Rankings / HBCU

Best HBCUs for Marketing

By David Krug, Co-Founder, CollegeRanker · Updated 2026-05-31 · 50 schools · Agent Insights

Schools Analyzed

$41,166

Avg. Earnings (10yr)

37%

Avg. Graduation Rate

$16,355

Avg. Net Price

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When considering higher education, many students are exploring Historically Black Colleges and Universities (HBCUs) known for their commitment to student success. This list focuses on the best HBCUs for marketing programs, where the emphasis is on preparing students for careers in business and marketing. The average earnings for graduates from these institutions is $41,414, highlighting their potential financial benefits.

What sets the top schools apart in this ranking are key outcomes such as graduation rates, average earnings, debt levels, and the ability to promote upward mobility. For instance, the graduation rate across these schools averages 37%, but some institutions exceed that significantly, while others lag behind. The data below provides insights into how each school fares, allowing prospective students and families to weigh their options carefully.

Consider Hampton University, with impressive average earnings of $59,159 and a graduation rate of 56%, compared to Fayetteville State University, where graduates earn $40,144 with a 37% graduation rate. The difference in earnings represents a substantial potential income gap, but the choice may also depend on factors like campus culture and financial aid packages available at each institution.

Key Findings

Hampton University graduates earn an average of $59,159, the highest on this list.

The average graduation rate for these schools is 37%, with Hampton leading at 56%.

Fayetteville State University has a net price of $7,892, while Elizabeth City State University’s is just $6,364.

Average debt for graduates hovers around $22,987, with West Virginia State University slightly lower at $23,338.

Quick Numbers

Schools ranked 50

Avg. earnings at 10yr $41,166

Avg. graduation rate 37%

Avg. net price $16,355

Avg. median debt $27,023

How We Ranked

HBCUs ranked by outcomes and program concentration in Business & Marketing

Read our full methodology →

Earnings vs. Cost

Each dot is a ranked school. Up = higher earnings. Right = higher cost. Top-left is the best value.

Graduation Rates

Longer bars = higher graduation rate.

Top 3

Hampton University

Hampton, VA

Graduation56%

Earnings$59,159

Net Price$25,319

View full profile →

Fayetteville State University

Fayetteville, NC

Graduation37%

Earnings$40,144

Net Price$7,892

View full profile →

Virginia State University

Petersburg, VA

Graduation40%

Earnings$45,543

Net Price$15,840

View full profile →

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Full Rankings

Hampton University

Hampton, VA · 3,727 students · Private nonprofit

Hampton University is a private nonprofit institution in Virginia that has a rich history and a vibrant campus culture. With a graduation rate of 56%, it's a place where students can find both academic rigor and a supportive community to help them achieve their goals. The university's emphasis on personal and professional growth prepares graduates for successful careers, with median earnings reaching $59,159 a decade after graduation.

62% accepted 56% graduate $59,159 earnings

Hampton's full profile

Fayetteville State University

Fayetteville, NC · 5,762 students · Public

Fayetteville State University, located in North Carolina, serves a diverse student body of over 5,700. It is known for its strong community focus and a welcoming environment, ideal for those seeking a public university experience with ample opportunities to engage and thrive. The graduation rate of 37% indicates that while challenges exist, the university is committed to helping students succeed through various support services.

82% accepted 37% graduate $40,144 earnings

Fayetteville's full profile

Virginia State University

Petersburg, VA · 5,074 students · Public

With a strong emphasis on accessibility, Virginia State University has an 89% acceptance rate, welcoming a diverse student body. Located in Petersburg, VA, this public institution serves over 5,000 students and has a significant number of Pell Grant recipients, indicating a commitment to helping low-income students succeed.

89% accepted 40% graduate $45,543 earnings

Virginia's full profile

Morehouse College

Atlanta, GA · 2,844 students · Private nonprofit

With a rich history and a strong commitment to African American education, Morehouse College in Atlanta is a beacon for young men seeking a transformative college experience. The college's focus on leadership and social justice prepares students to be changemakers in their communities, which resonates with those passionate about making an impact.

44% accepted 56% graduate $52,889 earnings

Morehouse's full profile

Central State University

Wilberforce, OH · 2,620 students · Public

Central State University, located in Wilberforce, Ohio, is an inviting option for students seeking an accessible education. With a 99% acceptance rate, it offers a welcoming atmosphere for those from diverse backgrounds, promoting an inclusive learning environment that values community and collaboration.

99% accepted 24% graduate $33,267 earnings

Central's full profile

Philander Smith University

Little Rock, AR · 751 students · Private nonprofit

Philander Smith University may have a smaller student body of just 751, but it fosters a tight-knit environment where students can thrive. Despite a graduation rate of 31%, the university emphasizes personal growth, with graduates earning a median of $38,427 a decade after graduation, indicating potential for upward mobility.

31% graduate $38,427 earnings

Philander's full profile

West Virginia State University

Institute, WV · 1,321 students · Public

West Virginia State University, located in Institute, West Virginia, has a community-oriented approach that welcomes students from various backgrounds. With an acceptance rate of 96% and a graduation rate of 36%, it emphasizes accessibility while still striving to improve student outcomes. This balance is crucial for students who thrive in supportive and encouraging environments.

96% accepted 36% graduate $40,492 earnings

University of the Virgin Islands

Charlotte Amalie, VI · 1,518 students · Public

Located in beautiful Charlotte Amalie, the University of the Virgin Islands is a unique opportunity for students seeking a public education in a stunning tropical environment. With a 99% acceptance rate, this school is accessible to many, but it also has a graduation rate of just 28%, highlighting the importance of support and resources for students navigating their college experience.

99% accepted 28% graduate $38,681 earnings

University's full profile

Elizabeth City State University

Elizabeth City, NC · 1,975 students · Public

With a welcoming acceptance rate of 64%, Elizabeth City State University is an accessible option for students seeking a supportive learning environment. The university is committed to helping students not just earn a degree but also launch successful careers; graduates earn a median of $40,026 within a decade of finishing their studies.

64% accepted 46% graduate $40,026 earnings

Elizabeth's full profile

#10

Florida Agricultural and Mechanical University

Tallahassee, FL · 7,582 students · Public

With a vibrant student body of over 7,500, Florida Agricultural and Mechanical University (FAMU) offers a rich cultural experience in Tallahassee. Students here engage in a strong sense of community, and the university's commitment to public service and leadership development is evident in its programs and campus life.

21% accepted 53% graduate $44,349 earnings

Florida's full profile

#11

Lincoln University

Lincoln University, PA · 1,539 students · Public

Lincoln University combines a rich historical legacy with a commitment to student success, offering a welcoming environment for a diverse population of 1,539 students. With a graduation rate of 48%, this public university in Pennsylvania supports students in achieving their academic goals, particularly benefiting from a student body that includes 69% Pell Grant recipients.

66% accepted 48% graduate $43,167 earnings

Lincoln's full profile

#12

North Carolina A & T State University

Greensboro, NC · 12,182 students · Public

North Carolina A & T State University, located in Greensboro, is a leading public institution with over 12,000 students. Known for its engineering, agriculture, and business programs, A&T emphasizes innovation and leadership, preparing students for competitive careers in a variety of fields.

50% accepted 56% graduate $44,440 earnings

Xavier University of Louisiana

New Orleans, LA · 2,628 students · Private nonprofit

Xavier University of Louisiana in New Orleans is known for its strong emphasis on science, technology, engineering, and math (STEM) programs, making it a compelling choice for students aiming for careers in these fields. With a solid 49% graduation rate, the school is dedicated to fostering academic success, particularly for its diverse cohort of Pell Grant recipients who make up 54% of the student body.

69% accepted 49% graduate $52,184 earnings

Xavier's full profile

#14

Clark Atlanta University

Atlanta, GA · 3,603 students · Private nonprofit

Located in the heart of Atlanta, Clark Atlanta University boasts a vibrant campus life with a diverse student population. With a graduation rate of 48%, nearly half of the students make it through to earn their degrees. This creates a sense of community and accomplishment that can be motivating for new students.

64% accepted 48% graduate $42,712 earnings

Kentucky State University

Frankfort, KY · 1,309 students · Public

Kentucky State University, nestled in Frankfort, serves a tight-knit community with a strong focus on accessibility. With a 96% acceptance rate, the university actively seeks to include a diverse range of students, especially those from underrepresented backgrounds, as reflected in its 58% Pell Grant recipient rate.

96% accepted 30% graduate $36,382 earnings

Kentucky's full profile

#16

Savannah State University

Savannah, GA · 2,833 students · Public

Savannah State University, with its coastal charm in Georgia, serves over 2,800 students. The graduation rate is currently at 27%, a challenge that the institution acknowledges as they work to support students, particularly those who are Pell Grant recipients, representing 68% of the population. The unique setting and focus on community involvement help foster a sense of belonging.

27% graduate $37,981 earnings

Savannah's full profile

#17

Tennessee State University

Nashville, TN · 4,848 students · Public

Tennessee State University, situated in Nashville, is home to nearly 4,850 students, fostering a vibrant learning community. With a graduation rate of 33%, the university is committed to improving student outcomes, particularly for its 51% Pell Grant recipients who benefit from targeted resources aimed at underrepresented groups in higher education.

70% accepted 33% graduate $42,730 earnings

Tennessee's full profile

#18

North Carolina Central University

Durham, NC · 6,081 students · Public

North Carolina Central University in Durham is a public institution with a diverse enrollment of over 6,000 students. With a graduation rate of 44%, the university actively works to create supportive environments that help students succeed academically and socially during their college journey.

87% accepted 44% graduate $42,968 earnings

Norfolk State University

Norfolk, VA · 5,392 students · Public

Norfolk State University stands as a pivotal institution in Norfolk, Virginia, known for its comprehensive support and community engagement. With a graduation rate of 36% and an 88% acceptance rate, it welcomes a wide array of students, particularly those seeking a more individualized college experience in a diverse environment, as seen in its 65% Pell Grant recipient rate.

88% accepted 36% graduate $44,666 earnings

Norfolk's full profile

#20

Winston-Salem State University

Winston-Salem, NC · 4,170 students · Public

Winston-Salem State University is known for its strong commitment to community and diversity, with about 4,170 students enrolled. The 48% graduation rate reflects the university's focus on supporting students through their academic journeys, making it an attractive option for those looking for a collaborative environment.

78% accepted 48% graduate $45,344 earnings

Winston-Salem's full profile

#21

University of Arkansas at Pine Bluff

Pine Bluff, AR · 1,807 students · Public

Pine Bluff is home to the University of Arkansas at Pine Bluff, a public institution where 70% of students receive Pell Grants. This school emphasizes accessibility and support for students from diverse backgrounds, making it a welcoming environment for many who are looking for community and connection.

41% accepted 40% graduate $35,550 earnings

University's full profile

#22

Texas Southern University

Houston, TX · 6,844 students · Public

Texas Southern University in Houston, TX, is a public university that provides a diverse and inclusive environment for its 6,844 students. While the graduation rate is lower at 21%, the institution prides itself on accessibility, reflected in its impressive 97% acceptance rate and a large proportion of Pell Grant recipients at 72%.

97% accepted 21% graduate $38,924 earnings

Fort Valley State University

Fort Valley, GA · 2,684 students · Public

With a solid acceptance rate of 66%, Fort Valley State University welcomes a diverse group of students. The school is particularly focused on supporting its Pell Grant recipients, who make up 73% of the student body, indicating a commitment to accessibility and inclusivity.

66% accepted 43% graduate $36,666 earnings

Howard University

Washington, DC · 10,108 students · Private nonprofit

Howard University, situated in Washington, DC, is known for its rich history and commitment to producing leaders in various fields. With a student body of over 10,000, it has a robust graduation rate of 69%, indicating strong support and engagement for students pursuing their degrees.

41% accepted 69% graduate $63,066 earnings

Howard's full profile

#25

Stillman College

Tuscaloosa, AL · 706 students · Private nonprofit

62% accepted 32% graduate $35,421 earnings

Stillman's full profile

#26

Dillard University

New Orleans, LA · 1,063 students · Private nonprofit

Nestled in New Orleans, LA, Dillard University is a private nonprofit institution that encourages academic excellence and cultural engagement. Although the graduation rate is 44%, the school supports 70% of its students through Pell Grants, showcasing its dedication to making college accessible for all.

42% accepted 44% graduate $39,196 earnings

Dillard's full profile

#27

Claflin University

Orangeburg, SC · 1,706 students · Private nonprofit

Claflin University in Orangeburg, SC, is a private nonprofit school that emphasizes student support and community. With 73% of its students receiving Pell Grants, it’s clear that this institution is dedicated to helping those from low-income backgrounds find their footing in higher education.

65% accepted 50% graduate $40,304 earnings

Claflin's full profile

#28

Florida Memorial University

Miami Gardens, FL · 1,183 students · Private nonprofit

85% accepted 31% graduate $36,624 earnings

Florida's full profile

#29

Mississippi Valley State University

Itta Bena, MS · 1,439 students · Public

Mississippi Valley State University has a welcoming atmosphere with an acceptance rate of 92%, making it a great choice for students seeking an accessible education. However, it faces challenges, as evidenced by a graduation rate of only 24%. The campus is home to a tight-knit community where students can find support among peers and faculty.

92% accepted 24% graduate $31,919 earnings

Mississippi's full profile

#30

Shaw University

Raleigh, NC · 875 students · Private nonprofit

80% accepted 21% graduate $34,409 earnings

Virginia Union University

Richmond, VA · 1,203 students · Private nonprofit

Virginia Union University, located in Richmond, VA, has a vibrant campus with a focus on social justice and community engagement. With an acceptance rate of 98%, it welcomes a diverse group of students, many of whom are Pell Grant recipients, signaling a commitment to supporting those from lower-income backgrounds.

98% accepted 39% graduate $38,275 earnings

Virginia's full profile

#32

Morgan State University

Baltimore, MD · 9,019 students · Public

Morgan State University, situated in Baltimore, welcomes over 9,000 students each year and is known for its diverse and engaging community. Graduates of this public university enjoy median earnings of $50,698 after ten years, reflecting the institution's focus on preparing students for the workforce.

82% accepted 41% graduate $50,698 earnings

Morgan's full profile

#33

South Carolina State University

Orangeburg, SC · 2,934 students · Public

83% accepted 33% graduate $38,262 earnings

University of the District of Columbia

Washington, DC · 3,351 students · Public

Located in the heart of Washington, D.C., the University of the District of Columbia serves a diverse student body of over 3,300. With 30% of students graduating, this public institution is dedicated to expanding opportunities, especially for those who are Pell Grant recipients, making up 36% of the student population.

30% graduate $44,236 earnings

University's full profile

#35

Cheyney University of Pennsylvania

Cheyney, PA · 617 students · Public

24% graduate $37,837 earnings

Cheyney's full profile

#36

Wiley University

Marshall, TX · 712 students · Private nonprofit

Wiley University offers a close-knit atmosphere with a small student body of 712, fostering personal connections between students and faculty. The university's 79% Pell Grant recipient rate highlights its dedication to making education accessible for low-income students, creating a community that values diversity and support.

22% graduate $33,159 earnings

Paine College

Augusta, GA · 388 students · Private nonprofit

95% accepted 17% graduate $33,338 earnings

Prairie View A & M University

Prairie View, TX · 8,877 students · Public

Located in Prairie View, Texas, Prairie View A&M University plays a vital role in developing future leaders through a focus on public service and community engagement. With a diverse student body and a commitment to research, it provides a wide array of academic programs aimed at equipping students for success in various fields.

79% accepted 43% graduate $45,411 earnings

Prairie's full profile

#39

Rust College

Holly Springs, MS · 467 students · Private nonprofit

49% accepted 17% graduate $32,275 earnings

Tuskegee University

Tuskegee, AL · 2,630 students · Private nonprofit

49% accepted 56% graduate $49,641 earnings

Tuskegee's full profile

#41

Le Moyne-Owen College

Memphis, TN · 581 students · Private nonprofit

Located in Memphis, Le Moyne-Owen College is a smaller institution with a close-knit community that serves around 581 students. This private nonprofit college emphasizes liberal arts education and is committed to fostering a supportive atmosphere for students from diverse backgrounds.

99% accepted 26% graduate $35,594 earnings

Bowie State University

Bowie, MD · 5,043 students · Public

Bowie State University in Maryland is known for its inclusive environment and strong academic programs, attracting about 5,000 students. With a diverse campus and a focus on technology and education, Bowie State is dedicated to equipping students for success in a rapidly changing job market.

72% accepted 38% graduate $54,537 earnings

Grambling State University

Grambling, LA · 4,164 students · Public

45% accepted 34% graduate $41,109 earnings

Grambling's full profile

#44

Paul Quinn College

Dallas, TX · 620 students · Private nonprofit

In Dallas, Paul Quinn College is a small private nonprofit institution with about 620 students. Notably, it has a unique focus on social justice and community engagement, which resonates with many students looking to make a difference in their communities while pursuing their education.

40% accepted 33% graduate $29,288 earnings

University of Maryland Eastern Shore

Princess Anne, MD · 2,391 students · Public

Nestled in Princess Anne, Maryland, the University of Maryland Eastern Shore is dedicated to providing a quality education with a focus on agricultural and environmental sciences. The university fosters a close-knit community where students can form meaningful connections while pursuing their academic passions and career goals.

96% accepted 35% graduate $47,697 earnings

University's full profile

#46

Albany State University

Albany, GA · 5,956 students · Public

27% graduate $40,674 earnings

Albany's full profile

#47

Huston-Tillotson University

Austin, TX · 1,005 students · Private nonprofit

In the vibrant city of Austin, Huston-Tillotson University combines historic roots with a commitment to academic excellence. With a 39% acceptance rate, it's an appealing choice for students seeking a personalized education in a supportive setting, attracting a diverse population that includes 61% Pell Grant recipients.

39% accepted 35% graduate $42,937 earnings

Huston-Tillotson's full profile

#48

Southern University at New Orleans

New Orleans, LA · 1,055 students · Public

79% accepted 16% graduate $34,042 earnings

Southern's full profile

#49

Jackson State University

Jackson, MS · 4,600 students · Public

93% accepted 41% graduate $39,060 earnings

Jackson's full profile

#50

Livingstone College

Salisbury, NC · 924 students · Private nonprofit

Livingstone College is a private nonprofit institution in Salisbury, North Carolina, where 82% of students receive Pell Grants, highlighting its commitment to affordability and inclusion. The college cultivates a rich environment for those who thrive in smaller settings and value close relationships with faculty and peers.

59% accepted 26% graduate $32,600 earnings

Livingstone's full profile

A closer look at the data reveals that some HBCUs excel in preparing their students more effectively than others. For example, while Hampton University boasts the highest average earnings at $59,159, Fayetteville State University, with earnings of $40,144, has a significantly lower graduation rate at 37%. This indicates that while both schools offer marketing programs, Hampton is providing a more successful outcome for its graduates.

As you consider these 50 schools, it’s essential to weigh the numbers against your personal priorities. Think about what matters most: location, specific program offerings, or campus environment. Financial factors like net price and debt levels should also influence your decision. Use this data to create a personalized ranking based on what you value most in your college experience.

Ultimately, the path from college to a stable career hinges on the choices made today. A degree from an HBCU can provide critical opportunities, but understanding the financial and educational implications is vital for making an informed decision. One family’s choice can shape their future, emphasizing the importance of careful consideration in selecting a school.

Data Sources

U.S. Dept of Education College Scorecard

Opportunity Insights Mobility Report Card

Social Capital Atlas

Times Higher Education World Rankings

NCES IPEDS

Sources & Citations

[1]

U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics. →

[2]

National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS). →

David Krug

Co-Founder, CollegeRanker

David Krug is the co-founder of CollegeRanker and a data systems architect focused on making institutional research accessible to families. He builds the data pipelines and ranking algorithms that power CollegeRanker, drawing from federal datasets and Raj Chetty's Opportunity Insights research to measure what traditional rankings ignore: whether a college actually changes a family's economic trajectory.

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