Rankings / Online Bachelors

Best Online Bachelor's in Marketing

By David Krug, Co-Founder, CollegeRanker · Updated 2026-05-31 · 10 schools · Agent Insights

Schools Analyzed

$63,331

Avg. Earnings (10yr)

37%

Avg. Graduation Rate

$17,199

Avg. Net Price

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Choosing the right online bachelor's program in marketing can be a pivotal decision for students and families alike. With increasing demand for marketing professionals, understanding which schools deliver strong outcomes is essential. For students weighing their options, consider that graduates from top programs can expect average earnings around $63,331.

What sets the standout schools apart in this list is a combination of solid graduation rates, manageable debt, and strong earning potential. The data reveals that while average graduation rates hover around 37%, some institutions significantly outperform this average, highlighting the importance of selecting a program that aligns with your career goals and financial situation. Below, you'll find schools listed not only by their academic offerings but also by their real-world outcomes.

Take, for instance, the University of Florida-Online and Embry-Riddle Aeronautical University-Worldwide. The former boasts an impressive $71,588 in average earnings with an 81% graduation rate, while the latter shows lower earnings at $84,131 but struggles with a mere 21% graduation rate. This contrast underscores the trade-offs students must consider when evaluating online marketing programs.

Quick Numbers

Schools ranked 10

Avg. earnings at 10yr $63,331

Avg. graduation rate 37%

Avg. net price $17,199

Avg. median debt $20,369

How We Ranked

Online bachelor's programs ranked by outcomes and program concentration in Business & Marketing

Read our full methodology →

Earnings vs. Cost

Each dot is a ranked school. Up = higher earnings. Right = higher cost. Top-left is the best value.

Graduation Rates

Longer bars = higher graduation rate.

Top 3

University of Florida-Online

Gainesville, FL

Graduation81%

Earnings$71,588

Net Price$4,815

View full profile →

Western Governors University

Salt Lake City, UT

Graduation48%

Earnings$60,615

Net Price$12,548

View full profile →

Embry-Riddle Aeronautical University-Worldwide

Daytona Beach, FL

Graduation21%

Earnings$84,131

Net Price$18,725

View full profile →

Featured Programs From Accredited Schools

Accredited schools accepting applicants in this field.

Full Rankings

University of Florida-Online

Gainesville, FL · 4,627 students · Public

The Marketing bachelor's program at the University of Florida-Online is ideal for students who are eager to explore the dynamic field of marketing in a flexible online format. With a commitment to developing analytical and creative skills, this program prepares students to craft effective marketing strategies that resonate with today's diverse consumer base. Whether you're a working professional or a recent high school graduate, you'll find opportunities to engage with real-world projects that enhance your learning experience.

61% accepted 81% graduate $71,588 earnings

University's full profile

Western Governors University

Salt Lake City, UT · 155,088 students · Private nonprofit

At Western Governors University, the Marketing bachelor's program suits self-motivated learners looking to advance in the marketing field. The degree emphasizes real-world applications and a competency-based education model, encouraging students to master key marketing concepts at their own pace. Ideal for busy adults or those managing multiple commitments, this program fosters skills that appeal to employers in an ever-evolving marketplace.

48% graduate $60,615 earnings

Western's full profile

Embry-Riddle Aeronautical University-Worldwide

Daytona Beach, FL · 9,139 students · Private nonprofit

Students pursuing a Marketing bachelor's degree at Embry-Riddle Aeronautical University-Worldwide find themselves at the intersection of creativity and analytics. This program attracts those interested in the marketing aspects of the aerospace and aviation industries, where understanding complex markets can lead to unique opportunities. Students can expect to develop their strategic thinking and communication skills, making them valuable assets in a competitive job market.

58% accepted 21% graduate $84,131 earnings

Embry-Riddle's full profile

University of Arkansas Grantham

LIttle Rock, AR · 2,833 students · Public

The Marketing bachelor's program at the University of Arkansas Grantham is designed for students who are looking for a practical education that can lead to tangible results. This program encourages creativity and analytical thinking, making it a solid fit for those eager to understand consumer behavior and marketing strategies. The flexible learning environment is particularly appealing to working adults or those balancing other responsibilities, allowing them to pursue their educational goals while managing their time effectively.

32% graduate $63,496 earnings

University's full profile

University of New Hampshire College of Professional Studies Online

Manchester, NH · 1,157 students · Public

The Marketing bachelor's program at the University of New Hampshire College of Professional Studies is a great fit for students who are eager to dive into the world of consumer behavior and brand strategy. Here, you’ll engage with practical marketing concepts and develop skills that are applicable in various industries, allowing you to tailor your career path in a way that aligns with your interests and goals.

22% graduate $66,479 earnings

University's full profile

University of Maryland Global Campus

Adelphi, MD · 49,664 students · Public

At the University of Maryland Global Campus, the Marketing bachelor's program caters to those who are not just creative but also analytical, ready to explore digital marketing and strategic planning. This program is designed for working adults and full-time students alike, equipping them with the knowledge to navigate the fast-paced marketing landscape and succeed in various roles across different sectors.

31% graduate $65,287 earnings

University's full profile

Arizona State University Digital Immersion

Scottsdale, AZ · 53,782 students · Public

Arizona State University's Digital Immersion Marketing bachelor's program is tailored for students who are enthusiastic about online marketing strategies and digital analytics. This program prepares students for the demands of a tech-forward marketing environment, focusing on skills that are increasingly relevant in today’s job market, making it suitable for innovative thinkers looking to make an impact in the field.

67% accepted 29% graduate $62,668 earnings

Arizona's full profile

Touro University Worldwide

Los Alamitos, CA · 454 students · Private nonprofit

Touro University Worldwide offers a Marketing bachelor's program designed for students looking to balance flexibility with a strong educational foundation. This program is ideal for those who may be juggling work or family commitments while seeking to advance their careers in marketing. With a focus on real-world applications, students can expect to engage in projects that prepare them for the dynamic challenges of the marketing sector.

36% graduate $40,803 earnings

Northwest University-Center for Online and Extended Education

Kirkland, WA · 405 students · Private nonprofit

The Marketing bachelor's program at Northwest University focuses on equipping students with practical skills for the evolving market landscape. It’s a great fit for individuals who are creative thinkers and eager to understand consumer behavior, brand management, and digital marketing strategies. Students engage in hands-on projects that prepare them for real-world challenges in marketing, emphasizing ethical practices and community engagement.

40% graduate $54,914 earnings

Northwest's full profile

#10

Los Angeles Pacific University

San Dimas, CA · 1,483 students · Private nonprofit

At Los Angeles Pacific University, the Marketing bachelor's program is ideal for students who want to combine creativity with analytical skills. This program attracts those who are passionate about understanding market trends, developing advertising strategies, and engaging with customers through various channels. Students work on collaborative projects that simulate real-world marketing scenarios, fostering a strong sense of community and teamwork.

Sources & Citations

[1]

U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics. →

[2]

National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS). →

David Krug

Co-Founder, CollegeRanker

David Krug is the co-founder of CollegeRanker and a data systems architect focused on making institutional research accessible to families. He builds the data pipelines and ranking algorithms that power CollegeRanker, drawing from federal datasets and Raj Chetty's Opportunity Insights research to measure what traditional rankings ignore: whether a college actually changes a family's economic trajectory.

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