Rankings / Online Masters

Best Online Master's in Marketing

By David Krug, Co-Founder, CollegeRanker · Updated 2026-05-31 · 11 schools · Agent Insights

Schools Analyzed

$60,255

Avg. Earnings (10yr)

35%

Avg. Graduation Rate

$16,998

Avg. Net Price

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Online master's degrees in marketing are becoming an increasingly popular choice for professionals looking to enhance their skills and advance their careers. With the potential for higher earnings and flexible learning options, these programs cater to a diverse range of students. On average, graduates from these programs can expect earnings around $60,255.

The schools listed here stand out based on key outcomes that matter to prospective students: earnings potential, graduation rates, student debt, and overall program concentration in Business and Marketing. As you review the list, pay attention to how these metrics influence your decision. Higher earnings and lower debt can significantly impact your financial future.

For instance, the University of Florida-Online shows impressive earnings potential at $71,588 with a graduation rate of 81%, while Embry-Riddle Aeronautical University-Worldwide has a higher earning figure of $84,131 but a significantly lower graduation rate of just 21%. This contrast illustrates the trade-offs between potential income and the likelihood of completing the program successfully.

Key Findings

University of Florida-Online graduates earn an average of $71,588, significantly above the average of $60,255.

Embry-Riddle Aeronautical University-Worldwide has the highest earnings at $84,131 but only a 21% graduation rate.

Western Governors University graduates average $60,615, with a graduation rate of 48% and a net price of $12,548.

The average debt for graduates from the University of New Hampshire is $26,814, one of the highest in the top five.

Quick Numbers

Schools ranked 11

Avg. earnings at 10yr $60,255

Avg. graduation rate 35%

Avg. net price $16,998

Avg. median debt $20,477

How We Ranked

Online master's programs ranked by outcomes and program concentration in Business & Marketing

Read our full methodology →

Earnings vs. Cost

Each dot is a ranked school. Up = higher earnings. Right = higher cost. Top-left is the best value.

Graduation Rates

Longer bars = higher graduation rate.

Top 3

University of Florida-Online

Gainesville, FL

Graduation81%

Earnings$71,588

Net Price$4,815

View full profile →

Western Governors University

Salt Lake City, UT

Graduation48%

Earnings$60,615

Net Price$12,548

View full profile →

Embry-Riddle Aeronautical University-Worldwide

Daytona Beach, FL

Graduation21%

Earnings$84,131

Net Price$18,725

View full profile →

Featured Programs From Accredited Schools

Accredited schools accepting applicants in this field.

Full Rankings

University of Florida-Online

Gainesville, FL · 4,627 students · Public

The Marketing master's program at the University of Florida-Online is perfect for students who are looking to elevate their careers in a fast-evolving field. Here, students engage deeply with cutting-edge marketing strategies, data analysis, and consumer behavior, preparing them to tackle real-world challenges in various industries. Whether you're aiming to lead marketing campaigns or analyze market trends, this program provides the groundwork for your future success.

61% accepted 81% graduate $71,588 earnings

University's full profile

Western Governors University

Salt Lake City, UT · 155,088 students · Private nonprofit

At Western Governors University, the Marketing master's program appeals to self-motivated individuals seeking a flexible learning environment. Students can tailor their studies to fit personal schedules, allowing them to balance work and education while gaining vital skills in digital marketing, strategic planning, and leadership. This program is designed for those ready to embrace innovative approaches to marketing in a competitive job market.

48% graduate $60,615 earnings

Western's full profile

Embry-Riddle Aeronautical University-Worldwide

Daytona Beach, FL · 9,139 students · Private nonprofit

The Marketing master's program at Embry-Riddle Aeronautical University-Worldwide is tailored for those aspiring to apply marketing principles in dynamic sectors like aviation and aerospace. Students dive into contemporary marketing practices, preparing to handle challenges unique to these industries. This program is ideal for individuals seeking to combine marketing expertise with technical knowledge in a specialized field.

58% accepted 21% graduate $84,131 earnings

Embry-Riddle's full profile

University of Arkansas Grantham

LIttle Rock, AR · 2,833 students · Public

Students interested in the Marketing master's program at the University of Arkansas Grantham will find a curriculum designed for adaptability and real-world application. This program caters to those looking to enhance their marketing strategies across various platforms, preparing them for roles that demand both creativity and analytical thinking. It's a fitting choice for individuals eager to make an impact in the marketing field while balancing personal and professional commitments.

32% graduate $63,496 earnings

University's full profile

University of New Hampshire College of Professional Studies Online

Manchester, NH · 1,157 students · Public

The Marketing master's program at the University of New Hampshire College of Professional Studies Online is designed for students looking to deepen their understanding of marketing strategies in a digital world. This program is ideal for those who want to blend creativity with analytical skills, preparing them for roles that require both strategic thinking and innovative problem solving in various industries.

22% graduate $66,479 earnings

University's full profile

University of Maryland Global Campus

Adelphi, MD · 49,664 students · Public

At the University of Maryland Global Campus, the Marketing master's program is tailored for working professionals seeking to advance their careers in a rapidly changing marketplace. Students will engage with real-world case studies and marketing tools that prepare them for leadership roles, emphasizing practical applications of marketing theories and strategies across diverse sectors.

31% graduate $65,287 earnings

University's full profile

Arizona State University Digital Immersion

Scottsdale, AZ · 53,782 students · Public

Arizona State University's Digital Immersion Marketing master's program is geared toward individuals eager to harness digital tools and data analytics to transform marketing practices. This program suits those who are innovative thinkers and want to lead marketing initiatives in an increasingly digital landscape, equipping them with the skills necessary for success in various marketing roles.

67% accepted 29% graduate $62,668 earnings

Arizona's full profile

Touro University Worldwide

Los Alamitos, CA · 454 students · Private nonprofit

Touro University Worldwide's Marketing master's program caters to students aiming for a strong foundation in both traditional and digital marketing principles. This program is particularly well-suited for those who seek flexibility and wish to enhance their marketing skills while balancing other commitments, preparing them for diverse opportunities in the business world.

36% graduate $40,803 earnings

Northwest University-Center for Online and Extended Education

Kirkland, WA · 405 students · Private nonprofit

Students pursuing a Marketing master's at Northwest University can expect a dynamic learning environment that emphasizes real-world applications and strategic thinking. This program is ideal for those eager to dive deep into marketing analytics and consumer behavior, preparing them for leadership roles in the ever-evolving marketing landscape. The focus on online and extended education allows flexibility, making it accessible for busy professionals looking to advance their careers.

40% graduate $54,914 earnings

Northwest's full profile

#10

Bryant & Stratton College-Online

Orchard Park, NY · 8,841 students · Private nonprofit

At Bryant & Stratton College, the Marketing master's program is tailored for students aiming to cultivate their skills in digital marketing and brand management. The online format caters to those balancing work or family commitments, allowing them to pursue their passion for marketing without sacrificing their current responsibilities. This program nurtures creativity and innovation, essential traits for success in a competitive field.

21% graduate $32,568 earnings

Bryant's full profile

#11

Los Angeles Pacific University

San Dimas, CA · 1,483 students · Private nonprofit

Los Angeles Pacific University welcomes students into its Marketing master's program, which is perfect for those looking to develop strategic marketing skills with a focus on ethical practices. This program is designed for individuals who want to explore innovative marketing solutions while balancing personal and professional commitments. The supportive, community-oriented atmosphere encourages collaboration and networking, which are essential for success in today’s marketing world.

A closer look at the data reveals a striking difference between the University of Florida-Online and Embry-Riddle Aeronautical University-Worldwide. While Florida leads in graduation rates at 81%, Embry-Riddle's lower rate of 21% suggests that although it has higher earnings, many students struggle to complete the program. This discrepancy highlights the importance of both completion rates and post-graduation outcomes.

As you consider your options, think about your personal priorities. Weigh factors such as location, the specific focus of the marketing program, and your financial situation. A school that aligns with your career goals and offers a supportive environment may be more beneficial than one with slightly higher earnings but lower completion rates.

Ultimately, your choice of graduate program can shape your career trajectory and financial stability. For many families, the decision about which school to attend is pivotal. The data here underscores that not all paths lead to the same destination, making it crucial to choose wisely for your future.

Data Sources

U.S. Dept of Education College Scorecard

Opportunity Insights Mobility Report Card

Social Capital Atlas

Times Higher Education World Rankings

NCES IPEDS

Sources & Citations

[1]

U.S. Department of Education. College Scorecard Data. Federal Student Aid, National Center for Education Statistics. →

[2]

National Center for Education Statistics. Integrated Postsecondary Education Data System (IPEDS). →

David Krug

Co-Founder, CollegeRanker

David Krug is the co-founder of CollegeRanker and a data systems architect focused on making institutional research accessible to families. He builds the data pipelines and ranking algorithms that power CollegeRanker, drawing from federal datasets and Raj Chetty's Opportunity Insights research to measure what traditional rankings ignore: whether a college actually changes a family's economic trajectory.

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