71% accepted 71% graduate $67,541 earnings

Ramapo's full profile

#37

Florida Atlantic University

Boca Raton, FL · 23,757 students · Public

With nearly 24,000 students, Florida Atlantic University in Boca Raton provides a vibrant campus experience in a warm, coastal setting. The university's strong focus on research and community engagement creates opportunities for students to connect classroom learning with real-world applications, especially in fields like engineering, business, and health sciences.

66% accepted 63% graduate $56,746 earnings

Florida's full profile

#38

University of Richmond

University of Richmond, VA · 2,980 students · Private nonprofit

22% accepted 86% graduate $76,178 earnings

University's full profile

#39

Trinity University

San Antonio, TX · 2,505 students · Private nonprofit

26% accepted 83% graduate $71,668 earnings

Trinity's full profile

#40

Lehigh University

Bethlehem, PA · 5,898 students · Private nonprofit

Lehigh University in Bethlehem, PA, attracts students who are serious about their future, with a graduation rate of 89% and impressive median earnings of $105,584 after ten years. This private nonprofit institution fosters a close-knit community, encouraging collaboration among its approximately 5,898 students.

26% accepted 89% graduate $105,584 earnings

Lehigh's full profile

#41

Binghamton University

Vestal, NY · 14,655 students · Public

39% accepted 83% graduate $80,596 earnings

Binghamton's full profile

#42

The University of Texas at Austin

Austin, TX · 42,855 students · Public

27% accepted 88% graduate $75,121 earnings

University of Florida-Online

Gainesville, FL · 4,627 students · Public

For those interested in a flexible learning environment, the University of Florida-Online offers an appealing option with a graduation rate of 81% among its 4,627 students. This public institution caters to a diverse population, making higher education accessible to many who might not otherwise have the opportunity.

61% accepted 81% graduate $71,588 earnings

University's full profile

#44

Santa Clara University

Santa Clara, CA · 6,552 students · Private nonprofit

48% accepted 88% graduate $109,183 earnings

University of South Florida

Tampa, FL · 37,207 students · Public

43% accepted 76% graduate $57,743 earnings

University's full profile

#46

Saint Johns University

Collegeville, MN · 1,395 students · Private nonprofit

91% accepted 76% graduate $76,786 earnings

SUNY Maritime College

Throggs Neck, NY · 1,285 students · Public

72% accepted 70% graduate $95,951 earnings

San Diego State University

San Diego, CA · 35,377 students · Public

36% accepted 77% graduate $64,909 earnings

George Mason University

Fairfax, VA · 27,752 students · Public

87% accepted 69% graduate $76,343 earnings

George's full profile

#50

University of Utah

Salt Lake City, UT · 27,264 students · Public

86% accepted 64% graduate $67,170 earnings

University's full profile

When examining the data, a clear pattern emerges: schools like the University of Pennsylvania outperform others due to their higher earnings potential and graduation rates. For instance, while Penn graduates earn an average of $111,371, which is significantly higher than Baruch's $75,971, this comes with a net price that is notably similar at $28,699. This suggests that while both schools offer valuable opportunities, the return on investment at Penn may be more substantial despite the comparable costs.

After reviewing these 50 schools, it’s crucial to assess how this data aligns with your personal priorities. Consider factors such as location, the specific marketing program offered, campus culture, and your financial situation. Do you prioritize a higher salary post-graduation or lower debt? Understanding what matters most to you will help in making an informed decision.

Ultimately, this data highlights the importance of thoughtful college choices. Investing in a marketing degree can lead to financial stability, but the path varies by institution. One family may choose Cornell for its strong earnings potential, while another might opt for Baruch to minimize debt. Each decision carries weight and reflects the unique circumstances of the students involved.

Data Sources

U.S. Dept of Education College Scorecard

Opportunity Insights Mobility Report Card

Social Capital Atlas

Times Higher Education World Rankings

NCES IPEDS

Sources & Citations

[1]

Chetty, R., Friedman, J., Saez, E., Turner, N., & Yagan, D. (2017). Mobility Report Cards: The Role of Colleges in Intergenerational Mobility. NBER Working Paper No. 23618. →

[2]

U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics. →

[3]

National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS). →

David Krug

Co-Founder, CollegeRanker

David Krug is the co-founder of CollegeRanker and a data systems architect focused on making institutional research accessible to families. He builds the data pipelines and ranking algorithms that power CollegeRanker, drawing from federal datasets and Raj Chetty's Opportunity Insights research to measure what traditional rankings ignore: whether a college actually changes a family's economic trajectory.

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