Rankings / Outcomes
Highest-Paying Colleges for Marketing
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When considering a degree in Marketing, prospective students often look for schools that not only provide a solid education but also lead to strong financial outcomes. The institutions highlighted here share a common trait: they offer specialized programs in Business and Marketing that translate to impressive earnings after graduation, with average salaries reaching nearly $100,000.
What sets the top schools apart is their ability to balance graduation rates, student debt, and post-graduation earnings. For instance, the average graduation rate among the schools on this list is 86%, reflecting a commitment to student success. These metrics are crucial when evaluating the return on investment for a Marketing degree, as they serve as indicators of how well graduates fare in the job market.
Take Babson College and Bentley University, for example. Babson leads with an impressive average salary of $123,938, but its net price of $40,514 and debt of $20,000 are significant factors to consider. In contrast, Bentley offers a slightly lower salary of $120,959 but comes with a lower net price of $37,930 and higher debt at $25,023. The differences in financial outcomes highlight the importance of weighing individual circumstances against these figures.
Key Findings
Babson College graduates earn an average of $123,938, the highest on this list.
The average graduation rate for these schools is 86%, indicating strong support for students.
Bentley University has a lower net price than Babson at $37,930, but graduates have $25,023 in debt.
University of Pennsylvania graduates have the lowest debt among the top five, at $15,715.
Quick Numbers
How We Ranked
Ranked by graduate earnings with program concentration in Business & Marketing
Read our full methodology →Earnings vs. Cost
Each dot is a ranked school. Up = higher earnings. Right = higher cost. Top-left is the best value.
Graduation Rates
Longer bars = higher graduation rate.
Top 3
Babson College
Wellesley, MA
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Bentley University
Waltham, MA
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Carnegie Mellon University
Pittsburgh, PA
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Full Rankings
Babson College
Wellesley, MA · 2,728 students · Private nonprofit
Bentley University
Waltham, MA · 4,474 students · Private nonprofit
Carnegie Mellon University
Pittsburgh, PA · 7,304 students · Private nonprofit
University of Pennsylvania
Philadelphia, PA · 10,650 students · Private nonprofit
Santa Clara University
Santa Clara, CA · 6,552 students · Private nonprofit
Lehigh University
Bethlehem, PA · 5,898 students · Private nonprofit
Cornell University
Ithaca, NY · 15,995 students · Private nonprofit
Stevens Institute of Technology
Hoboken, NJ · 4,222 students · Private nonprofit
Boston College
Chestnut Hill, MA · 10,085 students · Private nonprofit
Georgia Institute of Technology-Main Campus
Atlanta, GA · 18,785 students · Public
Georgetown University
Washington, DC · 7,569 students · Private nonprofit
University of Notre Dame
Notre Dame, IN · 8,818 students · Private nonprofit
Claremont McKenna College
Claremont, CA · 1,388 students · Private nonprofit
Villanova University
Villanova, PA · 6,938 students · Private nonprofit
Rensselaer Polytechnic Institute
Troy, NY · 5,714 students · Private nonprofit
Washington and Lee University
Lexington, VA · 1,881 students · Private nonprofit
SUNY Maritime College
Throggs Neck, NY · 1,285 students · Public
University of Southern California
Los Angeles, CA · 20,443 students · Private nonprofit
Northeastern University
Boston, MA · 17,326 students · Private nonprofit
Bucknell University
Lewisburg, PA · 3,876 students · Private nonprofit
Rice University
Houston, TX · 4,776 students · Private nonprofit
California State University Maritime Academy
Vallejo, CA · 804 students · Public
George Washington University
Washington, DC · 11,182 students · Private nonprofit
Northwestern University
Evanston, IL · 9,201 students · Private nonprofit
Bryant University
Smithfield, RI · 3,194 students · Private nonprofit
Fairfield University
Fairfield, CT · 5,373 students · Private nonprofit
University of San Francisco
San Francisco, CA · 5,287 students · Private nonprofit
Washington University in St Louis
St. Louis, MO · 7,857 students · Private nonprofit
Providence College
Providence, RI · 4,229 students · Private nonprofit
Milwaukee School of Engineering
Milwaukee, WI · 2,654 students · Private nonprofit
Maine Maritime Academy
Castine, ME · 942 students · Public
Clarkson University
Potsdam, NY · 2,196 students · Private nonprofit
University of San Diego
San Diego, CA · 5,671 students · Private nonprofit
Case Western Reserve University
Cleveland, OH · 6,437 students · Private nonprofit
University of California-Berkeley
Berkeley, CA · 33,068 students · Public
Massachusetts Institute of Technology
Cambridge, MA · 4,535 students · Private nonprofit
Stanford University
Stanford, CA · 7,554 students · Private nonprofit
Boston University
Boston, MA · 18,248 students · Private nonprofit
California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA · 21,996 students · Public
Virginia Polytechnic Institute and State University
Blacksburg, VA · 30,923 students · Public
Loyola University Maryland
Baltimore, MD · 3,869 students · Private nonprofit
Emory University
Atlanta, GA · 7,298 students · Private nonprofit
Fordham University
Bronx, NY · 10,512 students · Private nonprofit
New Jersey Institute of Technology
Newark, NJ · 9,019 students · Public
MCPHS University
Boston, MA · 3,451 students · Private nonprofit
Albany College of Pharmacy and Health Sciences
Albany, NY · 481 students · Private nonprofit
Saint Joseph's University - Philadelphia
Philadelphia, PA · 4,948 students · Private nonprofit
Pepperdine University
Malibu, CA · 3,553 students · Private nonprofit
New York University
New York, NY · 28,663 students · Private nonprofit
University of Portland
Portland, OR · 2,957 students · Private nonprofit
When looking closely at Babson College and Bentley University, we see stark contrasts in their financial outcomes. Babson graduates enjoy the highest average earnings of $123,938, but they face a net price of $40,514 alongside $20,000 in debt. Bentley, while not far behind with average earnings of $120,959, offers a more affordable education with a lower net price of $37,930. This highlights how a seemingly small difference in earnings can come with varying financial implications depending on school choice.
As you sift through the list of 50 institutions, consider what aspects matter most to you. Is it the overall cost of attendance, the campus culture, or the specific programs offered? For instance, you might prioritize a school with a strong network in your desired location. Take the time to research each school’s offerings and assess how they align with your personal and financial goals.
The data paints a clear picture of the potential paths from college to financial stability. Each choice comes with its own set of trade-offs. One family might prioritize a school with a higher earning potential, while another might prefer a more affordable option with a strong local presence. Ultimately, understanding these dynamics can help guide your family’s decision, ensuring you choose the right fit for a successful future.
Data Sources
U.S. Dept of Education College Scorecard
Opportunity Insights Mobility Report Card
Social Capital Atlas
Times Higher Education World Rankings
NCES IPEDS
Sources & Citations
Chetty, R., Friedman, J., Saez, E., Turner, N., & Yagan, D. (2017). Mobility Report Cards: The Role of Colleges in Intergenerational Mobility. NBER Working Paper No. 23618. →
U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics. →
National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS). →
David Krug
Co-Founder, CollegeRanker
David Krug is the co-founder of CollegeRanker and a data systems architect focused on making institutional research accessible to families. He builds the data pipelines and ranking algorithms that power CollegeRanker, drawing from federal datasets and Raj Chetty's Opportunity Insights research to measure what traditional rankings ignore: whether a college actually changes a family's economic trajectory.
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